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What we're looking for

CoinFantasy is looking for a Marketing Leader who has experience in crafting strategies for all Marketing activities and ensuring their timely execution. Holding a highly strategic role, you will be responsible for driving the overall web3 marketing strategy including segmentation, positioning, messaging, demand generation, digital marketing, KOL marketing, affiliate marketing and partnerships.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with the company's goals, focusing on product and token launch objectives.
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• Achieve the KPIs and objectives for the business by driving various initiatives to work towards delivering results
• Develop high-performing funnel and funnel management
• Set current and long-term goals for internal teams
• Design and review the Marketing department’s budget
• Plan and execute integrated marketing campaigns to drive awareness, engagement, and adoption of the protocol and token
• Manage pre-launch and post-launch activities, including community building, PR initiatives, and events
• Implement strategies to foster community engagement, facilitate discussions, and address community feedback and concerns
• Conduct market analysis to identify challenges and opportunities for growth
• Provide guidance and ideas to organize effective marketing events
• Understand & leverage data, a strong bias towards execution at speed and strong collaboration skills to work with different teams and achieve desired results
• Overseas and monitor the effective use of our CMR/Marketing Automation tool and processes
• Help create a fun, high-energy work environment
• Work closely with the Leadership Team to provide input on the growth of the business and align revenue strategies

What we expect

• 8+ years of experience in the marketing domain preferably fast growing Web3 Startups
• Demonstrable experience designing and implementing successful marketing campaigns
• Solid knowledge of digital channels, content/social marketing, SEO, web analytics and Google AdWords, KOL marketing & affiliate marketing
• Strong quantitative mindset & data driven approach to marketing
• Handled large scale monthly digital marketing budgets
• Understanding of the web3 marketing & DeFi ecosystem 
• Passionate, Self-driven and ability to thrive in a startup environment
• Excellent communications & presentation skills
• Open to working on-site from our Chennai office (We want to work alongside you!)

About Us

CoinFantasy is a global P2E platform that brings users to crypto trading through fun & engaging gameplay. There are multiple categories of games through which gamifies the financial markets.

It features a sandbox environment in which users are exposed to the end-to-end investment journey without risking financial losses. 

Website: https://www.coinfantasy.io

Benefits

• Competitive Salary
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• An opportunity to take up the Marketing Leadership role in a fast-growing company 
• Practically unlimited professional and career growth opportunities

Roles and Responsibilities

Functional Responsibilities:

1.    Digital Marketing Planning:

·      Plan actions and initiatives that are aligned to the business strategy, and supports the overall marketing goals of MHFA India products

2.    Social Media Coordination:

·      Manage and optimize social media accounts across platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).

·      Create, curate, and share content that encourages engagement, drives traffic, and builds brand awareness.

·      Manage content calendars, scheduling, and publishing to maintain a consistent online presence.

·      Monitor social media conversations, respond to comments, messages, and reviews, and manage online community interactions.

3.    Email Marketing:

·      Plan, execute, and analyze email marketing campaigns to nurture leads, engage customers, and drive conversions.

·      Segment email lists for targeted messaging and personalize content to improve open rates and click-through rates.

·      Monitor and improve email campaign performance based on key metrics and A/B testing.

4.    SEO and SEM:

·      Optimize website content for search engines (SEO) to improve organic visibility and drive traffic.

·      Manage pay-per-click (PPC) campaigns using platforms like Google Ads, monitoring keyword performance, ad copy, and budgets.

·      Analyze and report on keyword rankings, website traffic, and conversion rates to refine strategies.

5.    Analytics and Reporting:

·      Use analytics tools (e.g., Google Analytics, social media insights) to track and measure the performance of digital campaigns.

·      Create regular reports detailing key performance indicators (KPIs), trends, and actionable insights.

·      Make data-driven recommendations for improvements and optimizations based on campaign results.

6.    Stay Current with Trends:

·      Keep up-to-date with the latest trends, tools, and technologies in digital marketing, communication, and relevant industries.

·      Recommend innovative approaches to improve campaign effectiveness and achieve better results.

