Digital Marketer-Performance Marketing Specialist

About us:

GradRight is an Ed-fintech startup focused on global higher education. We are committed to enabling global youth aspirations by helping students find the "right education" at the "right cost." We aim to assist students in discovering their best fit universities and funding plans.

Our flagship product - FundRight is the world’s first student loan bidding platform. GradRight won the HSBC Fintech Innovation Challenge supported by the Ministry of Electronics & IT, Government of India & was among the top 7 global finalists in The PIEoneer awards hosted by The PIE News, UK. Since September 2020, we have received over US$500 million in loan requests and successfully secured over US$75 million in loan approvals for more than 1600 students.

Our recently launched product - SelectRight brings together students and universities on one platform to provide an innovative approach to university selection and student recruitment. The product rests on the three pillars of data-science, transparency, and ethics to match students to their best fit universities and programs. 

GradRight's core team possesses extensive domestic and international experience in the launch and scale-up of premier higher education institutions. We are firm believers in the transformative power of education. The team culture balances hard work with play and thrives on team members fuelling each other’s learning and growth.

GradRight was founded in 2019 by Sasidhar Sista, an alumnus of BITS Pilani, and University of Pennsylvania; and Aman Singh, an alumnus of  the Indian School of Business and Indian Institute of Technology, Delhi. 

Responsibilities:

1. Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
2. Develop and monitor campaign budgets.
3. Prepare accurate reports on our marketing campaign’s overall performance.
4. Identify the latest trends and technologies affecting our industry.
5. Work with your team to brainstorm new and innovative growth strategies.
6. Ensure effective management and allocation of work between the digital marketing associates, copywriter, freelancers and brands team. 

Requirements:

1. 3+ years experience in a digital marketing or advertising position.
2. In-depth knowledge of various social media platforms, best practices, and website analytics.
3. Sound understanding of Marketing tools like WordPress, Unbounce, Zapier, etc. and a decent handle on HTML, CSS, and JavaScript is required.
4. Highly creative with excellent analytical abilities.
5. Outstanding communication and interpersonal skills.
6. Up-to-date on the latest trends and technologies in digital marketing

 

Desired Candidate Profile

What you need to have:

• MBA from Tier-1 colleges (IIMs, XLRI, SPJain, FMS etc)
• Min 7 years of marketing experience. Out of 7 years of Marketing experience, minimum 3 years in handling brand profile
• E-comm, Health Tech, Ed Tech, Fin Tech, FMCG, Telecom background preferred
• Expertise in running ATL / BTL led marketing campaigns
• A go-getter with ownership and commitment
• Strong communication and interpersonal skills
• Ability to work cross-departments to achieve results    

 

 

We are hiring for Sales & Marketing Executive at Gurgaon Location ! Marketing , Digital Marketing Sales !!

Business development can be summarized as the ideas, initiatives, and activities that help make a business better. Target area would be clients looking forward Digital Marketing services. Hence includes,

Designation - Sales & Marketing Executive

Experience Required - 2+ Years

Salary - 25K-30K

Any Graduate

Working Days - 6 days working ( Monday to Saturday)

Working time - 10:00 am to 7:00 pm.

Job Description :

1) Increasing revenues
2) Growth in terms of business expansion,
3) Increasing profitability by building strategic partnerships and making strategic business decisions.
4) Responsible for prospecting, identifying, and developing business with new customers
5) Preparing commercials for prospective clients based on the business offering in consultation with the project manager.
6)- Introduce the new client to the operations team and assist the operations team to work for the new client.
7) Competitor analysis: Should be aware of the work being done by the competition and come up with strategies to acquire those accounts.
8) Providing management with client/market feedback.
9) Ability to identify client needs and deciding deliverables for the same.
10) Should be self driven, target oriented and passionate


- Negotiable & convincing skills.


Required fields :

Full Name -
Email -
Contact Number -
Updated Resume -
Current Annual CTC (in )-
Expected Annual CTC (in )-
Last Company -
How much experience do you have (in years)? -
What is your designation/role in your current organization? -

Key Requirements:

• Prior experience in content marketing, content growth, and SEO
• Working knowledge of search engine optimization practices
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Excellent verbal and written communication skill
• Ability to work within a team and independently
• Familiarization Google analytics
• Experience with website optimization tools
• Strong organizational, time management, and analytical skills

Responsibilities:

• Reviewing and analyzing client sites for areas that can be improved and optimized
• Preparing detailed strategy reports
• Identifying powerful keywords to drive the most valuable traffic
• Running PPC campaigns
• Writing powerful calls-to-action to convert visitors
• Filling websites and other content with effective keywords
• Writing effective SEO content for blogs, websites and social media accounts
• Developing link building strategies>
• Analyzing keywords and SEO techniques used by competitors
• Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
• Compiling and presenting SEO guidelines

digital marketing for retail organization which is a family run business. SEO, EMAIL MARKETING, LINKEDIN, INSTAGRAM, LANDING PAGE. 

