Marketing Head

at AI & ML Startup

Marketing Head

Unnati

Company

Home

Marketing Head

at AI & ML Startup

Agency job

via Unnati

7 - 15 yrs

₹30L - ₹45L / yr

Delhi, Gurugram, Noida

Skills

Marketing

Marketing planning

Digital Marketing

Search Engine Marketing (SEM)

Strategic planning

Leadership

Budget management

Brand Management

Marketing & Communication

IT Marketing

agri marketing

saas marketing

brand positionaing

We are looking for passionate engineers and researchers that want to contribute in this exciting and fast moving field of Deep Learning and Research.

Our client is a highly awarded AI and Machine Learning lab, which is disrupting the multi billion dollar Agriculture and commodities business globally. They are recognized as a de-facto business for expert AI capability in solutions that satisfy real world challenges in near real time.

As a Marketing Head, you will create and own the go-to-market (GTM) strategy for Platform Vision. You will set clear objectives and goals, research and define target audiences, develop marketing and communication strategies, and measure adoption.

What you will do:

Driving the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences.
Promoting the company as an innovator to the press and public, and overseeing outbound customer-facing communications across our website, blog, and social channels.
Working closely with CEO, sales, product and tech teams to successfully define, deliver, and execute the brand strategy
Collaborating and leading across the organization. You will represent the voice of the customer within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership.
Building strong working relationships and credibility at all levels of the organization through the demonstration of being a deep subject matter expert
Improving ROI on the marketing spends: Being responsible for the spend of marketing budget and Identifying ways to improve effectiveness of Google Ad, LinkedIn, YouTube, Facebook campaigns to boost ad engagement, conversion rates and cost per acquisition.
Constantly monitoring the various metrics around returns on spend, acquisition and churn.

What you need to have:

MBA 7+ years of proven experience in SaaS based product Marketing, start up experience
MBA from T1 colleges or Top B Schools
Preferably from SaaS based IT Products or Agriculture Industry
Excellent leadership, communication, and decision-making skills
Proven ability to plan and manage budgets

We are looking for passionate engineers and researchers that want to contribute in this exciting and fast moving field of Deep Learning and Research.

What you will do:

Driving the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences.
Promoting the company as an innovator to the press and public, and overseeing outbound customer-facing communications across our website, blog, and social channels.
Working closely with CEO, sales, product and tech teams to successfully define, deliver, and execute the brand strategy
Collaborating and leading across the organization. You will represent the voice of the customer within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership.
Building strong working relationships and credibility at all levels of the organization through the demonstration of being a deep subject matter expert
Improving ROI on the marketing spends: Being responsible for the spend of marketing budget and Identifying ways to improve effectiveness of Google Ad, LinkedIn, YouTube, Facebook campaigns to boost ad engagement, conversion rates and cost per acquisition.
Constantly monitoring the various metrics around returns on spend, acquisition and churn.

What you need to have:

MBA 7+ years of proven experience in SaaS based product Marketing, start up experience
MBA from T1 colleges or Top B Schools
Preferably from SaaS based IT Products or Agriculture Industry
Excellent leadership, communication, and decision-making skills
Proven ability to plan and manage budgets

Users love Cutshort

Read about what our users have to say about finding their next opportunity on Cutshort.

Subodh Popalwar

Software Engineer, Memorres

For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.

Companies hiring on Cutshort

About AI & ML Startup

Founded

Type

Size

Stage

About

N/A

Company social profiles

N/A

Similar jobs

SEO Specialist

at Appitsimple infotek Pvt. Ltd.

4 recruiters

Posted by Kiran Guwalani

Remote only

2 - 4 yrs

₹2L - ₹4L / yr

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

AppitSimple Infotek Pvt Ltd - A Pioneer product-based IT company that has been revolutionizing & simplifying the way organizations do business since the last many years. The Company is better known for its innovative platform & product - SoftwareSuggest and CallHippo respectively.

