- Develop and execute Marketing campaigns to help acquire and retain customers, as well as upsell its products or services
- Understand the needs, motivation, and behaviour of users and define priorities of tests based on impact, confidence, and easiness
- Work with the engineering, design, and product team to implement tests quickly
- Track, measure and analyse performance & continuously optimize them
- Gather input from customers and various internal departments, and use this information to establish growth targets and choose key performance indicators.
- Work with multiple stakeholders in a high growth environment to get work done and build positive team relationships
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6+ years of experience in Email Marketing in US region for SaaS/B2B industry
Responsibilities :
· Develop a comprehensive email marketing strategy for iMocha’s use cases across the funnel
· Work closely with sales and marketing teams to identify our target email audience and grow our email list
· Design and implement direct email marketing campaigns including (but is not limited to) developing copy and subject lines, designing email templates, building email lists, and more.
· Develop A/B and multivariate testing strategies and optimize campaigns based on learnings and business needs
· Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements, and establish best practices
· Ensure prompt, accurate, and error-free communication with suspects, prospects, leads and customers to build loyal relationships and minimize unsubscribes
· Work with the Leadership Team and other internal stakeholders to determine goals; report on demand generated and sales revenue generated from email marketing efforts
· Maintain email database
· Upgrade email sends through sourced graphics, customization, calls-to-action, and additional advanced features
· Ensure emails follow industry standards and privacy policies
Requirements :
· Bachelor’s or Master’s in marketing or related discipline
· 6+ years of email marketing experience, preferably in SaaS industry
· Strong communication skills – written and oral
· Impeccable grammar, writing skills, and deep understanding of direct vs. indirect email copy
· Ability to track, measure, and report on results of email marketing campaigns to determine ROI
· Sufficient experience in marketing automation and email platforms such as HubSpot and Outplay
· Excellent analytical skills and ability to provide actionable insights from data
· Solid understanding of marketing and sales lifecycle
· HTML Knowledge preferred
· Skilled in problem solving and project management
· Self-starter with a history of pushing for deadline-driven results
We are looking for a qualified Community manager to join our marketing team! If you are a self-driven and ambitious tech-savvy professional we would love to meet you! We are expecting you to be experienced in social media, PR, promotional events, Content writing and handling some support works.
Ultimately, you should be able to act as the face and voice of our brand and manage all community communications.
Duties and Responsibilities:
- Set, plan and implement social media and communication campaigns and strategies
- Provide engaging text, image and video content for all social media and professional accounts
- Respond to customers in a timely manner
- Monitor, track and report on feedback and online reviews
- Organize and manage events to boost brand awareness
- Coordinate with Marketing, PR and Communications teams
- Liaise with Development and Sales departments
- Build relationships with customers, industry professionals and journalists
- Stay up-to-date with digital technology trends
Requirements:
- Proven work experience as a community manager or similar role
- Experience planning and leading community initiatives
- Ability to identify and track relevant community KPIs
- Excellent verbal communication skills
- Excellent writing skills
- Excellent interpersonal and presentations skills
- Hands on experience with social media management
- Ability to interpret website traffic
- Knowledge of online marketing
- Attention to detail, critical-thinker and problem-solver
Job Description:
- At least 6 years’ experience as a Lead squared/ any other CRM (Zoho, Salesforce, Freshworks etc.) with experience delivering full life cycle projects
- Coordinate with multiple business stake holders to gather requirements on the lead management system (Leadsquared) and deliver changes in a time bound manner
- Must have experience in integrating business applications using APIs and in building workflow applications
- Experience in consuming web services, SOAP APIs, REST APIs, Web hooks
- Business Analysis skills with an eye for detail to translate complex problems into tangible value and functional/technical documentation.
- Managing project progress and adapt work as required
- Managing relationships with clients and stakeholders
- Conducting project review and creating detailed reports for executive staff
- Own the overall product and feature development projects
- Analyse user data & develop innovative growth hacks to drive user growth and engagement via all channels.
Requirement / Desired Skills:
- Experience in integrating business applications using APIs and in building workflow applications and process automation
- Strong understanding of web services, SOAP APIs, REST APIs and Web hooks
- Strong process and workflow design skills from both performance and technical perspective
- Excellent Project Management skills and experience working in Agile fashion
- Excellent communication skills to handle both executive-level discussions as well as functional/technical deep dives
- Demonstrate analytical and quantitative skills over performance matrices such as engagement, retention, conversion funnel, etc.
- Experience in a fin-tech domain is a plus
GM - Business Operations ( Agriculture Product Based Industry)
at Esteemed Client of Sapwood
Education : MBA + B Tech Agri / Mechanical
Role requirements :
Candidate will have to Coordinate with functional heads and manage :
- Manufacturing operations and SCM (including imports), knowledge of
lean manufacturing principles is must.
- Product sales (channel management, institutional sales, subsidy sales and
d2c).
- After sales service (ensuring last mile availability of trained manpower
and spares).
- Physical and digital marketing, have to drive marketing while keeping
ROI in mind.
- Understand financial statements to evaluate business performance and
identify scope of improvements.
- Manage MIS of different departments and do analysis to identify
actionable insights.
- Identify growth opportunities in form of new products , new markets &
new channels.
