Content Writer

 Create engaging content for all social media platforms (SEO/SMM and content optimization),Websites, Landing Pages.
• Definitely a Grammar Nazi.
• Writing unique and compelling content blogs, google ads, FB ads,product descriptions, sales add,brand support material, informative articles, press release, website content, email marketing posts.
• Great research, organizational, and learning skills.
• High comprehension of software like Microsoft Word and Google Docs

In today’s marketing-dependent consumer world, businesses demand innovative brand solutions and our client is engaged in providing brand solutions across businesses. They import renowned global brands & distribute the same. They have a dedicated eCommerce practice to build digital retail footprints for their brands in India. They focus on major categories under FMCG such as F&B, Personal care, etc. and also Home & Fabric Care.

 

Founded in 2003, our client has over 250 Pan-India Distributors and more than 300 SKUs. They deal with 25+ brands and some of the brands are Mogu Mogu, SAN REMO, Simpkins, Moccona, OMINO BIANCO, etc.

 

As a Assistant Manager Content, you will be responsible for creating impactful content across all digital platforms.

What you will do:

• Translating complex communication to Intuitive, engaging and effective form
• Writing marketable content on all digital domains
• Being responsible to audit and edit content
• Regularly producing content as per need and requirement
• Thriving in a fast-paced, dynamic environment and prioritizing and pivoting accordingly to the current work demand
• Generating fresh story concepts, narrative arcs, and creative themes
• Creating content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of digital platforms
• Working closely with brands globally
• Actively engaging in social media to promote our brands & content

 

Desired Candidate Profile

What you need to have:

• Ability to think beyond operational hurdles
• Ability to manage simultaneous projects and meet deadlines with agreed timelines & parameters
• Prior experience working in an early-stage start-up
• Proficiency in MS Excel and/or Google spreadsheets    

Job description

The ideal candidate possesses a passion for writing and an innovative ability to create successful marketing campaigns and aid in creating company growth.

As a Creative Writer, you will be responsible for creating both long and short-form content. Your content needs to be clear and concise for advertisements and websites while maintaining brand consistency. We are looking for someone who has a keen eye for detail and can thrive under pressure. As our content presence is significant for the business to succeed, your position will play a massive role in driving our business' growth and success.

Skills: Content Development, Content Writing, Basic SEO

Writing Industry: Technology, Software Products

Qualification: Any Graduate

Requirements:-

• Impeccable Communication Skills.
• Good command of the English language.
• Exceptional verbal, and written communication skills.
• Good eye for details.
• Experience in developing content for websites.
• Experience in developing content for content marketing activities.
• Strong writing skills, understanding of content.

Roles & Responsibilities:-

• Must be able to deliver content on time
• Coordinate with teams and get the assigned task done
• Should be able to handle tasks independently.

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About FirstPrinciples

FirstPrinciples is premier B2B SaaS Growth Advisory firm working with top clients from around the world. Our team focuses on SEO & Content that truly drives meaningful and long-term results for our clients. We are highly selective in the clients we work with and also the team that we have built here at FirstPrinciples.

Here is a case study of a client where we updated increased organic SEO by 350% https://firstprinciples.io/resources/keyword-strategy-boosted-organic-traffic/" target="_blank">https://firstprinciples.io/resources/keyword-strategy-boosted-organic-traffic/. You can find more resources here: https://firstprinciples.io/saas-resources/" target="_blank">https://firstprinciples.io/saas-resources/.

Who Are We Looking For
Our growing company needs an experienced and ambitious content writer with at least 6 years of experience to oversee the development, execution, and delivery of digital content across all our channels. The ideal candidate should know how to apply data analytics to personalize and optimize content. The Content team leader will manage an expanding team of Content team members, interact with different-level team members and build new opportunities across our client engagements. The Content lead will be a solid leader, a clear communicator, and possess great analytical skills.

You will be responsible for:

• Producing high-quality documentation. The audience is U.S based so the style of writing should be audience-specific.
• Provide QA and copy editing for content produced by writers.
• Help the team to create high-quality web pages.
• Act as the Content Manager and implement the Content Calendar / Content strategy.
• Liaise with content writers to ensure brand consistency.
• Speak with the Digital Marketing Manager regularly and inform of any issues.
• Proactively assess possible problem areas.
• Improve imagery and content creation processes to increase accuracy and reduce the time taken.
• Assess employee’s competencies and ensure that employees are adequately trained. Plan and assign work based on competencies. Train team using resources provided.
• Coach the team daily, so that business objectives are met consistently. Plan, manage and adjust staff levels to meet requirements.
• Assist with the recruitment process when / if required.

This is a great next step for your career, if you have:

• Excellent written and verbal skills in English with atleast 6 years of experience as a Content Writer across various industries. Previous agency experience will be an added advantage.
• Previous experience in copywriting will be a strong plus.
• Prior experience using SEO best practices to create content.
• Experience in formulating the content strategy and content calendar along with experience of working and managing offshore parties
• Previous experience in recruitment and team building (desirable)
• Good IT systems knowledge and technical confidence.
• MS Excel competence for the creation of staff tracking reports along with strong analytical and problem-solving skills.
• Strong people and performance management skills with a mindset which is open to change, unlearning & relearning, if needed.
• A collaborative approach to working with others.
• The ability to lead and motivate a team of people to succeed by utilizing appropriate interpersonal styles (including leading by example, setting expectations

• Create content marketing campaigns to drive leads and subscribers 
• Regularly produce various content types, including email, social media posts, and blogs
• Actively manage and promote our blog, and pitch articles to relevant third-party platforms
• Edit content produced by other members of the team
• Collaborate with other departments to create innovative content ideas
  Create quirky content for Insta, Facebook posts.

Skills-

• Bachelor’s degree in English, Journalism or related field
• Knowledge of digital marketing tactics, including SEO, email marketing, and social media marketing (Preferred)
• Excellent writing skills, as well as the ability to communicate and collaborate effectively
• The ability to consistently meet tight deadlines

 

Come and join our team if you are serious and passionate about building a career in Digital Marketing industry!!

Our client is a digital marketing consultancy, services and training company. As digital marketing partners, they help businesses leverage the online space, through effective and profitable online marketing strategies, through various internet marketing techniques. Their team includes professionals who are experts of this field and have experience of carrying out successful campaigns for SMB and MNCs across North America, Europe, Asia Pacific and India. They focus on providing quality training and high impact consultancy on Digital Marketing.

The company co-founded by two Ex-Googlers, has currently launched India's first digital marketing simulation tool, allowing students and professionals to get hands-on experience in all major global search platforms like Google, Bing, Yahoo etc. by playing with virtual money and learning the real time optimization for higher conversion rate and better ROI.

As a Media coordinator, you would be responsible for increasing the digital reach of the client and ensuring consistency of information across all media channels.

What you will do:

• Responsible for building a coordination channel with the media network in the assigned constituencies of the client
• Responsible for Planning, implementing, and monitoring the Social Media strategy to increase campaign awareness.
• Responsible for Setting up and optimizing campaign pages on various social media platforms
• Responsible for Managing and running digital media properties in the constituencies

 

What you need to have:

 

If you believe you can do marketing miracles, then this is for you. Responsibilities: - Planning and executing digital marketing initiatives which includes email marketing, SEO, SMO, SEM, content marketing, influencer marketing, affiliate marketing - Building and managing digital marketing team and leading the community building exercise - Developing social media strategies, innovative and creative ideas and solutions that deliver measurable results - Deliver regular feedback, analysis and reporting to demonstrate how social media initiatives are adding value - Monitor relevant trends and competitor behaviour and derive useful insights Identity social media tools that can benefit the company and implement where appropriate Must haves: - Sincere love for travel - Excellent content development skills - Excellent leadership skills and ability to handle a team - Experience in digital and social media marketing - Imagination and the ability to effectively express it About ToRoots: ToRoots is an early stage angel funded startup. We are a team of people who believe in experiential learning. If you are looking for something where you can implement your learning and learn while experimenting, ToRoots is a place to be. You will be among the people who will set a company culture, and we intend to (and will) be listed among the best places to work in the world. If you think that you can make reach out to the relevant audience in least possible resources, then write to us. PS. We will be noticing how you market yourself :) PPS. You need to have the mindset of working with a early stage start-up and the risks and rewards associated with it. PPPS. Apart from monetary compensation, there is ESOPS plans also in place.

Job Title - Content Marketing Manager Experience 3 – 5 years Should be responsible for: • Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers). • Optimize our marketing automation and lead nurturing processes through email, content, and social channels. • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers. • Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant. • Create shareable content appropriate for specific networks to spread both our brand and our content. • Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences. • Drive consistent, relevant traffic and leads from our social network presence. • Explore new ways to engage and identify new social networks to reach our target buyers. • Track, measure, and analyze all initiatives to report on social media ROI. • Create 1–2 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, templates, etc.). • Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers. • Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests. • Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience. • Convince others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day. • Grow our email list organically, not through bought or rented lists. • Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends. • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.). • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers. • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email. • Creating content customers actually need and want. • Sharing content on the channels used by consumers. • Measuring the results of content marketing campaigns. Your typical duties depend on your role within a team but may include: • Coming up with ideas and creating useful content for clients which also attracts customers. • Developing a campaign that drives traffic, improves customer engagement, leads and sales. • Ensuring all content is on-brand and consistent in terms of style, tone of voice and quality. • Helping to create a marketing strategy which supports and extends marketing initiatives. • Making sure the campaign meets the objectives of the client while remaining within budget. Primarily responsible for Inbound Marketing & Lead Generation. Email Marketing – Product Lifecycle & Customer Success Emailers • Lead Nurturing • Content Marketing – Blog & Landing Pages • Website Content • Social Media • Build Thought Leadership and drive traffic from Quora • Explore Strategic Partnerships • Craft Investor Pitch Decks & Explore Potential Funding Opportunities • Customer Success Stories • Cross Platform Marketing • Events