Organizational Responsibilities

·      Initiate activities in line with to MHFA India strategy and work plan

·      Support director and team in development of MHFA India digital marketing and communications function

·      Support in any other task that may be assigned by the organization

·      Attention to detail and a commitment to maintaining high-quality content and functionality

The Sales Associate is responsible for reaching out to potential leads through LinkedIn Sales Navigator and email to generate sales opportunities. This role requires a proactive and organized individual with strong communication skills and a goal-oriented approach.

Key Responsibilities:

1. Lead Generation: - Utilize LinkedIn Sales Navigator to identify potential leads within the target market. - Create and maintain a list of leads with detailed information for further engagement.

2. Messaging on LinkedIn Sales Navigator: - Craft personalized and compelling messages to initiate conversations with leads. - Engage with leads by showcasing the value of the company's products or services. - Establish and maintain professional and meaningful connections on LinkedIn.

3. Email Outreach: - Develop effective email templates and messaging strategies to contact leads. - Send personalized emails to leads, introducing the company's offerings and benefits. - Follow up with email communications to nurture leads and move them through the sales funnel.

4. Lead Qualification: - Gather essential information from leads to determine their level of interest and potential as sales prospects. - Assess and categorize leads based on predefined criteria.

5. Data Management: - Maintain accurate and up-to-date records of all interactions with leads. - Keep track of response rates and lead progress, providing regular reports to the sales team.

Qualifications:

- Strong written and verbal communication skills.

- Proficiency in LinkedIn Sales Navigator and email outreach tools.

- Adept at data entry and record-keeping.

- Adaptable, with a willingness to learn and adapt to changing market conditions.

- Strong communication skills and the ability to build professional relationships.

As a Demand Generation Lead, you will play a critical role in driving revenue growth through strategic demand generation campaigns and initiatives. You will be responsible for executing integrated marketing campaigns, optimizing lead generation efforts, and collaborating with cross-functional teams to achieve business objectives.

Roles and Responsibilities:

• Develop and implement comprehensive demand-generation strategies that align with our business objectives and target audience. Identify target markets, segments, and personas to guide campaign planning and execution.
• Planned, create, and execute integrated marketing campaigns across various channels, including email marketing, digital advertising, content marketing, social media, and events.
• Optimize lead generation efforts through the effective use of marketing automation platforms, lead capture forms, landing pages, and lead nurturing workflows.
• Collaborate with the content team to develop high-quality content assets, such as whitepapers, case studies, blog posts, and videos, that support demand generation efforts.
• Utilize marketing analytics tools to track, analyze, and report on campaign performance, including metrics like conversion rates, ROI, and pipeline generation.
• Work closely with cross-functional teams, including sales, product marketing, design, and PR to align demand generation initiatives with overall marketing and sales strategies.
• Stay informed about market trends, competitor activities, and industry best practices related to demand generation and B2B marketing.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in demand generation, digital marketing, or a related field within the B2B SaaS industry.
• Strong knowledge of demand generation tactics and channels, including email marketing, digital advertising, content marketing, social media, and events.
• Proficiency in marketing automation platforms, such as HubSpot, Marketo, or Pardot, and CRM systems like Salesforce.
• Excellent analytical skills with the ability to interpret data, track key metrics, and make data-driven decisions to optimize campaign performance.
• Exceptional project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Strategic mindset with a focus on driving results, meeting targets, and contributing to revenue growth

Responsibilities

• Research industry-related topics (combining online sources, interviews, and studies)
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed

Requirements and skills

• Proven 2-3 Years of work experience as a Content Writer, Copywriter or similar role
• Finance Domain preferred.
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Ability to meet deadlines

Bachelor or Master in Marketing, English, Journalism or related field

What is expected from you :

● Strong Consultative selling skills including excellent relationship building, networking

and time management skills

● Excellent Conflict Resolution and Negotiation skills

● Strong Team Player

● Excellent in Business communications and email etiquette

● Exposure to LinkedIn and other Job portals

● Ability to generate B2B leads

● Experience in Lead Research and Prospecting

● Experience in cold calling, email campaigns, and using social media to generate leads.