SoftwareSuggest - An Online Platform to discover top Business Software & Service Partners gives access to Genuine Customer Reviews, In-depth Software Analysis, Free Consultation & Free Demo of all Software. It is the one-stop destination for all businesses looking for software and services relevant to their industry.

SoftwareSuggest currently lists more than 800 Software Categories & 49+ Service categories for businesses to choose from. It also lets organizations compare the features of multiple software & service providers so that they can make the right purchase decision.

CallHippo is an on-demand Voice-over-Internet Protocol (VoIP) Service Providers. CallHippo allows startups and businesses to buy instant local support numbers from over 50+ countries around the world. With our easy to use interface and robust backend architecture, any business can set up their call center within less than 3 minutes.

Job Responsiblities

Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Benefits

Permanent WFH

5 days Working

Lucrative Incentives

Job Responsiblities

Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Benefits

Permanent WFH

5 days Working

Lucrative Incentives

Senior Online Marketing Manager

at An extra curricular platform designed for children

Agency job

via Qrata by Prajakta Kulkarni

Bengaluru (Bangalore), Delhi, Gurugram, Pune, Mumbai, Kolkata

4 - 10 yrs

Best in industry

Digital Marketing

Marketing

Social Media Marketing (SMM)

Google Adwords

Company overview: An extracurricular platform designed for children. Founded in 2021 and currently in the pre seed stage. They are currently catering to US markets only.

Job Resonsibilities:

-Performance Marketer

-As an initial member of the Marketing and Growth team, you'll be expected to setup repeatable processes and helping us scale the function as we grow

-Drive paid marketing efforts across a variety of channels and monitor their performance

-Identify key audience segments and growth opportunities and transform these through effective campaigns

-Use customer research, hard data and metrics to assess efficacy of marketing campaigns

-Partner with product & growth team to enable ground level learnings and contribute to product-led growth

What are we looking for?

-5+ years working in the marketing or growth function, preferably in a startup.

-Hands on experience in Google Adwords and Facebook/Instagram ads is a must. Expertise in both is a requisite.

-You are a self-starter and can make decisions on your feet with minimal supervision, end-to-end ownership to drive outcomes.

-You possess deep customer empathy and love getting your hands dirty with data

Location: Bangalore/ open to remote working as well in other cities.

Company overview: An extracurricular platform designed for children. Founded in 2021 and currently in the pre seed stage. They are currently catering to US markets only.

Job Resonsibilities:

-Performance Marketer

-As an initial member of the Marketing and Growth team, you'll be expected to setup repeatable processes and helping us scale the function as we grow

-Drive paid marketing efforts across a variety of channels and monitor their performance

-Identify key audience segments and growth opportunities and transform these through effective campaigns

-Use customer research, hard data and metrics to assess efficacy of marketing campaigns

-Partner with product & growth team to enable ground level learnings and contribute to product-led growth

What are we looking for?

-5+ years working in the marketing or growth function, preferably in a startup.

-Hands on experience in Google Adwords and Facebook/Instagram ads is a must. Expertise in both is a requisite.

-You are a self-starter and can make decisions on your feet with minimal supervision, end-to-end ownership to drive outcomes.

-You possess deep customer empathy and love getting your hands dirty with data

Location: Bangalore/ open to remote working as well in other cities.

Digital Marketing Manager

at Water Purification Products Brand

Agency job

via Unnati by Veena Salian

NCR (Delhi | Gurgaon | Noida)

4 - 8 yrs

₹6L - ₹8L / yr

Search Engine Optimization (SEO)

Marketing

Digital Marketing

Social Media Marketing (SMM)

KPI

+11 more

Our client is India's leading manufacturer and supplier of water purification products. Their product is usable across markets and used by households and workplaces, for vegetables/ fruits disinfection, purification during calamities, during trekking, hospital disinfection and farm disinfection among other requirements. The active ingredients used in their products make it safer and more effective on water than regular contents like chlorine, bleach and iodine.

