Inbound Marketing Specialist

at Searce Inc

DP
Posted by Eisha Dewarwal
icon
Pune
icon
5 - 8 yrs
icon
₹13L - ₹18L / yr
icon
Full time
Skills
Inbound Marketing
Hubspot
Marketing
Demand generation
Lead Generation
Marketing Automation
SEO management
Online advertising management
B2B Marketing
SaaS
Team leadership
Google Adwords
Marketing Strategy



Is Inbound Marketing your calling? Do you know the ins and outs of Hubspot? Hop on board and help us take the Searce brand to the next level!

 



Job Title: Inbound Marketing Specialist

What are we looking for?

  1. Natural creativity: The best marketers are creative visionaries, people who are capable of stepping back, seeing the big picture, and coming up with new ways of approaching challenges and making positive changes to how the company is managed and marketed.

What we are not looking for :D

 

  1. Not a CAVEr: You are a person that people like to be around. You are not a CAVE (Constantly Against Virtually Everything) personality.

 

  1. Say no to HiPPO: At Searce, we want people who value everyone’s opinions & perspectives. We don’t want them to get overpowered by HiPPO (Highest Paid Person’s Opinion).

 

  1. T-shaped skill set: To take it further, in an ideal world, we are not just looking for someone with experience managing projects and people. We are also looking for a T-shaped marketer – someone with a diverse skill set that spans all disciplines relevant to “Searce”, alongside a deep knowledge of one key area.

 

Job Responsibilities

  1. Be our in-house Hubspot pro! Leveraging Hubspot to drive demand generation for Cloud, AI, ML and other products & services which are part of Searce’s offerings.
  2. Help us grow! Get new leads by converting site traffic through calls-to-action, landing pages, and lead generation content (including whitepapers, case studies, e-books, reports,etc.) while collaborating with the Content Team.
  3. Leverage content assets which result in asset downloads in exchange for contact information, thereby helping lead generation.
  4. Generate leads galore! Continually look for new ways to generate leads and manage targeted list development.
  5. Create, run and optimise marketing automation via Hubspot and lead nurturing processes through email, content, and social channels.
  6. Continually track, monitor and optimise On and Off page SEO opportunities.
  7. Management of Paid Advertising budgets through Adwords and Social Advertising channels.
  8. Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

Qualification

  1. Is Education overrated? Yes. We believe so. But there is no way to locate you otherwise. So we might look for at least a Bachelor’s degree in Marketing and prefer an MBA or Masters in Marketing. 
    1. Or else, did you leverage marketing to help your friend’s business scale up while in High School. For us, the latter is better as it shows you have a marketing mindset. We will find you faster if you specify the latter in some manner. :)
  2. 5-8 years of successful experience defining, leading and executing Inbound Marketing Strategies in B2B or SaaS organizations.
  3. Team Lead experience of 2+ years would be preferred
  4. Excellent communicator and creative thinker, with an ability to use data to inform all decisions
  5. Proficiency in Marketing Automation (specially Hubspot) in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
  6. Entrepreneurial and a self-starter, just as comfortable setting strategy as executing the details.
  7. Experienced in advising product teams about potential markets, desirable product features, go-to-market best practices, and measuring the success of outreach and product sales.
  8. Hands-on experience working with Hubspot is a must.
  9. Hubspot Inbound Marketing Certification & Adwords Certification will be highly preferred.

About Searce

What is ‘searce’

Searce means ‘a fine sieve’ & indicates ‘to refine, to analyze, to improve’. It signifies our way of working: To improve to the finest degree of excellence, ‘solving for better’ every time. Searcians are passionate improvers & solvers who love to question the status quo.

The primary purpose of all of us, at Searce, is driving intelligent, impactful & futuristic business outcomes using new-age technology. This purpose is driven passionately by HAPPIER people who aim to become better, everyday.

What we do

Searce is a modern tech consulting firm that empowers clients to futurify their businesses, leveraging Cloud, AI & Analytics.

We are a category defining niche’ cloud-native technology consulting company, specializing in modernizing (improve, automate & transform) the full-scope of infra, app, process & work.

  1. We partner with clients in their ‘beyond x’ journey to drive intelligent, impactful & futuristic business outcomes. 
  2. We are the most preferred tech partner of choice when it comes to ‘solving for better’ for the new-age tech startups & digital enterprises, leading disruption in their industries.
  3. Our Service Offerings: We offer Advanced Cloud, Data & App Modernization, Cloud Consulting, Management & Improvement (DevOps, SysOps & Cloud Managed Services), Applied AI & Analytics services. 
  4. As one of the top 5 niche’ full scope global partners for Google Cloud & a preferred partner for AWS, we are the most preferred ‘engineering-led’ tech company of choice when it comes to solving complex business problems.

Who we are

We are passionate improvers, solvers & futurists. Driven by our engineering excellence mindset, we care most about delivering intelligent, impactful & futuristic business outcomes. Searcians are motivated by continuous improvement & solving for better in everything we do.

At the core, a Searcian is self-driven to become better, everyday. In passionate pursuit of the finest degree of excellence we drive exceptional outcomes in everything we do.

We believe that trust is the most important value. We also believe that we need to ‘earn the trust’, everytime one engages with us. And earning trust for us is far more important than anything else. We aim to be the *most trusted* tech consulting partner for our clients.

We are HAPPIER at heart. Humble, Adaptable, Positive, Passionate, Innovative, Excellence focused, & Responsible. We live the HAPPIER Culture Code.

Being HAPPIER.

How we work

  1. Customers. Partners. Our aim is to build relationships with customers for life. And meaningfully improve the life of every customer.
  2. We do what we say. We say what we do. We are uncomfortably honest and transparent. Being genuine wins trust & makes people happier.
  3. Mistakes are encouraged. We make mistakes. Tons of those. Everyday. And we don’t mind apologizing to our juniors, peers or superiors. We are no ego-doers.
  4. Underpromise. Overdeliver. We work with a deep desire to go above and beyond in everything we do. Everytime.

So, If you are passionate about tech, future & what you read above (we really are!), apply here to experience the ‘Art of Possible

 

About Searce Inc

Searce is a cloud, automation & analytics led process improvement company helping futurify businesses. Searce is a premier partner for Google Cloud for all products and services. Searce is the largest Cloud Systems Integrator for enterprises with the largest # of enterprise Google Cloud clients in India.

 

Searce specializes in helping businesses move to cloud, build on the next generation cloud, adopt SaaS - Helping reimagine the ‘why’ & redefining ‘what’s next’ for workflows, automation, machine learning & related futuristic use cases. Searce has been recognized by Google as one of the Top partners for the year 2015, 2016.

 

Searce's organizational culture encourages making mistakes and questioning the status quo and that allows us to specialize in simplifying complex business processes and use a technology agnostic approach to create, improve and deliver.

 

Founded
2004
Type
Products & Services
Size
100-1000 employees
Stage
Profitable
View full company details
Why apply to jobs via Cutshort
Personalized job matches
Stop wasting time. Get matched with jobs that meet your skills, aspirations and preferences.
Verified hiring teams
See actual hiring teams, find common social connections or connect with them directly. No 3rd party agencies here.
Move faster with AI
We use AI to get you faster responses, recommendations and unmatched user experience.
2101133
Matches delivered
3712187
Network size
15000
Companies hiring

Similar jobs

Head of Marketing

at An E-commerce Startup

Agency job
via Qrata
Marketing
Digital Marketing
Google Adwords
icon
NCR (Delhi | Gurgaon | Noida)
icon
5 - 8 yrs
icon
₹15L - ₹30L / yr
Head of Marketing responsibilities include:
• Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Preparing and managing monthly, quarterly and annual budgets for the Marketing department
• Setting, monitoring and reporting on team goals

Job brief
• We are looking for a Head of Marketing who’ll lead all our marketing activities from
social media and digital campaigns to advertising and creative projects.
• Head of Marketing responsibilities include developing plans to help establish our brand,
allocating resources to different projects and setting short-term and long-term department
goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d
like to meet you.
• Ultimately, you will run our Marketing department in ways that promote higher
profitability and competitiveness.

