Content Writer

Job Description: Social Media Specialist

We are looking for an experienced and creative Social Media Specialist to join our team. As a Social Media Specialist, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with the Marketing and Sales departments.

• Develop, implement and manage our & clients’ social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Use social media marketing tools 
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Provide constructive feedback

Key Qualifications :

- Bachelor/Masters.

- Experience of 1-2.years

- Willing to learn

- Knowledge of Google Adwords, Facebook Ads Manager & Google Analytics is a must.

JD For Website CMS SME: Location Mumbai Sanpada – Upto 20 LPA

Job Requirements:

Bachelor’s degree in Digital Marketing, Computer Science, or a relevant field

3+ years of experience in a content management position

Advanced knowledge of Oracle CMS

Advanced knowledge of SEO

Strong communication and project management skills

Responsibilities:

Manage our website Oracle CMS

Optimize on the CMS Design and Architecture

Upload content on our website

Optimize existing content to meet the latest trends in SEO

Ensure content publishing is on schedule

Add trackers to all web pages

Suggest improvements to content publishing and strategy in general

Organize, write, and revise content

Get content approved within your department

Update and edit Web pages in the Content Management System (CMS)

Be trained and updated on the current technologies on CMS system

Act as a liaison between your department and WTS

Determine other access to the CMS within your department

Work with WTS staff on issues requiring further support

Communicate any maintenance, changes, or downtime to department

Evaluate, track, and report analytics for our site

Attend CMS User Group Meetings

Do Your Thng is a creator-first tech platform gunning to democratise influence and help creators build the strongest online communities. We’re looking for enthusiastic and dynamic professionals with the urge to take responsibility & ownership and drive the task to completion.

• Participate in the influencer outreach for DYT – On-board top influencers from YouTube, Instagram, Celebrities and KOL, etc. for brand campaigns on the DYT Platform
• Be on top of the latest influencer/ social media trends
• Technology friendly in order to get maximum output from the DYT App for running campaigns and onboarding processes
• Facilitate seamless operations, challenge existing ways of problem-solving and ensure identification and remediation of real root causes
• Develop strong working relationships with other divisions such as Client Success, Support, Finance, Operations, etc.

Tartan is a payroll connectivity API company enabling consent-driven employment and income verification in real-time 🎯

If you have ever applied for a home loan, car loan, or credit card, during the process, you were asked to share proof of your income through payslips or IT return, or a bank statement to assess your income. You probably had to manually find the necessary documents and upload them to a platform, or send them via e-mail. In some cases, you might even have needed to submit a request to your HR department for help.

Tartan helps precisely here – by offering a digitally embedded income verification solution to securely transmit your income data including the payslips without a pause in your application process. ✨

Our technology allows businesses to access payroll data directly from the payroll systems to streamline income and employment verification, improve underwriting models, and help employees and independent freelancers avail custom benefits through their employers.🔥

We are looking for a Head of content who is also a strategist with experience in the B2B SaaS space to lead content planning, creation, curation, and research. The role includes generating content for the website, mobile app, social media, paid campaigns, and organic search. It involves ideating concepts and campaigns. The mandate is to create an innovative content strategy that educates, empowers, and inspires our consumers. We see the role as being equal parts story-telling and community building - the ideal candidate will have exceptional communication, organizational, and collaborative skills.

What will you do?

• Content Strategy and Management 
  • Design content marketing strategies and initiatives to achieve business targets, including traffic, engagement, acquisition, and customer retention 
  • Manage digital content hubs and channels, including email, newsletters, and social media channels 
  • Collaborate across departments to deliver an effective content marketing strategy and editorial plan 
  • Develop editorial calendar, delegate tasks, and ensure deadlines are met
  • Have a brand publisher mindset, to create the content our audience is looking for and optimize the path to conversion 
  • Understand the basic best practices of the main social media channels, which content and approaches work on each, and why
• Content Production / SEO Know-How 
  • Have a working understanding of SEO, content categorization, content development, distribution, and measurement 
  • Collaborate with design and writing teams to produce high-quality content
  • Be the brand guardian and ensure the content created is consistent with our brand voice, style, and tone
• Measurement and Optimisation 
  • Monitor and analyze web traffic and social media metrics 
  • Support and manage ad hoc key projects and/or marketing initiatives 
  • Measure, optimize, improve and repurpose content on a regular and ongoing basis 
  • Support in requests related to data crunching and analysis.

