Digital Marketing Manager - (Performance Manager)

at oto capital

Posted by Bhavya GN
Bengaluru (Bangalore)
2 - 8 yrs
₹8L - ₹12L / yr
Full time
Digital Marketing
Marketing management
Google Adwords
Facebook Marketing
Social Media Marketing (SMM)
Online advertising
Email Marketing
Content Marketing
Search Engine Marketing (SEM)
Google Analytics
Mobile App Marketing
Lead Generation
Key Responsibilities

- Develop and execute Performance Marketing campaigns to help acquire and retain customers, as well as upsell its products or services

- Strong understanding of Data, Funnels, Performance Metrics

- Understand the needs, motivation, and behavior of users and define priorities of tests based on impact, confidence, and easiness

- Work with the engineering, design, and product team to implement tests quickly

- Track, measure and analyze performance & continuously optimize them

- Gather input from customers and various internal departments, and use this information to establish growth targets and choose key performance indicators.

- Work with multiple stakeholders in a high growth environment to get work done and build positive team relationships

About oto capital

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