Digital Marketer

Our client is a leading nature-based personal care products company backed by a Private Equity firm. It manufactures and markets Ayurveda/nature-based hair and skincare products under a well-known brand known for its commitment to marry the principles of Ayurveda with the best of natural ingredients to deliver outstanding products to customers across the globe.

We are product development & technology consulting studio.


1.) Love for technology & technology trends is first & foremost requirement
2.) We are looking for a data-driven inbound + outbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting right target traffic, niche specific, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.
3.) “LinkedIn”, “Facebook” or B2B channels to bring on demand generation with right strategy & full automation to scale

4.) Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, PPC, social, inbound marketing, email, campaigns and events to drive customer acquisition in B2B space


Experienced Digital Marketing Specialist with a demonstrated history of working in the information technology and services industry. Skilled in Search Engine Optimization (SEO), Microsoft Excel, Social Media Optimization (SMO), Microsoft Office, and Research. 

Responsibilities:

• Build user journeys and communication strategies for every funnel the user goes through in the app
• Build highly engaging campaigns across user funnels to increase conversion rates
• Drive repeat users, referrals through Email, Push Notifications and other product touchpoints
• Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and renewals.
• Work with internal and external stakeholder to seamlessly drive all campaigns 
• Constantly look for funnel drop offs and optimise every step to increase conversion rates
• Share data on daily, weekly and monthly basis with the larger team

Requirement:

• 5+ years of hands-on experience in working with user engagement platforms like WebEngage
• Experience in building user funnels across app and web and proven record of successfully driving engagement and conversions
• Knowledge of HTML coding to create emailers is a must
• Experience working in a B2C product or Edtech is preferrable

• Understand the business and the potential to promote the business and brand.
• Analyzing market and sales information
• Identification of prospective clients.
• Preparing a go-to-market strategy on digital, social media and print media
• Set up a Brand identification strategy and execution plan
• Research competitive products by identifying and evaluating product characteristics, market share, and pricing, and maintaining research databases.
• Tracks product line sales and costs by analyzing data and reviewing the competitor's reach
• Supports sales staff by pre-sales tasks, providing sales data, market trends, forecasts, account analysis, and new product information; relaying customer services requests
• Follow up with Clients through the CEO's contacts
• Website maintenance and press releases
• Marketing collateral – creation and maintenance and presentations
• E – campaign coordination
• Setting up tracking systems for marketing campaigns and online activities
• Reporting to management on marketing and sales activities

• To handle end-to-end implementation for NetSuite projects and support. 
• Performing site-specific keyword research, competitive analysis, linking endeavors and detailed technical of the company's website/s to ensure the health of the website in the online space. 
• Managing the day-to-day search marketing activities across multiple search engines and social platforms including optimization of paid search campaigns and sharing. 
• Providing recommendations and execute/manage strategies for content development in coordination with SEO goals. 
• Developing and implementing link building campaigns, perform back link analysis, opportunity identification, solicitation and optimization. 
• Implementation and administration of search engine programs (XML sitemaps, shopping feeds, webmaster tools). 
• Monitoring and evaluating web analytics dashboards and reports in order to develop and recommend SEO strategies. 

Job Description

• Responsible for growth in organic traffic & lead generation by designing & implementing strategies for SEO & digital marketing growth.
• Experince in B2B is must.
• Craft content strategies that guide the content team based on keyword research.
• Deliver new keyword clusters, keywords, and topic clusters for new content generation and old content revamp.
• Lead content marketing outreach & high-quality link building campaigns and initiate communication with prospective websites & influencers
• Analyze the performance of SEO campaigns, and assess against goals (ROI & KPI)
• Collaborate with internal teams to create landing pages and optimize the user experience
• Identify SEO issues with a continuous audit process and ensure that those issues are reported to concerned teams on time.
• Work closely with the content team to ensure the generation of SEO-friendly content
• Manage all types of search engine tools like XML sitemaps, webmaster tools for analytics, and diagnostics reporting
• Experience with or willingness to learn additional marketing channels such as PPC, email marketing, affiliate, etc is a plus as we are expanding our marketing channels.

Requirements

• Excellent communication skills (both written and verbal)
• Proven working experience in SEO.
• Strong technical SEO knowledge based on Search Console & other industry tools.
• Sound knowledge of concepts like crawl budget, cannibalization, content pruning, etc.
• Sound knowledge of SEO best practices and the latest trends.
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Strong analytical skills and data-driven thinking
• Experience in doing SEO for SaaS/large publications is a plus.

• Handling doubt session or query session of the students related to digital marketing at the time of training;
• Well versed with the latest tool and industry updates related to each and every aspect of the digital marketing or as per your expertise area;
• Digital Marketing Certified Associate (Google certification, search and display advertising);
• To Update and ensure all latest trends and best practices are covered in Qualifications and Skills Web;
• Able to give appropriate assignments and projects for the students to make them grow with hands-on experience in digital marketing;
• To deliver course material as per the PreDecided curriculum;
• Should be well versed with all digital marketing concepts and strategies;
• Should have the capability to resolve all the doubts and Handling query sessions for the students;
• Helping students in the practical execution of digital marketing concepts;
• Designing, SEO, SEM Pay per click, Google ads, mobile marketing, SMM, SMO Desired Candidate Profile;
• A personal blog related to digital marketing is a huge plus;
• Provide classroom training to students;
• Help students in learning problem;
• Providing in-class training on digital marketing concepts;
• The experience of the execution of marketing campaigns will be an added advantage.

• Handling doubt sessions of students;
• Well versed in Delivering trial sessions to students;
• Helping learners in the practical execution of the digital concept;
• Should have strong convincing skills;
• Should have clear cut knowledge in all digital marketing strategies;
• Should have strong convincing skills and willing to work on multiple assignments;
• He will provide in-class training on Digital Marketing;
• Notice Period – Immediate Join or Maximum 15 Days;
• Looking for Full Time Employment Candidate;
• Planning and preparing courses and lessons for digital marketing;
• Handling doubt session or query session of the students;
• Continuously improve on teaching methodology to suit model for better student satisfaction;
• Minimum 3 yrs Experience in Digital marketing Industry and 6 months of experience As a Trainer;
• Work Timings- Monday to Friday 8.00am to 6.00pm and Saturday 10.00am to 4.00pm;
• Delivering a demo session to the students.

Our client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Atomated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients.