ABOUT THE COMPANY
Korcomptenz, being a Microsoft Gold Certified Partner, is vested in Microsoft Mission of empowering every client to achieve more. Our “Purpose” is to help our clients to embark and accelerate their Digital Transformation journey. Our Core Principals are anchored on growth mindset, customer-centricity, and a deep commitment to our team.
At Korcomptenz, Marketing is an Art and Science. With a rich pedigree, our branding is evolving as we continuously work on “our key focus” through research, focus groups, and interviews inside and outside the company. Our marketing team is busy in creating meaningful interactions in every conversation we have with our audience, customers and as a company. We have an obligation to creating the right customer experiences and carry our leadership’s mission of what we stand for. This means that we constantly huddle to think on “Why” and “How” of what we do at work everyday. We are continuously having creative and tactical conversations on how to “value add” and continue to upgrade our skills for modern marketing. The destination is important but so is the journey….Join us to experience the journey and let’s get to the destination together !
Why you should join our KOR team?
- Korcomptenz offers a culture that is Holistic, Transformational, Entrepreneurial and Family-like
- We put "People First” – whether it is our clients or our team, we strive to work on and for "What Matters”
- Compelling opportunities to be creative and leverage your critical thinking skills in addition to technology expertise
- State-of-the-art infrastructure, transparency, constant training for all team members
- Flexible locations and work-from-home options based on roles
- Opportunities to work abroad and onsite
Paid Social Specialist ( Excellent in LinkedIn and Google AdWords)
Roles and Responsibilities
- Responsible for Performance Marketing and Lead Generation through PPC Program
- Provide insights into the best strategies and tactics to power up SEO strategy on traffic and keyword ranking
- Plan, execute, manage and optimize branding, new acquisition, and account based campaigns on LinkedIn and Google AdWords.
- Maximize ROI on Ad Spends. Plan and execute landing pages, lead gen forms, ad copy, monitor campaign performance
- Expert on Display, Search, Video, Apps Ad Campaigns and Performance Reporting
- Experience in B2B and Account based marketing for US market is a must have
- Experience and working knowledge with CRM like HubSpot and MSCRM.
- Important to have knowledge of SEO and Marketing Concepts, Technology especially ERP/CRM selling is a BONUS.
- Excellent communication and editorial writing skills and should be able to work independently
Qualifications
- Minimum 6-12 months experience running LinkedIn and Google Ads Campaigns
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Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni of IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About Our Client :
Our client is Google partner in advertising and a premier Insight-driven Marketing platform. As a managed buying solution provider, they work with leading digital-first brands in India and are expanding our footprint globally, particularly focused on fast growing app-first start-ups driving their next level of scale via programmatic media. For many of its clients, programmatic marketing has emerged amongst their top three growth marketing channels alongside Google Ads and Facebook.
Job Role - Manager Digital Media (Client Engagement)
If you are passionate of digital marketing & enjoy working with a leading growth companies and helping them to grow state of art digital media solutions then this is the RIGHT fit role for you.
What You Will Do -
- Develop understanding of the client's business and the digital marketing needs and provide
strategic guidance on the key digital marketing initiatives
- Collaborate with the cross-channel teams to implement and deliver client commitments
- Formulate account strategies and do engaging presentations and run business reviews (weekly, monthly, quarterly) with multiple levels of stakeholders internally and externally. Setting expectations both internally and externally.
- Tracking regular key performance metrics. Proactive risk management on the client accounts
- Up Sell & grow, Cross Sell campaigns with a brand's strategic approach towards performance. 8.Competitor Analysis - Reporting and strategizing steps for the advertisers.
- Collaborate with Sales leaders to develop an optimal lead contact and conversion strategy for the sales team, with alignment on sales contact strategy
Requirements
Qualifications and Experience: -
- Bachelor's or master's degree in a quantitative/marketing discipline with 3+ years of relevant experience
- Proficiency with digital marketing platforms and technologies - Adwords, Facebook, Linkedin & affiliates
- Prior experience in digital marketing execution will be plus
- Excellent communication skills, negotiation skills and presentation skills
- Strong analytical, problem-solving and execution skills
Job Profile: SEO Specialist
Department: Marketing
Location: Goregaon, Mumbai
Overview:
The SEO specialist is responsible for driving organic and overall traffic and improving search engine
visibility for the brand. The role requires deep expertise in search engine optimisation, a data-driven
approach, and the ability to execute a comprehensive SEO strategy across all digital channels.
