Digital Marketing Executive
Different aspects of SEO optimization
- ORM (Online Reputation & Response Management) for the client's account
- live Google Ads projects, keyword research & campaign optimization
- Google my business - handling & optimization
- Hands-on experience in live Social media projects
- preparing daily & weekly client reports Skill
Skill Requirements:
Good command over English both written and verbal
- Good MS Excel skills and exposure to work on Google docs or G-suite
- Focused on delivery - Attention to detail and high on rigor & energy
- Expected to work & contribute individually on modules of a project
- Ability to thrive in a fast-paced environment Basic English literature graduates with an aptitude
for Social Media can also be considered
About Hash Connect Integrated Services Private Limited
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SEO EXECUTIVE
MyYogaTeacher is a US based marketplace for connecting yoga teachers in India with students in the US for 1:1 yoga sessions.The teachers in India earn a good income - sometimes more than top engineers and MBA - whilst providing US based students with personalized yogic and spiritual teaching. MyYogaTeacher is headquartered in the US with technology office Bangalore and is founded by repeat founders and IIT Graduates with a track record of building unicorn-level, successful companies. Check out myyogateacher.com
As a SEO Executive you are responsible for:
- Technical SEO: Implement technical SEO best practices to optimize website structure, performance, and crawlability, ensuring maximum visibility in search engine results pages (SERPs).
- Keyword Research: Conduct thorough keyword research to identify high-value keywords and phrases relevant to our target audience and business objectives.
- Content Optimization: Collaborate with content creators to optimize on-page content for target keywords, user experience, and search engine algorithms.
- Video SEO: Develop and execute strategies to optimize video content for search engines, including YouTube SEO and video metadata optimization.
- AI SEO: Stay updated on the latest trends and advancements in AI-driven SEO techniques, leveraging tools and technologies to improve search visibility and user engagement.
- Backlinking: Develop and execute a comprehensive backlink strategy to build high-quality inbound links from authoritative websites, improving domain authority and search rankings.
- Project Management: Lead and manage SEO projects from conception to execution, ensuring deliverables are completed on time and within budget. Coordinate with cross-functional teams including content, design, and development to implement SEO initiatives effectively.
- Performance Monitoring and Reporting: Monitor website performance, search engine rankings, organic traffic, and other relevant KPIs using analytics tools. Prepare regular reports and insights to track progress and identify opportunities for optimization.
You are qualified if you have:
- A Bachelor’s degree in Marketing, Communications, or related field.
- A Proven experience as an SEO Executive or similar role, with a minimum of 2 years in SEO.
- Are Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
- Have a strong understanding of search engine algorithms and ranking factors.
- Have excellent analytical and problem-solving skills, with the ability to interpret data and trends to make informed decisions.
- Have exceptional project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
- Have strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Have a continuous learning mindset, staying updated on industry trends and best practices in SEO.
Role Description
This is a full-time on-site role for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for the day-to-day tasks of managing and executing social media marketing campaigns, analyzing and reporting web analytics, creating and implementing online marketing strategies, and ensuring effective communication with internal and external stakeholders.
Qualifications
- Digital Marketing and Online Marketing skills
- Social Media Marketing skills
- Web Analytics skills
- Strong experience in PPC management
- Ability to collaborate and communicate with cross-functional teams
- Knowledge of SEO and SEM principles
- Experience with Google Analytics, AdWords, and social media analytics platforms
- Bachelor's degree in Marketing, Communications, or a related field
Digital marketing encompasses various roles and responsibilities, including:
1. Digital Strategist: Developing comprehensive digital marketing strategies aligned with business goals.
2. Content Creation: Crafting engaging content for websites, social media, emails, and other digital channels.
3. SEO Specialist: Optimizing online content to improve search engine rankings and visibility.
4. Social Media Manager: Managing and executing social media campaigns across platforms.
5. Email Marketing Specialist: Creating and executing email campaigns to nurture leads and engage audiences.
6. PPC Specialist: Managing pay-per-click advertising campaigns on platforms like Google Ads.
7. Analytics and Data Analyst: Analyzing digital marketing metrics to measure campaign performance and derive insights.
8. Web Developer/Designer: Ensuring the website is user-friendly, aesthetically pleasing, and optimized for conversions.
9. Digital Advertising Manager: Overseeing online advertising efforts, including display ads and social media ads.
10. CRM Manager: Utilizing customer relationship management tools to optimize customer interactions and retention.
11. Influencer Marketing Coordinator: Collaborating with influencers to promote products or services.
12. Video Marketing Specialist: Creating and optimizing video content for digital platforms.
13. Mobile Marketing Specialist: online sales platforms.
15. Brand Manager: Ensuring consistent brand representation across all digital channels. These roles work together to create a cohesive and effective digital marketing strategy.