Location : Nashik
Note : This role will demand frequent travel on field in 1st year.
Growth Path : If candidate is able to manage end to end business and ensure
growth , he will be considered for COO role within 2 Years.
Preferred candidates :
- Candidates who have gained diverse skill sets in agri product based
industry and have experience in line with role requirements.
Sr. SEO Executive
at Whitesnow Software Consultancy Pvt. Ltd.
- Responsible for boosting DA, PA & Trust flow of website by building Links on authoritative websites
- Familiarity with WordPress or other content management systems must have knowledge of Plugins and Plugin management
- Link building skills required ( Guest Blogging, EDU and GOV Link Building, Article submission, etc.)
- Site Analysis - Complete technical report of the website. The report includes off-page factors of the website.
- Experience when it comes to using tools such as Google Analytics and Google Webmaster.
- Leading keyword research and optimization of content
Good To Have:
- Understanding of web design and site structures.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
- Keyword research including discovery and expansion of keyword opportunities
- Researching the competitors, both on-site and off-site.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
Social Media Marketer
at Technocruitx universal services pvt ltd
- Lead the planning and execution of digital media strategies and tactics, including social media, mobile, SEM, and other emerging technologies.
- Responsible for choosing the digital media mix to achieve client goals by thoroughly understanding client briefs, creative messaging, and how to target consumers at the right place and the right time.
- Provide data-driven rationale for digital media mix, budget allocation by medium, expected performance, and return on investment.
- Ensure digital media plans are on strategy and align with integrated media plans across all online and offline media.
- Create targeting strategies for effectively and efficiently reaching and engaging audiences.
- Recommend and troubleshoot tagging/pixels to ensure appropriate measurement for campaign tracking, analysis and reporting based on media objectives and established KPIs.
- Responsible for the presentation of digital media recommendations, POVs, analysis and reporting and other educational information to internal/external clients.
- Manage all phases of plan execution, including RFPs, creative asset trafficking, ad serving, 3rd party vendor management, timelines, reporting and optimisation, billing and budget reconciliation and campaign troubleshooting for assigned accounts.
- Leverage data and analytics to deliver actionable insights for campaign optimisation and content ideation.
- Evaluate trends, emerging technologies, tools, audience behavior, media usage and content consumption, as well as make recommendations for how we can create new opportunities for our clients.
- Create flow charts, budget breakdowns, and presentation materials for the digital components of an integrated media plan.
- Monitor overall digital campaign pacing and performance. Frequently communicate with digital media buyers about pacing, performance, and optimisations.
- Support pre- and post-campaign measurement of digital media campaign success.
- Develop expertise in client niches
- Stay on top of digital media consumption trends, audience discovery, and new digital channels through research, certifications, webinars and conferences.
Requirements
- 4+ years of digital media planning experience, preferably in an agency environment
- Strong knowledge of digital programmatic and paid social media self-service platforms such as Facebook Ads Manager, Google ads and LinkedIn Ads
- Experience building audiences from 1st and 3rd party data sets.
- Understanding of Facebook pixel deployment, custom events, tags and tracking code.
- Experience with DoubleClick and Outbrain platforms is a plus.
Understanding of Google Analytics and Google Tag Manager, or similar platforms.
- Strong PowerPoint presentation skills, ability to build impactful and visual presentations.
- Proficient in Microsoft Excel, explicitly used for manipulating large amounts of data, pivot tables, lookups, and report creation.
- Strong mathematical abilities and understanding of the client billing process.
- Meticulous, organised and can handle and prioritise multiple tasks.
- Willingness to collaborate ideas that extend beyond media-specific tasks.
- Self-starter, able to work both independently and in a team environment.
- Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously
- Proven client service orientation with strong written and verbal communication skills, including effective presentation skills
My Digital Shelf is an expanding and highly entrepreneurial start-up research and production company producing B2B conferences for the global Digital Retail and Consumer goods industry
The role of the Marketing Manager will be to perform general duties to support event planners, project managers and the Global Event team
- Social media daily management - primariliy linkedin and Twitter
- Digital marketing - SEO, PPC advertising and more
- Website content develpoment and management
- Copy writing for press releases, website and ad-hoc pieces
- Market research including competitot analysis and performance improvement
- Liaising with external media agencies and association for advertising campaigns and barter agreements/partnership opportunities
- Liaising with suppliers including printers, design agencies and publications
- Reporting directly to the Director and planning the event calendar with them
- Ad hoc support to team including assisting with events management and promotional activity
- Maintain production schedules for event materials/collateral
Work on event follow-up and Event Metrics and Analysis
Candidate requirements:
- Graduated to degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar
- Fluent in written and spoken English
- Ability to work under pressure and meet demanding deadlines
- Confident and mature approach, reflective of the profile of the position and organisation
- Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude
- Ability to multitask, prioritise and be flexible is essential
- Works well as part of fast-paced team, prioritising effectively and managing workload
- Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook)
- Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels
- Excellent organisational, analytical and administrative skills, meticulous attention to detail
- Flexible in approach and able to amend hours as required to suit business needs
- Able to work with confidential material and sensitive information with absolute discretion
Social Media Marketer intern
at Technovation
Community manager - Malayalam - GyanApp
at GyanApp