Key Responsibilities:
Develop and execute a comprehensive SEO strategy that aligns with the brand's marketing and
business objectives
Conduct keyword research and analysis to inform content creation and optimisation efforts
Optimise website structure, content, and metadata to improve search engine visibility and drive
organic traffic
Monitor and analyse search engine rankings, traffic patterns, and conversion data to inform and refine
SEO efforts
Stay up-to-date on industry trends and best practices, and incorporate them into SEO strategies
Collaborate with the Marketing Manager, content writers, and designers to ensure all digital assets
are optimised for search engines
Communicate the value of SEO to internal stakeholders and educate them on best practices
Measure and report on the success of SEO initiatives and use data to inform future optimisation
efforts
Key Performance Indicators (KPIs):
Organic and overall traffic growth
Search engine rankings for target keywords
Bounce rate and time on site metrics
Conversion rate and lead generation metrics
Return on investment (ROI) of SEO initiatives
Search engine visibility and website performance, as measured by tools such as Google Analytics and
Search Console
Qualifications:
Bachelor's or master s degree in Marketing, Communications, Computer Science, or a related field
3+ years of experience in SEO, with a proven track record of success
Deep expertise in search engine optimisation, including keyword research, on-page optimisation, link
building, and analytics
Experience with website architecture and development and the ability to collaborate with developers
and designers to implement SEO recommendations
Strong analytical skills, with the ability to use data to inform and refine SEO strategies
Excellent project management skills, with the ability to manage multiple projects and deadlines
Marketing - Hiring
Strong written and verbal communication skills, with the ability to educate and communicate the
value of SEO to internal stakeholders
Ability to work independently and as part of a team
We are looking for a Performance Marketer to join our team at TheWhitePole. As a Performance Marketer, you will be responsible for developing and implementing paid marketing strategies to drive customer acquisition and revenue growth.
Benefits: Official Travelling along with Attractive Incentives(Performance Based)
Responsibilities
- Develop and execute performance marketing campaigns across various channels, including Google Ads, Facebook Ads, Instagram Ads, and other paid media platforms.
- Conduct keyword research, create ad copy, and develop landing pages
- Analyse campaign performance data and optimize campaigns to achieve KPIs, including ROAS, CPA, and conversion rates.
- Stay up-to-date with emerging digital tools, platforms, and marketing trends
- Use remarketing tools like Web engage, Wigzo, Mooengage, and Clever Tap for effective campaigns
- Manage budgets and bidding strategies to ensure maximum ROI for each campaign.
- Provide stakeholders with insights and recommendations based on data analysis
- Proactively identify and solve digital marketing-related problems and opportunities
- Knowledge of SMS marketing tools like Gupshup
Qualifications
- Bachelor's degree in marketing, business or a related field
- 1+ years of proven performance marketing experience
- Expertise in Google Ads, Facebook Ads, and LinkedIn Ads
- Strong analytical skills for data analysis and campaign optimization
- Excellent communication and organizational skills
- Creative and strategic thinking for innovative campaigns
- Familiarity with HTML/CSS and A/B testing is a plus
Join our dynamic team at TheWhitePole for growth opportunities and a supportive work environment.
About the job
As the AGM - Retention, you will be responsible for developing and implementing our marketing strategy for player retention on the platform. You will consistently execute, learn, and iterate result-oriented marketing campaigns to ensure player retention on the platform and optimum utilization of all resources. Ideate and execute innovative campaigns for player retention on the platform. You will need to strategize and implement various promotional offers and bonus offers to increase deposits and ARPU. Leading a team of marketing specialists, you will work with senior leadership across functions and ensure we achieve industry-leading revenue and budget targets consistently.
Responsibilities
- Develop and implement a cohesive marketing plan for player retention through various platforms.
- Create aggressive monthly and quarterly retention plans and ensure we meet them.
- Ideate and execute innovative campaigns for player retention on the platform. Strategizing and implementing various promotional offers and bonus offers to increase deposits and ARPU.
- Track the effectiveness of ongoing campaigns through regular reporting that includes details of customer behavior, usage, and spend.
- Analyse the customer journey and identify key touchpoints in the customer's interaction to optimize customer activation and retention.
- Prepare regular reports and presentations on marketing metrics.
- Conduct market analysis to identify challenges and opportunities for growth.
- Provide guidance and ideas to organize effective marketing events.
- Conduct thorough competitive analysis to stay informed and ahead of the competition.
Requirements
Qualifications
- Demonstrable experience in a senior role leading customer retention as well as designing and implementing successful marketing campaigns.
- Thorough knowledge of SEM, Facebook and CRM tools like CleverTap, Web-engage, etc.
- Advanced Excel skills, and knowledge of SQL and tableau is preferable.
- Ability to creatively solve business problems through strategic and innovative approaches.
- Ability to work with various teams in a complex environment, ensuring timely delivery of multiple projects.
- Highly analytical with the ability to collate, analyse, and present data and drive clear insights into decisions that improve KPIs.
