Content Writer

We’re hiring a marketer to create and promote content about Optmyzr’s products and features to our customers and free trial users. This is a high-visibility role – your work will get in front of thousands of PPC marketers each week. Your goal will be to improve adoption and retention of our products and features by showcasing the value they create.

We’re looking for someone who is self-driven, with excellent written and spoken English, and is comfortable collaborating with several teams. Prior writing experience can include short and long-form content, product/UX microcopy, notifications, social media posts, and emails/newsletters.

What You’ll Be Doing

Some of the responsibilities for this role include:

• Work with the product team and founders to build messaging that highlights Optmyzr’s benefits and value
  
  
• Compile monthly release notes covering all the updates in our products over the past 30 days

• Own the content/collateral for updates and new features including emails, notifications, walkthrough videos, and sell sheets
  
  
• Collaborate on product-adjacent collateral such as case studies
  
  
• Write and publish our monthly customer newsletter

• Plan, produce, and promote our product-related webinars
  
  
• Maintain our help center by writing new articles and updating existing ones

Our Ideal Candidate

• Has 2+ years of experience in a content role – bonus points if you’ve worked in SaaS, B2B, or product marketing
  
  
• Is familiar with customer personas, competitive analysis, and market research techniques
  
  
• Understands core product marketing theory such as product-market fit, go-to-market strategies, communicating benefits, etc.

• Possesses a keen analytical mind, strong collaborative abilities, and is comfortable with sourcing/using data to inform and measure decisions

• Can quickly gain familiarity with new tools and software, including our own product

• Is a self-starter who proactively contributes ideas, owns projects, and meets deadlines

• Is fluent in written and spoken English, and can communicate ideas clearly and concisely

Bonus Round

If you tick any of these boxes, let us know when you submit your application:

• Experience with PPC advertising, including managing paid search campaigns

• Knowledge of HTML and/or CSS

• Host a podcast, run a blog, or other personal creative project

Optmyzr is a fast-growing, profitable B2B SaaS startup. The team is composed of amazing folks with experience at Google, Microsoft, Amazon, and other big names in tech. We are a product-focused team with end-to-end ownership.

The biggest requirements for working with our team: be willing to take ownership of your work and be willing to try out new ideas, always.

We pay market salary, and while you'll work hard, we'll make sure that you have a good work-life balance. We value our employees and don't like micromanaging. Everyone chooses what they will work on and when they will get it done; then they deliver.

Perks

• Be part of a fast-moving yet caring and intelligent team
• Zero micromanagement and freedom to contribute ideas
• No crazy hours; we believe that is not sustainable in the long run
• Flexibility with timings and work location, even in a post-quarantine world
• Health insurance, in-office amenities and great incentives

Optmyzr is an equal opportunity employer.

Location- Gurgaon

Mode of Work- Office

Interview Mode- Online

Experience- 2 to 4 years

Content Writer 

As a Content Creator, you’ll be working with teams across the company to create valuable content to educate our customers and wow our prospects. Your primary role will be to enrich our websites and mobile app with engaging blog posts, guides, and actionable marketing copy. 

Your responsibilities include

• conduct thorough research on industry-related topics 

• generate ideas for new content composition Write engaging content and ensure that it adheres to SEO standards

• proofread the articles before publication 

You should possess excellent writing skills and have an eye for detail. You should develop content that attracts the target audience.

Roles and responsibilities

• Create content pieces that appeal to our audiences, attract customers and boost our brand awareness.
• Produce content marketing campaigns to drive leads and subscribers
• Utilize SEO best practices to generate traffic to our website
• Develop different content types, including email, social media posts, blogs, and white papers on a regular basis.
• Oversee our website, promote our blog and pitch articles to third-party platforms effectively.
• Work together with different departments to create innovative content ideas.
• Prepare well-organized drafts utilizing Content Management Systems (e.g. WordPress, Weebly, Joomla, etc).
• Assure all-around consistency for textual styles, pictures, fonts and tones in the content.
• Research industry-related topics by combining web sources, interviews and studies.

Requirements

• Bachelor’s degree in English, Journalism, Marketing or related field {Master's degree, a plus}
• At least 1 year of work experience as a Content Writer
• Experience with Content Management Systems (e.g. WordPress, Weebly, Joomla, etc) and marketing tools, MS Office or Google Suite
• Excellent understanding of digital marketing strategies including SEO, email marketing and web analytics.
• Outstanding writing and editing skills in English for a B2B as well as B2C audience.
• Ability to handle tight deadlines.
• Excellent interpersonal skills.
• Strong communication skills.
• Ability to work independently.
• Willingness to multitask and take new initiatives
  
  About US
  
  Sunstone Education
  Sunstone is revolutionizing Indian higher education ecosystem. Founded in 2019, company’s vision is to bring accountability in the Indian higher education ecosystem and provide world class education to every individual and create industry ready professionals, aligned with dynamically changing industry needs.
  
  
  Sunstone Education offers both online and offline courses (operating in an asset-light model). Sunstone is disrupting India's higher education space by offering Pay after Placement where fee is charged only after a student gets placed in a well-paying job. Sunstone conducts both long term MBA/PGDM in partnership with various universities across India and short-term online programs in various discipline including Analytics, Digital Marketing, Logistics and Supply Chain, Banking & Financial services, Sales management among others.Sunstone takes complete accountability of a student’s career and delivers industry integrated education leveraging modern technology with a focus on developing job-ready professionals. It has established a 100% placement record to date and has 500+ recruiters hiring from Sunstone.
  
  To know more about us: http://www.sunstone.edu.in/" target="_blank">www.sunstone.edu.in
  
  

• You'll make it happen by creating the copies for the best funnels for Knorish, constantly improving, optimizing the existing content with fanatic attention to marketing.
• Experience in creating mind-boggling content for social advertising channels including YouTube, Facebook, Twitter
• Optimizing PR campaigns when there is a need
• Boundless positivity, zeal for learning, calculated experimentation, and a desire to become a Voice of the platform
• Create SEO optimized blogs for posting
• Preferred to have a deep understanding of SEO, Keyword analysis, SEMRUSH, UBERSUGGEST, AHREFS
• A must knowledge of CMS, blog maintenance, CTAs, and others

• Market+ Salary
• Annual Bonuses

• Create content marketing campaigns to drive leads and subscribers 
• Regularly produce various content types, including email, social media posts, and blogs
• Actively manage and promote our blog, and pitch articles to relevant third-party platforms
• Edit content produced by other members of the team
• Collaborate with other departments to create innovative content ideas
  Create quirky content for Insta, Facebook posts.

Skills-

• Bachelor’s degree in English, Journalism or related field
• Knowledge of digital marketing tactics, including SEO, email marketing, and social media marketing (Preferred)
• Excellent writing skills, as well as the ability to communicate and collaborate effectively
• The ability to consistently meet tight deadlines