We would love to hear from you if :

• You have 5-7 years of experience in content marketing with at least 2-3 years leading content for hyper-growth startups/businesses.
• Prior experience in heading content marketing channels in the B2B/ SaaS setup in the international markets (preferably for Small & Mid-size businesses)
• A background in brand and/or content strategy, whether at an agency or in-house.
• Genuine excitement about the opportunity for brands to be the world’s foremost storytellers.
• Strong writing skills for both creative and business communication purposes.
• An ability to present to “sell through” our ideas and approaches.
• Working knowledge of key distribution and measurement platforms such as CRM, email automation, analytics, social, and search.
• You can lead but, more importantly, execute. You get your hands dirty and are actively involved in actual execution, NOT just strategies & management.
• You know content-linked SEO inside-out.
• You’re a visionary - you align with the company’s long-term vision and can zoom out to see the big picture equally well as you can zoom in to executing specifics.
• You can categorize content initiatives into objective-driven buckets -branding, acquisition, growth, etc.
• Tools like these are not new to you - SEMRush/Ahrefs, SendInBlue/MailChimp, Buffer/Hootsuite, Google Analytics/Datastudio, Campaign URL builder, etc

Why should you work with us?

• We are growing exponentially Going from an on-paper idea to revenues in less than 12 weeks - have big plans for 2022 and are super excited to build a top-tier product in India, for the world
• Crazy ambitious mission: Have a founder mindset and lots of room to experiment, integrate and expand further. Have a figure-it-out mentality.
• Transparent, flexible benefits: We have a robust benefits framework; we evaluate candidates based on performance every six months and put our best foot forward on appraisals, with some flexibility between cash/crypto mutual fund/stock options. Read more. Read in detail about our flexible benefits in the next section.👇
• So much transparency: We try hard to do it in the right way. We strongly believe that we can be much more open and move faster when we have nothing to hide.

Flexible Benefits

• Salary 💸 We offer competitive salaries with performance-based bonuses and raises at will. We believe that a raise doesn’t need to be tied to an annual review.
• Stock Options 📈 We believe that all employees deserve to own a part of Tartan. Everyone should be rewarded for a successful company outcome.
• Health Insurance 💪 We believe you and your family deserve robust health coverage because we care about them too. A health policy of 5 lakhs is provided and other benefits to you and your family.
• Brand new MacBook 💻 You get a MacBook you can use for work.
• Unlimited Sick Leaves ❤ Times are tough, and we are all in this together. Sick leaves are not meant just for yourself but also to take care of your loved ones when they need you the most.
• Passion Fund 🏀 Invest in yourself or your passion project. Take a course, do gardening or start a newsletter. At Tartan, we want to invest in your professional growth and personal.
• Wind Down 🎥 Whether it’s Netflix, Prime, Hotstar with the family, or cozying up with an audio book, we provide a monthly stipend to spend on the streaming, entertainment, or news sources of your choice.**

Sound like something you’d like to be a part of? We’d love to hear from you!

Are you passionate about content and social media? Would you like to put your creativity and knowledge into practice? Are you someone who can interview random people on the street and make it entertaining? Are you the one who is skilled at shooting, editing and making videos? Are you  a real digital addict that is available part time for a duration of 6 months? Are you currently in your bachelor's degree studying business or communications? 

Then our Social Media Specialist position might be just for you! We are looking for a hungry intern with a strong interest in digital and who is ready to give 110% in a fast-paced cross-functional work environment (remote). You are flexible, curious, entrepreneurial and do not shy away from responsibilities.

A few words about us: 

India's first disruptive EdFinTech start-up for pre-teenagers- Good Good Piggy is an online piggy bank and behavioral rewards platform...doubling up as an investment channel to build financially responsible children! 

What Would You Do During Your Internship

• Create engaging reels and tiktok (and/or outsource this effectively)for our social media platforms
• Help manage the day-to-day handling of all social media channels including LinkedIn, Facebook, Twitter, Instagram, and TikTok, adapting content to suit different channels
• Manage and facilitate social media communities by responding to social media posts and direct messages
• Research and evaluate the latest trends and techniques in order to recommend improvements to increase performance of our social media platforms.
• Creating entertaining, interesting and fun reels to help increase the reach, impressions and followers of our digital audience(s). 
• Writing and creating (video) content in English and Hindi.

What Do You Need To Succeed

• You live and breathe social media
• You are a fluent English speaker and possess outstanding copywriting skills
• You have an eye for video editing and shooting, and can design visuals for social media posts (Canva)
• You take initiative and are consistently proactive
• You have a creative mind, and you are a good organizer.
• You are highly organized and detailed-oriented
• You are a team player and able to work independently.
• You are a positive person, eager to learn and grow
• It’s a big plus if you’ve already had some hands-on experience running Social Media channels for another organization
• You are available 10 hours a week, and can respond to the deliverables assigned to you proactively 
• You are interested in working in an internationally oriented environment

What Would You Get

• Access to India’s fastest-growing Fin-tech network
• Lots of room for personal and professional development
• A tall stipend of Rs. 4500/ pm
• An international team and lots of banter! 
• Experience, and an opportunity to grow within and outside our company

Responsibilities

• Own the messaging, style and tone of voice for TraceX
• Own the content strategy and calendar for different forms of content published by TraceX across its channels
• Custodian of the TraceX content guidelines and playbook, to be followed by employees across the organization when creating content for public consumption
• Develop editorial guidelines including for style and tone, creating enablement and training resources for stakeholders
• Work with a cross-departmental team, maintain the master content calendar for all web platforms including social media, website, and blogs
• Identify key segment pain points & communicate product value proposition across various channels
• Develop product messaging that differentiates new products and services from others in the market
• Communicate and develop content that show the value of new products and services for prospects and customers across different buying stages
• Own + Support in creating product content such as case studies, videos, website content, and blog posts
• Editorial responsibilities - Ensure stringent quality control for all external content being published on TraceX’s channels – social media, email newsletters, Press Releases, External articles etc.