To derive long term and relevant insights through data driven Marketing resulting in better decision making. The role is expected to be significantly future focused and forward digital thinking of the organization.
Qualification & Experience :
- At least 7+ years of experience working in in developing and implementing digital marketing strategies
- Strong Experience in building effective Demand Creation initiatives
- Social Media Influencer Marketing - To strengthen our digital presence
- Content Marketing & SEO Data based marketing; Data acquisition and deploying data based marketing campaigns
- Knowledge of DTC / E-Comm Platforms.
Key Deliverables of the role :
1. Identify trends, patterns and concerns emerging from data (internal/ external) and convert them into insights/ hypothesis. Test these hypotheses and present with recommendations for positive business impact.
2.Build Digital Influence: Publish and collaborate with brands to move Digital Quotient across Org globally. (India, SEA, Bangladesh, MENA)
3. Create Digital transformation agenda for India & International - Bangladesh, MBL & MENA
4. Marketing measurement - deep diving and understanding the conversion funnel on DTC
& Ecom to help brands grow & convert better.
5. Digital Infrastructure: Help set up, manage, expand & measure content platform & strategies. Build infrastructure to support Digital Marketing
6. Digital Enablement: Help in creating and driving digital learning quotient in the org. Share knowledge and new trends in digital world, Enable usage of best practices and digital playbooks across Org.
7. Research competition, investigate benchmarks and provide suggestions for improvement
We are looking to hire an SEO Content Specialist who understands search engine optimization and can write both long- and short-form content that's informative, compelling, and relevant to our portfolio companies, and drives maximum traffic to our websites, thereby improving their rankings in search engines.
You must be below 28, graduate from a Tier-1 Engineering College with 2+ years of SEO/SEM content writing experience.
You will ensure that company websites host high-quality, subject-rich, SEO-rich content, and drive complete end-to-end organic content marketing strategy to increase rankings, online visibility, and organic traffic.
Detailed Job Description
- Day-to-day execution of organic SEO campaigns including keyword research, content gap recommendations, strategic optimization of existing content, competitor analysis, and site improvements.
- Regular off-page link-building activities like backlink building from authoritative websites, article submissions, social bookmarking, classified ads, etc.
- Write compelling and high-quality website content - including long blog posts and short page descriptions.
- Work closely with content writers to post optimized blogs and articles online.
- Track progress through analytics tools such as Google Analytics, Google Webmaster Tools, etc.
- Optimize existing content by performing keyword research, editing content for readability and flow, submitting site maps to Google Webmaster Tools, etc.
You are a perfect fit if you have:
- Strong understanding of all SEO standard methodologies, such as user content optimization, meta-data optimization, SEO-friendly site architecture, technical SEO, off-page SEO, and SEO tools like Ahrefs, SEMrush, etc.
- A sense of humour to make content interesting and engaging. It would be an added advantage, though not mandatory.
- Consistent track record in leading SEO content projects (from inception to completion) that drives business growth.
- Exceptional communication skills, both written & verbal.
- Self-motivated and independent, well-organized, able to do hands-on work and analysis with minimum supervision..
We hire candidates for their strengths and superpowers, with a belief that the best team draws its mojo from these unique, yet complementary, individuals.
Job Description:
– Maintaining AdaptNXT’s social media presence across all channels
– Keep track of trends and insights, and optimize campaigns based on the insights
– Brainstorm new and creative growth strategies
– Collaborate with internal teams to create engaging social media posts, landing pages and optimize the user experience
What we are looking for?
– College Students or freshers who want to learn Marketing
– Ability to research on a topic over internet
– Strong Written and Verbal Communication Skills
– Self-Motivated
– Team-Oriented
– Strong Attention to Detail
What’s in it for you?
1. Certificate of internship.
2. Work directly with the founding team.
3. Potential to convert the internship into a full-time employment.
Job role:
As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving, and implementing initiatives to increase brand presence and improve product adoption.
Responsibilities:
- Manage Organic as well as paid channels
- Set targets and build strategies to help achieve them
- Create and test content, blogs, and ads for operational efficiency
- Create and optimize landing pages to increase signups
- Develop and implement campaigns to better lead quality and beat the competition
- Perform data analysis around web traffic and other key metrics
- Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
- Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
- Communicate with team members on campaign developments, timelines, and results
Requirements:
- 4+ years of experience in Digital Marketing or a similar position preferred
- Experience in B2B, eCommerce and SaaS is preferred
- Relevant Bachelor's degree preferred
- Great design sense is a must for this position
- Proven experience building campaign strategies from scratch and executing them
- Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
- Experience working with data
- Experience working with international markets is preferred