Work Description:
• Craft strategies for all Marketing teams, including Digital, Advertising, Communications
and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing
efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

Candidature requirements:
• Work experience as Head of Marketing
• Scaling experience from 0-1 in a similar startup preferred
• Experience running successful marketing campaigns
• Solid knowledge of web analytics and Google Adwords
• Leadership skills with the ability to set and prioritize goals
• Analytical mind
Job posted by
Prajakta Kulkarni

Digital Marketing Executive

at V3 Digitals Pvt Ltd

Founded 2020  •  Services  •  0-20 employees  •  Raised funding
Digital Marketing
Marketing Strategy
Social Media Marketing (SMM)
Social Media Optimization (SMO)
icon
Hyderabad
icon
1 - 3 yrs
icon
₹2L - ₹4L / yr

This Social Media Executive is suited for someone with an entrepreneurial spirit and wants to get a first-hand experience in various things that happen in a new organization. A candidate that doesn’t mind about living any challenging experience by owning it to self.

Candidate will be given responsibilities of supporting (including but not limited to) social media strategy planning, online advertising, promotions, & Ad-Campaigns. He/she will monitor and create aggressive marketing on Instagram & Facebook and create engaging content for blogs, forums and other social networks like Facebook, Twitter, Instagram, LinkedIn, Quora, Pinterest, etc.

He/she will optimize our website, blogs and social media content for maximum reach and impact (e.g. SEO/SEM) by using keyword analysis and cost/benefit analysis. They will develop a content calendar on a weekly and monthly basis.

Our company’s culture is unique in that we truly live by our values of friends first, integrity and doing the right thing.

Job posted by
Sophia Mona

Digital Marketing

at It is leading resource recovery enterprise

Agency job
via ACME E Services
Digital Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
PPC
Google Analytics
Google Adwords
Google Adsense
icon
Mumbai
icon
2 - 5 yrs
icon
₹2L - ₹5L / yr

Responsibilities:


● Researching and brainstorming each stage of the project
● Organize and oversee advertising/communication campaigns (social media etc.), exhibitions and
promotional events
● Conduct market research and analysis to evaluate trends & brand awareness
● Maintain relationships with media vendors and publishers to ensure collaboration in promotional
activities
● Identify target audiences, objectives and desired outcomes of marketing campaign
● Research and develop marketing strategy, and evaluate success strategy
● Develop content of marketing campaigns
● Stay up-to-date on current marketing trends
● Manage and allocate budget correctly

Qualifications:

● Bachelor's degree in marketing or related field
2 - 3 years of relevant experience
● Excellent research and writing skills, particularly as these apply to marketing
● Strong analytical, communication, time-management and creativity skills
● Strong ability to focus on customer/market and take initiative Experience with social media
Job posted by
Raj Rathod

Digital Marketing Executive

at Admedia360

Founded 2018  •  Products & Services  •  20-100 employees  •  Bootstrapped
Digital Marketing
Social Media Marketing (SMM)
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
PPC
Marketing Strategy
Google Analytics
icon
Plot No 96 Udyog Vihar Sec20, Gurugram India
icon
2 - 4 yrs
icon
₹2L - ₹3L / yr
Job description
• Develops strong and innovative digital marketing strategies, using Social Media, SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services.
• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
• Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
• Build social media marketing strategy and execute it through competitive and audience research. Optimize company pages with each social media platform to increase the company s social content visibility on various social media channels.
Responsibilities:
• Optimize content for the website and social networking channels such as Facebook, LinkedIn, Instagram, Twitter, YouTube, etc..
• Develop engaging online content including click bait, forums, videos, graphics, and blogs; monitor and analyze content success Forecast marketing campaign growth and ROI for marketing campaigns
• Use Google Analytics, Google Ad Words, and other relevant sites Research targeted keywords to guide digital strategies
Offered Benefits / Facilities:
• Canteen facility available
Key Skills
• Social media marketing
• Graphics
• PPC
• Google Analytics
• Social networking
• Customer relationship
• SEO Merchandising
• Marketing strategy
• Retail sales

Role Public Relations
Industry Type Recruitment / Staffing
Functional Area Marketing & Communication
Employment Type Full Time, Permanent
Role Category Corporate Communication
Education
UG :Any Graduate
PG :Any Postgraduate
Job posted by
Himanshu chopra

Digital Marketer

at IRIS BUSINESS SERVICES LIMITED

Founded  •   •  employees  • 
Digital Marketing
Google Analytics
Google Adwords
Web Analytics
Facebook Marketing
Search Engine Optimization (SEO)
icon
Remote only
icon
4 - 6 yrs
icon
₹3L - ₹8L / yr
We are looking for experienced digital marketing managers.