● Knowledge of Recruitment

● Data Maintenance and organization skills

● MBA qualification or Experience in Business development is preferred

What will you be doing?

● Handle end-to-end B2B business Development, right from prospecting to closing

deals

● Acquire new clients through networking, direct contact, or from marketing campaigns

● Establish long-term engagement with clients with multiple products

● Build and nurture client relationships via various channels

● Coordinating with multiple internal stakeholders on a daily basis

● Cross-selling and Upselling to existing clients into other GUVI services

● Develop and implement marketing plans designed to maintain and increase existing

business and capture new opportunities

Who we are:

F22 Labs was started in 2014 by Murtuza and Hari, two childhood friends who always dreamt of starting a business of their own. After working at leading startups initially in their careers, they decided to take the plunge. Over the last 8 years, we’ve been fortunate and blessed to have worked with 250+ entrepreneurs who have trusted us with their dream of building their startups

About Digital Marketing Division

We also have a digital marketing division that offers 360 degrees Digital Marketing Services specializing in helping businesses reach their target audience and achieve their marketing goals through various online channels.

We have the privilege of working with some of the most well-known and high-profile UK fashion brand customers who are at the forefront of the fashion industry, known for their unique designs, premium quality, and innovative approach to fashion.

Our team of experts has experience in a wide range of digital marketing services, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, and content marketing.

Job Description

We are seeking an experienced and highly motivated Klaviyo Email Marketer to join our team. The successful candidate will be responsible for creating and executing email marketing campaigns that drive sales and increase customer engagement for our clients.

What will you work on?

• Develop and implement comprehensive email marketing campaigns using Klaviyo
• Continuously test and optimize campaigns to improve performance and return on investment (ROI)
• Create and manage email marketing calendars and schedule campaigns accordingly
• Monitor and analyze campaign performance and make data-driven decisions to improve results
• Collaborate with the creative team to develop effective email copy and visuals
• Stay up-to-date with the latest Klaviyo features and best practices
• Communicate campaign performance and recommendations to clients

 Do you fit in?

• Minimum of 2 years of experience in email marketing, specifically using Klaviyo
• Proven track record of creating and managing successful email marketing campaigns
• Strong understanding of Klaviyo features and best practices
  Strong analytical skills and ability to make data-driven decisions
• Experience with campaign tracking and conversion optimization
• Strong problem-solving and critical-thinking skills
• Excellent written and verbal communication skills
• Strong time management and project management skills
• Experience in women's fashion industry] is a plus

     What can you expect?

• Flexible work timings
• Medical Insurance- self and immediate family
• Intensive performance-linked incentives
• Optimized Learning Culture
• Approachable and helpful founders, a.k.a leaders to guide your career and much more…

Perks: 

1. State of the Art gadgets
2. Complete Health coverage for you and your family
3. Flexible work timings
4. Remote friendly

Our Hiring process:

1. A Profile Review: Resume, Portfolios, personal websites
2. A Technical task that relates to the work you will be doing
3. A Final round of interview
4. An Offer and onboard you are!

Know more about us @F22Labs:  http://f22labs.com/">Home Page

Despite the pandemic, we have grown reasonably well and plan to multifold into a fully distributed network of highly skilled tech talent looking to expand across countries soon.

Our Sales team has to date, been led by one of the founders, Murtuza Kutub. We are now looking to add another leader to the team who can help us hire, grow, nurture, and retain quality sales talent and continue providing value to our high-value clients (average deal size of $50,000).

We expect to grow to $5 million by the end of FY 22-23.

You can be a part of a company leading the world of tech startups and making quality tech products used by millions of users worldwide.

Profile: Business Development Manager (International Business)

Location: Hybrid Model (Chennai based)

Timing:  Healthy overlap with both US and Indo-Australian timezone.

