Performance Marketing Lead

at Quizkart Technology Private Limited

DP
Posted by Sumit Mehta
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Delhi, Gurugram, Noida
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4 - 6 yrs
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₹7L - ₹11L / yr (ESOP available)
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Full time
Skills
Digital Marketing
Social Media Marketing (SMM)
Content Marketing
Marketing Strategy
Search Engine Marketing (SEM)
Tactical Data Links

Roles and Responsibilities

We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.

 

As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.


Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.


We need a spearhead who can:

Performance Marketing

  • Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;
  • Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,
  • Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;
  • Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;
  • Using A/B testing to optimize digital marketing performance;
  • Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;
  • Reviewing and optimizing the design and content of all online assets including the company website and social media pages;
  • Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;
  • Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.
  • Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)
  • Developing and managing digital prospecting and remarketing campaigns
  • Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
  • Identifying and testing new channels to continue to meet or exceed established critical metrics
  • Working closely with the management to share funnel conversion improvement ideas, feedback & present results
  • Managing Digital Marketing Team.
  • Knowledge around fraud & its prevention across web & app.



Organic Growth

  • Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)
  • Test ads across devices to ensure the best branding and user experience
  • Test ad messaging across segments and report on engagement
  • Optimize organic social posts for content and messaging
  • Optimize website content, landing pages, and paid search copy.
  • Monitor and respond to customer comments on social posts
  • Work with internal stakeholders to promote announcements
  • Campaign management, measurement, optimization.
  • Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc
  • Maintain digital dashboard of several different accounts
  • Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.
  • Manage community engagement, growth, and optimization
  • Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers
  • Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms
  • Draft social media content for Shiprocket and post it on platforms
  • Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms
  • Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels
  • Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management
  • Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms
  • Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement


Preferred Candidates :


As we want to speed up and reach our Mission and Vision, we would like candidates who can join us on Priority and are from Delhi/NCR

ESOPs

Happy to offer ESOPs to Candidates with right fit and attitude who have spent considerate amount of time with the company and shown their worth.

About Us:
We, at QuizKart, are backed by our Parent Company which is a Singapore VC Fund and are riding a rocketship to become a Unicorn in the next 3 years.

We are India's first Fantasy Ecommerce platform that enables a new method of shopping and saving by playing fun based quizzes for everyone.

About Quizkart Technology Private Limited

Founded
2021
Type
Products & Services
Size
20-100 employees
Stage
Raised funding
View full company details
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