Digital Marketing Intern

About FirstPrinciples & The Role

FirstPrinciples is a Tech Holding company and this role is specifically working with the Web Design Team. This team collaborates with the different marketing teams (internal & clients) to design and develop marketing driven websites that generate leads. The role requires an individual to have an eye for design, conceptual understanding of SEO and digital marketing, and knowledge of the WordPress CMS. This role requires an individual to have strong attention to details and strong project management and stakeholder management skills.

Executive Summary
This role is for a design and marketing focused Project Coordinator who will work on website design and development projects. We typically use WordPress as our CMS and iterate fast on websites depending on the requirements from the marketing team. We are looking for someone who is a strong communicator, an eye for design, and is able to make minor content changes as required. 

Requirements

• Conceptual understanding of SEO and Digital Marketing Principles
• Strong eye for web and mobile site design
• Past experience working with the WordPress CMS
• Decent copy writing skills to give direction to the copy writer and also directly make edits to the content as required
• Strong written and verbal communication skills
• Strong project coordination skills

AdElement is an online advertising startup based in Pune. We do AI driven ad personalization for video and display ads. Audiences are targeted algorithmically across biddable sources of ad inventory through real time bidding. We are looking to grow our teams to meet the rapidly expanding market opportunity.

Job Description

In this role you will be responsible for setting up, managing and optimising video advertising campaigns You should be extremely organised and will leverage checklists to ensure that nothing is forgotten and will strive for zero errors. You should be comfortable working in a fast-paced, demanding, metric driven, entrepreneurial environment with limited supervision

Required Skills

• Self-motivated with the ability to take initiative and great attention to detail
• Excellent Experience with Microsoft Office tools
• Attention to detail, Excellent organisational and communication skills
• Experience with the programmatic display or video marketing.
• Experience with Campaign optimisation and reports handling
• Proven sales and client service track record
• Familiar with marketing tech-related issues and responses

Additional Skills

• Experienced working with Video serving tech. (Adtelligent, Cedato, Spring serve etc)
• Experience with Tag Integration (VAST/VPAID)
• Experience with relational satabases like MYSQL
• Familiarity with Data Analytics and tools like Python/ NumPy

Experience

• 1-5 years

Education

• UG - B.Tech/B.E.; PG - M.Tech/ MSc, Computer Science, Statistics, Maths

What you need to have:

 

Roles and Responsibilities:
Develop and implement link building strategy
Good written skills
Research and analyze competitor backlinks
Leading keyword research and optimization of content
Should be able to support on other digital marketing activities like On-Page SEO, Social Media Optimization (SMO) and Content Writing
Knowledge in Guest Post Outreach
Assisting with blog content
Should be result orientated

·         Design content marketing strategies and set short-term goals.

·         Plan, handle and execute various digital channel ads and PPC campaigns for company websites

·         Handle team of executives to lead SEO, content, and design requirements of marketing campaigns

·         Handle both online and offline marketing: hands-on experience with digital media, including SEO , PPC, social media marketing, email, and affiliate channels.

·         Lead and manage whole lead generation initiative for B2B services campaign in international markets like USA, UK, Australia and Europe.

·         Use and manage different tools required to manage, control and report progress of marketing initiatives and campaigns

·         Conceptualize, design and execute various marketing campaigns from time to time to generate high quality qualifies leads for company

·         Accomplished at leveraging full value from marketing automation processes and tools.

·         4+ years of hands-on marketing experience in a B2B role.

·         Excellent understanding of B2B services marketing.

·         Knowledge of Demand Generation tactics and Lead Conversion principles.

·         Ability to create value propositions that communicate clearly to targeted audiences.

• Extensive experience in creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.

·         Demonstrated ability to manage the budgeting process and use of analytical skills.

·         Proven track record in delivering marketing campaigns that drive sales growth.

·         An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.

·         Excellent English written and verbal communication skills.

·         B2B Services Marketing

·         Marketing Campaigns

·         Demand Generation

·         Lead Conversion

·         Content Creation

·         Sales process understanding

·         SEO

·         PPC

Our client is a 5 year old online gaming company with market leading games in three segments - Poker, Rummy and Cricket. Their online games are ensured to be safe, trusted and secure for their customers. They have a registered base of over a million users and are working towards the growth of online gaming in the country.