Job Description:

• Generating new business and interest through account-based marketing programs involving email and calling campaigns
• Play a vital role in pipeline growth through the generation of SQLs and scheduling of the first meeting of prospects with the founders
• Generate new business pipeline through outbound prospecting activities
• Research and evaluate prospects before engagement
• Be the first point of contact for new business prospects and determine the next steps for each prospect moving forward (preparing proposals, responding to RFQs, followups)
• Nurture relationships and continuously engage prospects to develop a long-term relationship
• Use multiple channels of communication effectively to develop engagement with prospects.
• Monitor and attend meetings with prospects while handling the introductions and follow-up with the founder
• Collaborate with the Marketing team on new campaigns
• Maintain accurate data within the CRM reflecting the sales development pipeline to provide visibility to market opportunities in assigned territory.
• Work closely with Marketing, engineering, and Design teams to build a continuous feedback loop to improve the qualification process.
• Develop a complete sales playbook and document all the processes
• Build a team under you, train them, and ensure they hit their targets
  
  

Requirement

• Prior experience of 2-4 years in outbound pipeline generation as a Business Development Representative in the North American and/or EMEA markets.
• Ability to effectively leverage communication channels like cold emails, cold calls, LinkedIn outreach, etc.
• Ability to communicate clearly and effectively in person, through email, and via telephone
• High levels of motivation and self-driven attitude
• Preferably experience working with B2B SaaS companies
• Good understanding of CRM (HubSpot, Fresh sales & others)
• Good understanding of Prospecting and Automation tools
• Strong interpersonal skills, including the ability to effectively interact, negotiate, and close deals with multiple levels of prospects

What can you expect?

• State of the Art gadgets and tools
• Receive a more-than-competitive salary + $$$ incentives
• Complete Health coverage for you and your family
• A flat and transparent culture
• Enjoy a culture with opportunities for growth and learning.

JOB Role : Senior Platform Consultant

Essential Skills :

• Expertise in SFMC Email Marketing Tool
• Good Experience in SQL
• Experience in Data model design
• Expertise in Campaign Orchestration
• Life cycle programs and personalization
• Expertise in Marketing data optimization and List cleansing
• Experience in Data optimization and Hygiene
• Experience in Personalization in campaigns
• Good Business understanding of Digital Marketing
• Excellent communication skills
• Preferably with SFMC Certification (Marketing Cloud Specialist or Email Specialist)

Role Description :

• The person will be required to work on SFMC platform for creating and executing marketing campaigns.
• Ability to work independently and work directly with Marketing teams
• Drive the strategy for the email program to deliver strong engagement and results, through audience segmentation, deliverability, best practices, and data analysis.
• Analyse the effectiveness of Digital Marketing deliverables, measures against objectives and reports results.
• Flawless delivery of daily campaigns, troubleshoot issues that arise and implement solutions to mitigate future problems

• Should have E-publishing and Editorial services domain knowledge
• Should understand the competitive landscape and identify the gaps in the market
• Must be able to identify the right opportunities & qualify leads for the Sales team
• Should be able to handle communication and fresh conversations with prospects
• Should have min. 2 years of experience working on the US, European Markets
• Assist Sales Team in identifying, following up, and qualifying prospects
• Generate reports & dashboards on Marketing influenced pipelines regularly
• Create clear and crisp product presentations and solution demonstrations
• Research & develop prospect lists using LinkedIn, Zoominfo, and Web research
• Participate and actively contribute in Marketing Strategy Meetings
• To work with the sales team in handing over any pre-sales efforts
• Support sales efforts with in-depth product and business knowledge
• Miscellaneous Pre-Sales and Sales related activities

Required Experience / Qualifications

• MBA from a good institute with a go-getter attitude to pursue leads and targets
• A motivated, competitive individual with a strong aptitude for Publishing technology
• 4-6 years of experience in a sales & marketing role
• Knowledge of commonly used CRM Salesforce and Marketing automation tools and dashboards
• Excellent presentation skills, verbal and written communication skills, and interpersonal skills

Experience:

• 1 to 4 years of experience in Digital Marketing

Kinds of Projects Undertaken:

• ePublishing, Editorial Services, eLearning, eBook, Accessibility

• Degree in English.
• Portfolio published articles.
• Experience doing research using multiple sources.
• Familarity with web applications.
• Excellent english written and able to communicate and collaborate effectively.
• Knowledge of Digital Marketing Tactics, including SEO, EMAIL MARKETING.
• MS Office suite experience