Integrated Digital Marketing

Job Purpose 

We are looking for a one man/woman army kind of person, who is a self starter and takes any initiative to its logical conclusion. Loves to play with new ideas for digital marketing, and can wear multiple hats as required.

A passionate person who loves the freedom of trying out new things and at the same time loves to learn from others.

Key Areas of Responsibility

B2B marketing to generating leads, working with the product and development team to evolve the product to increase conversion at every step of the customer journey.

Desired Candidate Profile

Essential Skills 

Reliable, Accountable and Trustworthy.

Good in English (spoken and written).

Ability to quickly understand the market and product. Loves to do research and arrange the tasks based on achievable milestones.

Must have some prior experience in digital marketing.

Plz write in no more than 100 words (and no BS plz) why we should hire you while applying.

• Develop and manage digital marketing campaigns

• Manage organizations website

• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc

• Track the website traffic flow and provide internal reports regularly

• Fix any error in online content and arrange webinars and webcasts

• Attend networking events and product launches.

• Identify new digital marketing trends and ensure that the brand is in front of the industry developments.

• Work on SEO of the website pages.

• Edit and post content, videos, podcasts, and audio content on online sites.

• Promote companys product and services in the digital space.

• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

• Creating and executing SMS, and email-based marketing campaigns.

• Own and execute consumer acquisition strategies using online marketing tools.
• Drive user engagement and conversions, retention programs, and enhanced community initiatives.
• Create and implement the company's communications strategy to multiple constituencies.
• Build brand and positioning/messaging, determine and implement a strategy for driving brand awareness.
• Manage PR, social media, blogs, and other online campaigns.
• Refine and execute monetization strategy and roadmap.
• As a key member of the Executive Team, make major contributions to overall Company strategy and organizational development (recruitment, culture, etc.).

Experience / Qualifications :

• 7+ years of experience in product marketing for online consumer product/service, preferably in the social media/community space
• Extremely creative, the out-of-the-box thinker!
• Proven track record in developing and executing successful communications strategies, including ownerships of brand position/messaging and marketing channels (e.g., PR, events, online acquisition, etc.)
• A history of success with multiple user acquisition methods.
• Experience with campaign management.
• Experience with site flow conversion optimization and A/B testing.
• Experience in developing and executing monetization strategies -determining services, packaging, pricing, positioning, and communications.
• A great team player and motivator!
• Strong, clear communication, presentation, and writing skills.
• BA/BS degree; MBA preferred.

We are looking for a young and enthusiatic digital marketer who can be part of our digital marketing start up.

Selected Candidate have to take online class on digital marketing, one hour every day from their home.

About Camp K12 (https://campk12.com/): Camp K12 is an ed-tech startup founded by an MIT/Harvard computer science grad and the ex-CEO of Apple India, bringing coding and 21st-century skills to students Age 6 - 18 around the globe, via LIVE online courses and in-person programs. We were India's first coding bootcamp for school kids in 2011, and today are a leader in the K-12 education space, making cutting-edge tech like AI, 3D/Virtual Reality programming, Web & Mobile App Development, accessible to young students via our custom-built technology platforms. We've taught over 50,000+ students, worked with 200+ schools nationwide, and collaborated with institutions like Google, Adobe, IIM Bangalore, IIT Delhi, and more to inspire an entire generation of young makers and doers. We are actively recruiting across all functions -- marketing, sales, BD, design, software development. If you share our vision for redefining school education, come and join us. Learn more: https://campk12.live Digital Marketing Guru Need a dynamic digital marketing personality with solid written and verbal English communication skills, with at least 2-3 years experience in all aspects of Social Media and Digital marketing, preferably for a start-up or technology education company. The candidate must have demonstrated success in designing and executing the social media campaigns resulting into measurable outcome and social media outreach. In addition to the attractive salary, this position carries big Bonus associated with Lead generation and Engagement metrics. Who can apply: - Excellent spoken & written communication - 2-4 years of work experience as a digital/social media marketer - Has good exposure to the latest technologies in ed-tech space - Self-driven & motivated - Has in-depth understanding of the social media platform Benefits - Personal development under the hands of an experienced team - Opportunity to grow with the company, we are growing ~10X YoY - High energy work culture - Great perks

Digital Marketing Executive Job Duties and Responsibilities: Develop a marketing strategy Prepare and manage a marketing Create and promote the overall brand identity of company Creation and distribution marketing materials Present projects to clients Plan, direct, and organize advertising and promotional campaigns/events Collect - analyze market research data & application Provide updated status reports with statistics Run campaigns across multiple social media platforms Design and oversee ad layouts Write copy and content for marketing material Attend marketing conferences and seminars as required Oversee and prepare marketing budgets Establish beneficial pricing strategies Foster and manage positive customer relationships Negotiate advertising contracts Meeting Set Sales Target by month, quarter and Annual Requirements and Qualifications: Bachelor’s degree in marketing, business administration, or related field; MBA preferred Experience in sales, marketing, advertising, and brand management Membership in the American Marketing Association (AMA) Professional Certified Marketer (PCM) certification a plus Experience in website design and content development; experience in copywriting Digital marketing/advertising expertise Experience crafting spreadsheets and other data collection/presentation methods Extensive knowledge of current and relevant markets Astral written and oral communication skills

1) Strong understanding / experience of SEO process - On Page & Off Page 2) Exposure to Google Analytics & Google Webmaster Tools 3) Good exposure to Social Media & Content Marketing 4) Knowledge of PPC would be an added advantage

Professional with proficiency in handling Google AdWords, Yahoo and Bing Paid Search Marketing platforms • Maximize client’s profits by using your creative and analytical skills to write advertisements, plan campaign strategy, analyze traffic statistics and manage client’s marketing budget effectively • Show results with majority of campaigns performing better than benchmarks • Proactively research and contribute to the research team • Prior experience in handling bid management tools is an additional (not necessary) advantage