 

What you need to have:

We are a B2B SaaS Healthcare startup working with leading Radiologists and Diagnostic Centres innovating in the realms of AI/ML, Radiology, and Digital Transformation. With a clientele comprising some leading healthcare brands across India and US, we’re striving to fast-track innovation across the healthcare industry. Join us to work on intelligent health care products that will shape the Medical technological landscape through the next decade! (Visit https://www.synapsica.com/ to know more about the company.)

Job Description

As a Product Marketer, you’re expected to

• Be an expert on our buyers’ and users’ problems, workflows, concerns and daily frustrations around Healthcare SaaS and Radiology based Technology
• Be an expert on Synapsica’s products
• Reconcile the above two by translating product features into customer benefits
• Position Synapsica as the first entrant of its kind in the marketplace

Tactical, day-to-day expectations from the Product Marketer are:

• Interview buyers and users to deeply understand their problems and challenges
• Interview happy customers and create case studies, testimonials (video or written) to be used across the website and elsewhere
• Create sales enablement collateral like product presentations, cheatsheets, tech-specs, battlecards
• Keep the website and other collateral updated to reflect all product features accurately
• Help other teams in Marketing with channel/campaign/target-audience specific messaging guidelines
• Write PR releases, blogs, guest blogs and publish + syndicate them
• Plan and execute the launch of new product features
• Use market, competitor and value-based research to establish product pricing
• Speak about and present the product to internal and external audiences
• Work with Product Management to refine in-app content

Skills

Communication skills: It’s important that you have a very high standard of written and spoken communication skills.

Time management and Collaborative skills: This role will work with Marketing teams, Design team, Engineering, Sales and Customer Success, therefore it is important to have great time management and people collaboration skills.

Self-Learning: You’ll have access to a lot of mentoring, but it’s always better if you’re an incredible self-learner who can either Google or reach out to the right people to learn more about a subject.

Comfort in an unstructured environment: We are trying to disrupt the Healthcare Tech field for Radiology centres with first of its kind AI/ML solutions, which means we’re constantly coming across new situations where we don’t know the answers yet. It’s important that you can look at an unstructured problem, give it some structure, and chart a robust path forward.

You’re hardworking, planned and punctual

Respectful of peers and juniors by default, and can disagree with a point-of-view with data & empathy, but without disagreeing with the person

Requirements

1 to 4 years of SaaS product marketing experience, but quality of experience is far more important than years of experience

First hand experience of setting up on page SEO in previous work experience

You’re deeply familiar with the usual SaaS tools like Zoho (or any marketing automation and CRM tool), Google Analytics, Hotjar, etc

Job Summary
We are searching for a highly-creative Digital Marketing Manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.

Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Responsibilities:
• Design and oversee all aspects of our digital marketing department including our marketing
database, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Drive campaigns from planning to execution and beyond to meet key performance metrics
• Constantly optimize marketing activities to improve return on investment
• Allocate budgets and analyze and recommend modifications to ad spends
• Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend
scaling tests on campaigns online and offline to identify what works best
• Test new channels and trends (such as
voice search, Augmented Reality, Virtual Reality, Digital
Out of Home, etc.)
• Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new
customers
• Plan and manage our social media platforms.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Coordinate with advertising and med iaexperts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with your team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects.

Requirements:
• Bachelor’s degree in Marketing or relevant field.
• A minimum experience of 1-3 years in a digital performance marketing.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid understanding of HTML, CSS, and JavaScript is required.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.

plan-a is a startup digital marketing agency offering Strategy, Content & Digital Advertising solutions. We are on the look out for an enthusiastic account service manager, having experience in digital media. A day in the life of a client servicing executive at plan-a: 1. Understanding the requirements of the clients 2. Ideating & Brainstorming with the team to give the best output 3. Being on top of digital trends 4. Implement these trends to create compelling content for a relevant client 5. Create monthly reports & chart a plan for taking the brand forward 6. Keep the team ticking and ensure all deliverables and targets are being achieved 7. Be the single point of contact for all clients working with the organisation