- Ability to effectively communicate and manage relationships with senior management, company divisions, and partners.
- Ideally, should have gaming or e-commerce industry experience.
About BLITZPOKER
BLITZPOKER is part of one of the largest poker networks in the world with over a million registrations and 100,000 active users.
In India, majority- owned by i3 Interactive Inc. BLIZTPOKER brings together all the fun and class in the world of online poker games in India with its exciting poker tournaments and promotions. It offers varieties of games in poker like Texas Hold’em, Omaha, Open Face Chinese Poker among others for professional and recreational players.
• Sound understanding of the digital marketing ecosystem and trends
• Assist in the development of the overall paid marketing strategy
• Implement digital marketing activities across a broad range of marketing
channels (Search, Display, Social, Email, Programmatic)
• Assist in Marketing Automation & Measurement Tools like MoEngage, CleverTap, Google Tag Manager, Data Studio, Google Analytics
• Managing budgets and campaigns across all digital channels & partners to drive strong return on investment and efficient CAC
• Test, measure, analyze, and optimize the performance of search, social, and content to display across conversion funnels to boost customer engagement and conversions, lower the cost of customer acquisition, and increase customer lifetime value (LTV)
• Set up dashboards and develop models for data presentation to the head of departments and suggest recommendations for business performance
improvement
• Work closely with in-house teams and maintain partner relationships through scheduling regular meetings to go through reports and provide actionable insights
• Conduct research on market trends, brand audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Able to set up conversion, pixel, and event tracking on the website and across various digital platforms
• Coordinate with Social Media & Influencer Marketer in regards to the online adverts.
• Conserve partnerships with partners. Assist with paid media, including liaising with digital advertising agencies
Experience: Minimum 3 Years of relevant
Add-on:
• Basic understanding of SEO, content marketing, and copywriting skill
• Experience in Real Money Gaming
What you will do:
- Defining marketing strategy to support the company’s growth trajectory
- Responsible for developing, executing and delivering the company's digital / online marketing strategy, planning and budget to include online, new media, web and e-commerce to drive the business forwards through key marketing channels
- Designing, implementing and managing online marketing programs focusing on building awareness and customer acquisition
- Leveraging data and analytics to deliver strong marketing efficiencies and creating an advantaged digital marketing effort
- Managing SEO and SEM
- Building and owning the brand while generating positive buzz in and around the platform
- Leveraging a "Test & Control" approach to constantly improve program results and increasing the impact of marketing on revenue and profitability
- Proposing new marketing program ideas and then securing support from stakeholders to fund and execute these programs
- Updating with the new trends and processes on marketing and using the same to push the company’s marketing agenda
- Evaluating the impact of marketing programs in achieving their stated revenue targets
- “Listening” to the trends of the market and directing the market research efforts of the company
- Focussing on increasing life cycle value of customers
- Identifying and automating processes to improve efficiencies
- Working closely with the Technology team on automating marketing initiatives
- Using data and reports to make evidence-based marketing decisions
- Suggesting changes and improvements
- Contributing as a member of the leadership team to the business decisions of the company
- Hiring leading, training and mentoring a team of marketers and ensuring their performance and retention
- Forecasting the demand based on empirical analysis and relaying the info to the manufacturing team to ensure adequate supply
What you must have:
- Masters in marketing or equivalent. Additional Certifications will be a plus
- Experience in the same industry in preferable
- Strong analytical capabilities
- Conversant with digital marketing tools
- Deep understanding of technology
- Thorough knowledge of marketing principles, brand,product and service management
- Deep understanding of changing market dynamics
- Outstanding communication (written and verbal)
We are looking for a digital marketing intern eager to learn the ins and outs of marketing online, from strategy to execution. Interns will work with the digital and field marketing team to learn how marketing works across spaces and assist in the day to day digital marketing activities of INKPROG applications.
Responsibilities include:
- Create SEO strategies, techniques and tactics to improve the website's organic reach on all major search engines.
- Modify website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Learn and execute SEM strategies and Internet marketing methods like pay per click advertising and paid directories.
- Monitor and mitigate website's performance with the help of analytics tools and digital measurement methods.
- Learn and implement social media campaigns (Facebook, Twitter, Instagram, etc.) and digital campaigns using Google AdWords.
- Work with graphics and content team for ads, creative and artwork for PPC campaigns.
- Generate and share content daily that builds meaningful connections.
- Setting up and optimizing company pages within each social media platform
- Continuously improve by capturing and analyzing the appropriate social data/ metrics, insights and best practices, and then acting on the information.
- Analyze Past Content to Improve Posts
- Optimize Visual Content
- Target Website Visitors with Social Ads
- Create a Social Media Channel Plan