Should knowlede in digital marketing. Should know
1. seo
2. sem
3.. adwords
4. facebook ads
5. link building
6. content writing

Job Description Job Summary  Demonstrable experience in marketing together with the potential and attitude required to learn  Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate  Experience in setting up and optimizing Google Adwords campaigns and offline campaigns.  Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets  A sense of aesthetics and a love for great copy and witty communication  Up-to-date with the latest trends and best practices in online marketing and measurement Responsibilities and Duties  Developing strategies and tactics to boost the company’s reputation and drive qualified traffic  Deploying successful marketing campaigns from ideation to execution  Experimenting with various organic and paid acquisition channels  Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door  Deploy successful marketing campaigns and own their implementation from ideation to execution  Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis  Produce valuable and engaging content for our website and blog that attracts and converts our target groups  Build strategic relationships and partner with key industry players, agencies and vendors  Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely  Oversee and approve marketing material, from website banners to hard copy brochures and case studies  Measure and report on the performance of marketing campaigns, gain insight and assess against goals  Analyze consumer behavior and adjust email and advertising campaigns accordingly  Intimate understanding of traditional and emerging marketing channels.  Excellent communication skills  Ability to think creatively and indicatively.  Budget-management skills and proficiency.  Professional judgment and discretion that comes from years of experience in the field Required Experience, Skills and Qualifications MBA (Sales and marketing) is preferred. Positive attitude towards start up culture. Experience in Marketing /Sales background. Team management skills. Job Type: Full-time Salary: ₹300,000.00 to ₹500,000.00 /month

Job Description ShilpaAhuja.com Location: Chennai Date: April 12, 2018 Position: Management Executive About You You are excited to join a fast growing environment, you enjoy learning new things and working hard. You achieving targets and challenging yourself to try new things. You are ambitious and open to others ideas as much as contributing your own to the pool. Skills you know or want to learn: Business communication, Social media marketing, Fashion writing, WordPress, HTML, CSS, Photoshop and graphic design, Google Analytics, SEO, SEM Hootsuite, Photography etc. Goals The goal is to work closely with the magazine’s editor-in-chief to perform delegated responsibilities with a goal of co-ordinating operations and ensuring a smooth workflow in the office. The role is a stepping stone to managerial positions and eventually Chief Operating Officer. Job Responsibilities Content Management Maintaining editorial calendar. Collaborate with content contributors and editors to curate daily content and ensure editorial calendar is being followed. Analyzing Google Analytics and Adwords to propose new trends, content topics and strategies to achieve company’s goals. Curating images of runway collections every season. Creating and scheduling daily multimedia content (text, images, links, slideshows) on various social media channels. Photo editing, creating imagery for website and social sharing. Exploring new channels of communication, new technologies, multimedia such as video, audio, etc. Business Communication and Operations Business communication both with company employees, third-party PR reps and magazine readers keeping in mind our company’s ethos, goals and communication standards. Communicating with prospective employees and setting up training sessions with new employees. Contacting fashion and beauty brands and PR Reps for press releases and updates. Communicating with clients for business development to generate leads. Doing preparations for photo shoots, such as contacting brands and arranging samples. Assisting with day-to-day administrative tasks. Setting up and updating company’s pages on social media, job portals and magazine/blog directories. Creating brand merchandise. Creating blog branding elements as required such as logo, social media graphics, web pages and headers. Keeping the website up-to-date for company’s brand strategy. You will gain working knowledge of Business communication and social media marketing How to effectively manage a new business How to identify new fashion, media and technology trends Web publishing and analysis tools, SEO, SEM This is just the tip of the iceberg. In our team we encourage a flow of ideas and appreciate fresh talent. You can learn from our knowledge and experience as much as you are willing to. Salary Salary will be commensurate with your qualifications, experience, performance and deliverables. A part of salary may be variable to include business development targets. Reporting The office is located in Chennai. Official work hours are Monday to Friday 10am to 6pm. Part-time jobs can be considered. Candidates must have a laptop. How to Apply To be considered, please send in your resumes at [email protected]

We help our clients reach their audience in the best way possible – with a wide range of services right from integrated communication and marketing to PR and candlelit dinners event management. Simply put, we are story tellers – we find a distinctive voice to share your story and transform it into a page-turner. So that you can sit back and do what you do best – run your business.