They supply to several leading NGOs, Medical organizations, Blue chip companies, Central and State health ministries and other Institutions across the world. Certified by major standards including the WHO, FDA and ISO, they aredriving a significant positive health impact globally by improving access to safe drinking water and creating cost effective disinfection solutions for more than 15 years.

As a Digital Marketing Manager, you will develop, plan and execute digital marketing strategies across all online platforms including Facebook, Twitter, Instagram, YouTube etc

What you will do:

Building the marketing team for inbound marketing, content development, SEO/ SEM, design etc.
Developing a digital marketing strategy & program. S/He will own the calendar of plans supporting the annual plan.
Managing the day-to-day function of digital marketing, including Social Media, Digital Production, budget control, project oversight, and KPI tracking.
Creating digital content, email campaigns, and managing SEO, paid marketing
Also being responsible for Business Development, Product Development and Content Development.
Providing strong analytical capabilities in the digital space, by implementing key performance measures for each digital program, evaluating the effectiveness of those programs and digital marketing overall, identifying new trends and new analytical tools in the digital space, and delivering timely campaign results and summary reports.
Inspiring external creative and technology agencies to develop and execute campaigns that test the limits of digital media while meeting the marketing objectives.
Being responsible for selection of management of digital marketing agencies & vendors in this space. Ensuring that the agencies are appropriately staffed, have a good understanding of our brand strategies.
Being able to expand our company's digital footprint, awareness, subscribers, and leads.
Leading creative development to motivate the target audience to "take action".
Effectively using analytical tools to identify success/failure of campaigns and KPIs.
Developing exponential growth by optimising resources with creative approach and strategies.
Monitoring, analysing and evaluating market and brand trends.
Understanding ad hoc projects/duties from time to time

What you need to have:

At least 4 years of experience in digital /brand/ social media marketing
In-depth knowledge of various social media platforms, best practices and website analytics
This role requires a high level of creativity, attention to detail, and project management skills.
Google Analytic 360, Google Tag Manager, Google Optimize, Search console and various other user-behavioral tracking on websites and mobile apps
Extremely good atbuilding marketing team, executing the strategies, maximizing ROI of brand investment in digital programs, budget tracking and positively impacting top line and bottom line business results.
Strong functional skills with good communication and leadership skill
Passionate team player with a strongdrive for challenge
Highlycreative with excellent analytical abilities.
Ability to work in a fast paced and high pressure environment.
Location - North Delhi
Experience of 4-8 years preferably from FMCG companies

As a Digital Marketing Manager, you will develop, plan and execute digital marketing strategies across all online platforms including Facebook, Twitter, Instagram, YouTube etc

What you will do:

Building the marketing team for inbound marketing, content development, SEO/ SEM, design etc.
Developing a digital marketing strategy & program. S/He will own the calendar of plans supporting the annual plan.
Managing the day-to-day function of digital marketing, including Social Media, Digital Production, budget control, project oversight, and KPI tracking.
Creating digital content, email campaigns, and managing SEO, paid marketing
Also being responsible for Business Development, Product Development and Content Development.
Providing strong analytical capabilities in the digital space, by implementing key performance measures for each digital program, evaluating the effectiveness of those programs and digital marketing overall, identifying new trends and new analytical tools in the digital space, and delivering timely campaign results and summary reports.
Inspiring external creative and technology agencies to develop and execute campaigns that test the limits of digital media while meeting the marketing objectives.
Being responsible for selection of management of digital marketing agencies & vendors in this space. Ensuring that the agencies are appropriately staffed, have a good understanding of our brand strategies.
Being able to expand our company's digital footprint, awareness, subscribers, and leads.
Leading creative development to motivate the target audience to "take action".
Effectively using analytical tools to identify success/failure of campaigns and KPIs.
Developing exponential growth by optimising resources with creative approach and strategies.
Monitoring, analysing and evaluating market and brand trends.
Understanding ad hoc projects/duties from time to time

