Customer Lifecycle Marketing Manager

at The Quartile Company

DP
Posted by Saakshi Bhartiya
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Remote, Bengaluru (Bangalore)
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2 - 5 yrs
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₹8L - ₹15L / yr (ESOP available)
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Full time
Skills
Marketing
Product Marketing
Customer Retention
Customer Acquisition
Growth Hacking
CLM

Key Responsibilities

  • There are two main responsibilities of the role:
    • to increase the overall top line by increasing the application rate(optimizing the funnel) 
    • ensuring more users are retained post the first consumption cycle. 
  • Create and refine effective programs that leverage tenure and customer behaviour data, and include a mix of triggered and targeted campaigns.
  • Identify key, measurable metrics for Customer lifecycle programs with a focus to test and scale rapidly.
  • Create, implement and optimize daily/weekly/monthly campaigns and user journeys (retention and reactivation - both automated and not automated)
  • Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research through surveys and talking directly with customers. 
  • Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)
  • Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots with clear measurable outcomes

About The Quartile Company

Founded
2018
Type
Product
Size
20-100 employees
Stage
Profitable
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A portfolio is a must. A portfolio with case studies is better. Tell us about the work as well as showing it.

 

 

 

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Daniel Cox
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