About us:

IRIS Business Services Limited is India's only SaaS listed company offering regulatory reporting solutions globally. We are hiring for the position of Digital Marketing Manager for our SaaS product IRIS CARBON which is used globally by around 5000 enterprises across 26 countries. 
 

Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • End to end execution of marketing plan and the marketing operational activities to achieve marketing goals

Requirements

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Hands-on experience working with marketing automation tools such as Zoho.
  • Team management capabilities and work extremely well with colleagues and also stakeholders across different products and geos. 
Job posted by
Anuradha RK

Digital Marketer (Co-Founder)

at iRealities Technology Pvt Ltd

Founded 1994  •  Products & Services  •  employees  •  Profitable
Digital Marketing
Search Engine Optimization (SEO)
Google Adwords
Web Analytics
Google Analytics
Facebook Marketing
Social Media Marketing (SMM)
Wordpress
icon
Remote, Mumbai
icon
0 - 3 yrs
icon
₹2L - ₹6L / yr
Lead the company's intended foray into creation of niche Digital Media properties. The company has plans to develop businesses as Affiliate Marketers in particular niches and needs candidates with comfort in using Digital Marketing tools
Job posted by
Hemant Arora

SEM/PPC Manager

at Taxmann Technologies

Founded 2007  •  Products & Services  •  100-1000 employees  •  Profitable
PPC
Search Engine Marketing (SEM)
Google Adwords
SEMRush
icon
Delhi, NCR (Delhi | Gurgaon | Noida)
icon
4 - 5 yrs
icon
₹9L - ₹12L / yr

Key Responsibilities will include full ownership of performance for a specific market or product area and the following:

  • Identifying growth opportunities, testing hypotheses and scaling winning tests to improve SEM traffic and increase ROI
  • Delivering performance reports and insights to the PPC team and internal stakeholders
  • Addressing and escalating campaign performance issues
  • Responsible for AB tests, Search Query analysis and keyword mining
  • Supporting internal sharing of knowledge through training and coaching

Qualifications- Masters

Essential:

  • Proven PPC experience (at least 2 years)
  • Exceptional analytical skills, including data manipulation and strong Excel knowledge
  • Strong Web analytics experience (Google Analytics, SiteCatalyst, Webtrends or Coremetrics)
  • Fluency with one or more bid management tools (Adwords, Marin, SA360, Kenshoo etc.)
  • Moderate to high proficiency in SEO Tools (SEMRush, ahref)
  • Very results oriented, creative, resourceful, detail-oriented and exceptionally organized
  • Excellent verbal, written and presentation skills
  • Very good English (written and verbal)

Desirable

  • Relevant subject degree in maths, e-commerce, or digital marketing
  • Adwords, GAP Certified or similar qualifications
  • Additional points to candidate with understanding of MySQL, python/R and Tableau/Spotfire
  • Project management experience
  • Self-motivated, tenacious problem solver who uses the Initiative
  • Works to tight deadlines with a can-do attitude

Preferred Joining – Immediate

Additional Information

When you are passionate about SEM and also a good team builder, who is meticulous with extreme attention to detail send us your application including your annual salary expectation and your earliest start date. At the Taxmann group you will experience professionalism in a relaxed and informal atmosphere. Every day, you have the opportunity to engage with your ideas and contribute to the success of a fast-growing online business. Come along! We are looking forward to your application!