What you need to have:

At least 4 years of experience in digital /brand/ social media marketing
In-depth knowledge of various social media platforms, best practices and website analytics
This role requires a high level of creativity, attention to detail, and project management skills.
Google Analytic 360, Google Tag Manager, Google Optimize, Search console and various other user-behavioral tracking on websites and mobile apps
Extremely good atbuilding marketing team, executing the strategies, maximizing ROI of brand investment in digital programs, budget tracking and positively impacting top line and bottom line business results.
Strong functional skills with good communication and leadership skill
Passionate team player with a strongdrive for challenge
Highlycreative with excellent analytical abilities.
Ability to work in a fast paced and high pressure environment.
Location - North Delhi
Experience of 4-8 years preferably from FMCG companies

Digital Marketing Head

at Fast Growing Ethnic Wear Brand

Agency job

via Unnati by Rakhi Gayen

Delhi

8 - 12 yrs

₹18L - ₹25L / yr

Digital Marketing

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

marketing campaigns

Our client is the most sought after traditional Indian outfit manufacturing and exporting company. Their contemporary and stylishly designed clothes are full of unique patterns, matchless embroidery, gorgeous mirror-work and beautiful block prints.

Almost a decade old, it is a venture committed to bring together a varied range of traditional crafts and techniques of dyeing, weaving, printing and hand embroidery. The founders have dedicated their life to promote Indian Block Prints and provide employment and Hand-Embroidery training to women so that numerous underprivileged women can be empowered.

As a Digital Marketing Head, you will be responsible for overseeing the planning, development and execution of the company’s marketing initiatives. Reporting directly to the Business Head, your primary responsibility is to generate revenue and take full ownership of our online presence, offline presence, customer acquisition and retention programs. You will bring to the table your experience in building and running personalized inbound/outbound marketing campaigns to drive consistent sales revenue growth.

What you will do:

Defining marketing strategy to support the company’s growth trajectory
Responsible for developing, executing and delivering the company's digital / online marketing strategy, planning and budget to include online, new media, web and e-commerce to drive the business forwards through key marketing channels
Designing, implementing and managing online marketing programs focusing on building awareness and customer acquisition
Leveraging data and analytics to deliver strong marketing efficiencies and creating an advantaged digital marketing effort
Managing SEO and SEM
Building and owning the brand while generating positive buzz in and around the platform
Leveraging a "Test & Control" approach to constantly improve program results and increasing the impact of marketing on revenue and profitability
Proposing new marketing program ideas and then securing support from stakeholders to fund and execute these programs
Updating with the new trends and processes on marketing and using the same to push the company’s marketing agenda
Evaluating the impact of marketing programs in achieving their stated revenue targets
“Listening” to the trends of the market and directing the market research efforts of the company
Focussing on increasing life cycle value of customers
Identifying and automating processes to improve efficiencies
Working closely with the Technology team on automating marketing initiatives
Using data and reports to make evidence-based marketing decisions
Suggesting changes and improvements
Contributing as a member of the leadership team to the business decisions of the company
Hiring leading, training and mentoring a team of marketers and ensuring their performance and retention
Forecasting the demand based on empirical analysis and relaying the info to the manufacturing team to ensure adequate supply

Candidate Profile:

What you must have:

Masters in marketing or equivalent. Additional Certifications will be a plus
Experience in the same industry in preferable
Strong analytical capabilities
Conversant with digital marketing tools
Deep understanding of technology
Thorough knowledge of marketing principles, brand,product and service management
Deep understanding of changing market dynamics
Outstanding communication (written and verbal)

What you will do:

Defining marketing strategy to support the company’s growth trajectory
Responsible for developing, executing and delivering the company's digital / online marketing strategy, planning and budget to include online, new media, web and e-commerce to drive the business forwards through key marketing channels
Designing, implementing and managing online marketing programs focusing on building awareness and customer acquisition
Leveraging data and analytics to deliver strong marketing efficiencies and creating an advantaged digital marketing effort
Managing SEO and SEM
Building and owning the brand while generating positive buzz in and around the platform
Leveraging a "Test & Control" approach to constantly improve program results and increasing the impact of marketing on revenue and profitability
Proposing new marketing program ideas and then securing support from stakeholders to fund and execute these programs
Updating with the new trends and processes on marketing and using the same to push the company’s marketing agenda
Evaluating the impact of marketing programs in achieving their stated revenue targets
“Listening” to the trends of the market and directing the market research efforts of the company
Focussing on increasing life cycle value of customers
Identifying and automating processes to improve efficiencies
Working closely with the Technology team on automating marketing initiatives
Using data and reports to make evidence-based marketing decisions
Suggesting changes and improvements
Contributing as a member of the leadership team to the business decisions of the company
Hiring leading, training and mentoring a team of marketers and ensuring their performance and retention
Forecasting the demand based on empirical analysis and relaying the info to the manufacturing team to ensure adequate supply

Candidate Profile:

What you must have:

Masters in marketing or equivalent. Additional Certifications will be a plus
Experience in the same industry in preferable
Strong analytical capabilities
Conversant with digital marketing tools
Deep understanding of technology
Thorough knowledge of marketing principles, brand,product and service management
Deep understanding of changing market dynamics
Outstanding communication (written and verbal)

Digital Marketing Manager

at TransformHub

2 recruiters

Posted by Nikita Agarwal

Mumbai, Pune, Jaipur

6 - 10 yrs

₹3L - ₹15L / yr

Digital Marketing

Marketing management

Marketing

Key responsibilities:

Plan and execute Web, SEO/SEM, Database Marketing, Email, Social media, and Advertising campaigns
Design, Build, and maintain Social Media presence
Measure and report performance of Digital marketing campaigns and assesses against goals (ROI and KPIs).
Identify trends, insights and optimize approach based on the insights.
Plan and execute periodic Content Calendar for Branding and Inbound lead acquisition
Create landing pages and optimize user experience for Lead Acquisition
Should be able to plan and execute Webinars, Seminars and Events

Skills:

MBA or PGDM in Marketing
6+ years of experience in Digital Marketing for IT/ITES Services Industry
Must have exposure in marketing of Digital Technologies and Services like Cloud, Analytics, APIs, Software Development & Channels
Good to have experience in using HubSpot as Marketing Tool
Must have excellent verbal and written Communication skills with exposure to Global Clients

Key responsibilities:

Plan and execute Web, SEO/SEM, Database Marketing, Email, Social media, and Advertising campaigns
Design, Build, and maintain Social Media presence
Measure and report performance of Digital marketing campaigns and assesses against goals (ROI and KPIs).
Identify trends, insights and optimize approach based on the insights.
Plan and execute periodic Content Calendar for Branding and Inbound lead acquisition
Create landing pages and optimize user experience for Lead Acquisition
Should be able to plan and execute Webinars, Seminars and Events

Skills:

MBA or PGDM in Marketing
6+ years of experience in Digital Marketing for IT/ITES Services Industry
Must have exposure in marketing of Digital Technologies and Services like Cloud, Analytics, APIs, Software Development & Channels
Good to have experience in using HubSpot as Marketing Tool
Must have excellent verbal and written Communication skills with exposure to Global Clients

District Marketing Manager

at Casey Foods Opc Pvt Ltd

14 recruiters

Posted by Hr Caseyfoods

Remote, Kendrapara, Baripada

3 - 7 yrs

₹2L - ₹3L / yr

Marketing

Sales

Channel Sales

Field Sales

To search for potential candidates for Block Sales Managers
To appoint Block Sales Managers for every block
To guide them and train them
To inform them of their duties and benefits
To aware them their sales target
To generate revenue
To achieve sales target
To look forward business development opportunities
To submit a daily growth report