• Collaborating with stakeholders such as freelance writers, editors, social media and brand marketers, and SEO specialists to create and refresh content to capture crucial SERP real estate
  
  

  Qualifications:

  • 5+ years experience in B2B SaaS or relevant fields
  • Tools Expertise: Experience on tools like WordPress, AHREF, Google Analytics, SEMRush, Ubersuggest, or their equivalent
  • Mastery of spoken & written word with excellent communication skills
  • Strong SEO knowledge and experience of search engine optimization practices, including ON Page and OFF Page Optimization
  • Sound judgment and decision-making ability in complex, ambiguous situations
  • Efficient project management and stakeholder management skills to scale content marketing programs

Content Marketing Manager – Job Description

About DataWeave

Powered by AI, DataWeave provides Competitive Intelligence as a Service to retailers and consumer brands by aggregating and analyzing data from the Web at massive scale.

While retailers use DataWeave’s Retail Intelligence product to make smarter pricing, assortment, and promotion decisions to drive profitable growth, consumer brands use DataWeave’s Brand Analytics product to govern their online brand presence, optimize their Share of Voice, and drive improved e-commerce shelf velocity.

DataWeave’s Counterfeit Products Detection Solution was awarded as one of the “Best 50 Innovative Applications of Artificial Intelligence” by NASSCOM in 2018. Also, our competitive intelligence platform won the NASSCOM Emerge 50 Award in 2016.

Some of the world’s largest and most popular retailers and brands have consistently trusted DataWeave, including the likes of Overstock, Metro Cash & Carry, OfferUp, Adidas, Dorel, and Netgear.

Marketing @DataWeave

The marketing team at DataWeave wakes up to take unique challenges head on in an industry ecosystem that’s only now beginning to consolidate and mature globally. This affords marketeers the opportunity to mould the story of a rapidly growing company like DataWeave as well as the space it operates in.

We serve markets around the world, including Unites States, Europe, India, the Middle East, and South East Asia. We target a variety of industry verticals, including retail, e-commerce, consumer brand manufacturing, and investment firms. As a result, marketing at DataWeave is a rich learning experience and a crash course in engaging multiple audiences across the breadth and depth of organization levels using relevant content across diverse communication channels.    

Join the team today!

Job Summary

At DataWeave, we are seeking to hire an experienced content marketing manager who can develop and disseminate engaging and high-quality content across diverse media that speaks to a variety of personas in the retail and consumer brand industries. The selected candidate will work with the marketing team and liaise closely with several internal stakeholders at DataWeave to conceptualize and execute on marketing-oriented content on an ongoing basis. 

Responsibilities:

• Devise the content marketing plan for DataWeave and own the entire content value chain – the roadmap, ideation, writing, and dissemination. Define the success metrics.
• Write consistently on a wide variety of topics relevant to retailers and consumer brands that are looking to compete profitably in the online world. Generate content for a variety of platforms, such as blogs, website, articles, press releases, case studies, industry reports, guides, white papers, videos, and other emerging formats. Collaborate with internal stakeholders to source information on a consistent basis.
• Create persona-oriented content for marketing collaterals, brochures, presentations, scripts, at-a-glance docs, etc. that can be used by internal sales teams to have more engaged conversations with prospects.
• Understand and translate the benefits of DataWeave’s product suite, which includes proprietary AI/ML, deep learning, and data science technologies, to a business-focused audience.
• Utilize internal domain expertise and perform secondary research to gather useful information and create content that is innovative and original.
• Brainstorm and collaborate with the product, marketing, and data science teams for new ideas and concepts.
• Conduct rigorous quality checks on every piece of content produced.
• Ensure all-around consistency in the style, fonts, and images used, as well as the overall tone of the content.

Requirements:

• 4-8 years’ proven experience as a content writer, media expert, technology journalist, research analyst, or writing for an agency, especially for a B2B audience.
• Exceptional verbal and written communication skills with the ability to produce diverse types of content around the same subject matter, based on the communication medium.
• Any experience writing in the areas of retail, e-commerce, data analytics, or artificial intelligence would be an advantage.
• Bachelor’s degree or higher in journalism, media communications, engineering, or equivalent fields
• Creative thinker with the ability to transform technical and digital information and processes into compelling stories.
• Comfortable working under aggressive timelines. Ability to multitask, prioritize, and manage time efficiently.
• Self-motivated and self-directed in a fast-paced work environment
• Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and Google Docs
• Content Portfolio will be required