Job posted by
Sonia Sood

Growth Hacker

at Vamos digital

Founded 2017  •  Services  •  0-20 employees  •  Bootstrapped
Growth Hacking
Product Marketing
Social Media Marketing (SMM)
Social Media Optimization (SMO)
Social media strategy
Google Adwords
Google Analytics
Search Engine Optimization (SEO)
Content Strategy
icon
Remote, Bengaluru (Bangalore)
icon
3 - 7 yrs
icon
₹4L - ₹8L / yr
Someone who can run ad campaigns and manage growth on digital for products and businesses. Apply only if you're willing to work hard, are result driven and love challenges. You'll get to work with some of the best professionals and clients in the country and with a very fun team.
Job posted by
Pooja Goyal

Digital Marketer

at Espresso Technologies Pvt. Ltd

Founded 2016  •  Services  •  0-20 employees  •  Bootstrapped
Digital Marketing
Search Engine Optimization (SEO)
Google Adwords
Web Analytics
Google Analytics
Facebook Marketing
icon
NCR (Delhi | Gurgaon | Noida)
icon
3 - 5 yrs
icon
₹2L - ₹12L / yr
The applicant would be required to manage the digital marketing strategy (organic + inorganic) of the brand. What we are essentially looking for is someone who can marry technology, analytics, and creativity to execute growth strategies for a fledgling business. This would require experience and knowledge of Search Engine Optimization, Google AdWords, Social Media Marketing, at the very least. Responsibilities and Duties Formulate the entire marketing strategy (primarily digital but also some offline) by taking a deep dive into the characteristics and requirements of the target market. Create and monitor social media posts (Twitter, Instagram, Facebook) including boosting the same Manage social media pages LinkedIn Marketing SEO - keyword planning, on page optimization, off page optimization Google Adwords - plan and execute advertising campaigns Assistance with content creation based on market research and feedback Collaboration with graphic designers for creatives Collaboration with web developers to improve UIX where required Track, measure and analyze web traffic and lead generation data. Anything else that may be required for increased web traffic and lead generation Required Experience, Skills and Qualifications Skills In-depth understanding of Digital Marketing practices Ability to strategize, execute and re-engineer plans with speed and accuracy Excellent working knowledge of all things Google, especially, Google Algorithms, Google Analytics, Google Adwords Experience with other search engines such as Bing Good communication skills Understanding how brand awareness works in the digital age Proficiency with WordPress and a good understanding of UIX Experience 3 to 4 years of Digital Marketing experience especially in the areas mentioned above Prior experience in UIX/Development will also be welcome Qualifications Applicants can come from any background as long as they have the requisite experience of 3 to 4 years. Bachelor's degree is a must. Post Graduate degrees would be favored.
Job posted by
Neha Goenka

Digital Marketer

at Sumeet Nagdev Dance Arts

Founded  •   •  employees  • 
Facebook Marketing
Web Analytic
Google Adwords
Google Analytics
Search Engine Optimization (SEO)
icon
Mumbai
icon
1 - 3 yrs
icon
₹3L - ₹4L / yr
Media Manager Sumeet Nagdev Dance Arts was founded in 2007 by college friends and now a married couple Sasha & Sumeet. SNDA from being a small dance studio in Mumbai has now become one of India’s leading performing dance companies and academies as well. The 2 divisions of SNDA run parallel that is the company which performs choreographies and shows around the world and the other division is the academy division that has dance courses for community purpose as well as professional dance courses which are a year long or 3 year long. You can know more about the company on www.snda.in or on our facebook page www.facebook.com/sumeetnagdevdancearts The Company division is the division that does shows and choreographies along with archiving of the information of all the performance works of the choreographies. The company division is directly headed by Founder Sumeet Nagdev and The CM will be expected to document all company arts and performances by videos, pictures and audio and also use the same for social media or any other marketing purposes. The Company manager will be reporting to Sumeet Nagdev
Job posted by
Sumeet Nagdev
Did not find a job you were looking for?
icon
Search for relevant jobs from 10000+ companies such as Google, Amazon & Uber actively hiring on Cutshort.
Get to hear about interesting companies hiring right now
iconFollow Cutshort
Want to apply to this role at Searce Inc?
Why apply via Cutshort?
Connect with actual hiring teams and get their fast response. No spam.
Learn more
Get to hear about interesting companies hiring right now
iconFollow Cutshort