Digital Marketing Specialist

at Shadenine

1 recruiter

Posted by Shade Nine

Bengaluru (Bangalore)

2 - 3 yrs

₹3L - ₹4L / yr

Digital Marketing

Social Media Marketing (SMM)

Search Engine Optimization (SEO)

Please find the job description for social marketing lead generation below:

Responsibilities include:
* Identifying a digital marketing strategy and the best channels and tools to invest time/money in and create an execution plan to reach company goals
* Creating compelling content (e.g. emails, social ads) and creative outreach strategies that generate leads (i.e. compels targets to open and click!)
* Managing integrated marketing campaigns across email, website, & social channels mainly on Facebook and Instagram
* Targeted social media content creation (i.e. memes, visuals, listicles)

Requirements:
(We are open to candidates with proven achievement, desire and willingness to learn.)

* Successful track record of building effective digital presence and marketing/sales funnel/ landing page
* Tech savvy and great at figuring out new things (entrepreneurial figure ish out mindset)
* Experience with the modern marketing tech stack, including Hubspot, SendGrid, Mailchimp, UTM tracking, marketing automation software, webinars, and social media tools preferred
* Excellent writing and grammar skills
* Collaborative and personable leader
* Previous experience building processes related to marketing and sales operations

Market Research BDE

at Tache Technologies Pvt Ltd

2 recruiters

Posted by Piyush Varshi

NCR (Delhi | Gurgaon | Noida)

1 - 4 yrs

₹83333333.33333333 - ₹291666666.6666667 / mo

Marketing

MS-Office

MS-PowerPoint

MS-Excel

About Company:Tache Technologies Private Limited was founded by renowned market research professionals in India. It is an independent market research agency offering high-quality marketing research, analysis, and consulting services across India. Tache works exclusively with companies looking for a personal guide through the varied cultures in India and the Asia Pacific, by helping them to connect with the local populace and delivering a unique perspective on the market situation.About the Internship: Selected intern's day-to-day responsibilities include: 1. Work on international market research projects2. Build and strengthen client relations3. Market research Only those candidates can apply who: are available for full time (in-office) internshipcan start the internship between 6th Nov'17 and 6th Dec'17are available for duration of 3 months are from Delhi and neighboring citieshave relevant skills and interests** Women willing to start/restart their career can also apply.Stipend:INR ₹4000-6000 /MonthDeadline:2017-11-20 23:59:59Other perks:Certificate, Informal dress code.Skills required:MS-Office, MS-PowerPoint, MS-Excel (Learn MS-Excel), English Proficiency (Spoken) (Learn Business Communication) and English Proficiency (Written)

Digital Marketer

at SVF Entertainment

1 recruiter

Posted by Shrota Hazra

Kolkata

0 - 1 yrs

₹1L - ₹1L / yr

Digital Marketing

Google Adwords

Web Analytics

Google Analytics

Facebook Marketing

+4 more

email designing
know-how of wikipedia and how to add/edit articles
SEO

Tags Implementation
keyword research
back links research & building

IMDb Page maintenance

email designing
know-how of wikipedia and how to add/edit articles
SEO

Tags Implementation
keyword research
back links research & building

IMDb Page maintenance

Digital Marketer

at iSuraksha Solutions

1 recruiter

Posted by Ankit Tater

Pune

2 - 4 yrs

₹1L - ₹3L / yr

Search Engine Optimization (SEO)

Facebook Marketing

Google Analytics

Digital Marketing

Google Adwords

+1 more

We're iSuraksha Solutions Pvt. Ltd., a leading company in geo & GPS tracking technology. We are obsessed with technology with a vision of future. Working to make better products with our better research programs in order to simplify some of the most important tasks in your everyday life.

Why apply to jobs via Cutshort