Lead - Customer Engagement and Retention

at Zolve

Agency job
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Bengaluru (Bangalore)
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5 - 9 yrs
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₹40L - ₹60L / yr
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Full time
Skills
Customer Retention
Customer Relationship Management (CRM)
Marketing Automation
Customer Acquisition
User experience management
User Engagement
Customer Success
  • Lead the development of our User segmentation, User journey and retention strategies using data-driven approaches.
  • Plan and execute CRM campaigns that will increase DAUs, WAUs & MAUs across multiple channels, platforms and products.
  • Leads analysis of the customer lifecycle to identify different consumer cohorts (high performing, at-risk cohorts etc), understand their motivations and develop incentive & rewards schemes that drive ARPUs.
  • Design new functions and workflow to improve customer experience and drive the growth of customer value
  • Collaborate with cross-functional teams to improve the product, value proposition and drive growth.

Requirements
● 3-9 years working in D2C User retention and engagement
● Highly strategic and analytical; strong Excel skills required
● Should have hands-on experience using one of the Marketing automation tools (MoEngage, Clevertap)
building and managing user journeys
● Successful track record of developing and executing campaigns utilizing audience segmentation and
A/B testing
● Excellent communication, collaboration and project management skills; able to adapt quickly in
fast-paced environments and be highly self-motivated
● Experience in the gaming, fintech industry will be a plus.
● Experience working cross-functionally with growth, creative, data and cx teams.
 
This role is based out of Bangalore

About Zolve

At Zolve, our vision is to make global financial products accessible to global citizens.

In an increasingly connected world, millions of individuals move across countries to chase their dreams, whether it’s for higher education or work. At a time when borders are simply virtual and becoming digital is paramount, why should global citizens’ financial independence be confined to traditional systems? 

With Zolve, we aim to create a financial world beyond borders that provides equitable access to global financial products on a single, new-age platform. Our current product offerings are an operational bank account and a high-limit credit card that you can apply for while still in your home country. 

Today we’re in 2 countries, tomorrow 20. And we’re just getting started!
Founded
2020
Type
Product
Size
20-100 employees
Stage
Raised funding
View full company details
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