Growth Engineer

at IndArka Energy Pvt Ltd

DP
Posted by Ruchika Prakash
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Bengaluru (Bangalore)
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0 - 2 yrs
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₹7L - ₹8L / yr
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Full time
Skills
Marketing
Growth Hacking

As a Growth Engineer on the Marketing team in The Solar Labs, you will create, deploy, maintain and improve the digital marketing foundation of the whole marketing team, enabling us to efficiently test ideas, scale our marketing initiatives across geographies. Ideally we’re looking for a full-stack marketing individual with some technical chops who enjoy solving chores through automation, tends to operate autonomously and has a continuous improvement mindset with a high agency bias.


What You Will Do 

  • Establish, manage, and oversee The Solar Labs integrated marketing plan to support corporate and product marketing initiatives
  • Create personas based on marketing insights and user research that will help drive adoption and continued engagement
  • Recommend, create and implement marketing content and thought leadership including e-books, case studies, web content, video assets like webinars & interview, audio assets like podcasts, digital marketing campaigns, and press releases
  • Direct and manage The Solar Labs earned and owned media and digital assets including website, social media, and communications calendar
  • Develop, execute and manage lead gen campaigns to support corporate and product marketing plans
  • Identify and manage external resources as needed to increase capacity and volume
  • Build and manage strategic media relations with key external agencies
  • Create, track and optimize digital marketing strategies, including Account Based Marketing; 
  • Lead and oversee internal and external corporate marketing initiatives
  • Develop and manage marketing dashboard to track and report performance metrics
  • Provide accurate timing estimates on work 
  • Engage and actively participate into the current team processes and methodologies 
  • Contribute to documentation (instructional, pitch and technical specification) 
  • Discuss technical solutions with peers and provide innovative new ideas to solutions 
  • Analyze trends, blog performance, and SEO data to identify high-impact content topics
  • Responsible for daily hands-on work including email builds/sends, landing pages, dynamic content, A/B tests, list imports, and database management. 
  • Set up, test, maintain, and report on recurring and triggered campaigns. 
  • Improve initiatives around lead targeting, A/B testing, and deliverability.
  • Maintain a high awareness of industry issues and trends, particularly in regard to technologies, and keep team members informed as appropriate, with a view to incorporate these in future projects, staying ahead of the market, and position yourself and the company as a digital specialist

What You Bring 

  • Relevant experience on similar roles, managing digital brand initiatives within multiple teams 
  • Efficient verbal and written communication skills 
  • Ability to collaborate cross-functionally with teams in a fast-moving and dynamic business environment
  • Deep understanding and command of marketing/brand strategy, development, and execution in dynamic B2B and B2B2C environments
  • Passion for innovative thinking and action to achieve and exceed targeted goals
  • Ability to plan and execute multiple targeted marketing strategies to establish core value proposition with a focus on lead generation and sales acceleration
  • Excellent verbal and written communication, problem solving; copywriting experience
  • Ability to effectively collaborate across the marketing team and organization with key stakeholders and 3rd party vendors
  • Working knowledge of: SaaS tools like Canva; Adobe Creative Suite; keyword research tools etc.
  • Working knowledge of marketing automation and CRM tools: HubSpot and CRM like Salesforce etc. a plus
  • Experience with growth hackings tools such as Optimizely for A/B Testing, MailChimp for email marketing campaigns and HubSpot for CRM, sales and marketing purposes

About IndArka Energy Pvt Ltd

Passionate about clean energy?

Looking to take on world’s energy challenge?

Join Us – we are looking for talented engineers (electrical, mechanical, structural, industrial, and software), product managers and sales professionals. Send your resume or a request for a summer internship to [email protected]

Founded
2020
Type
Product
Size
20-100 employees
Stage
Raised funding
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