Content Strategist / Content Marketing Manager
💼 Experience: 4+ Years (Mutual Fund / Investment industry experience is a must)
✨ About the Role
Are you passionate about creating content that inspires trust, drives action, and builds investor confidence?
We’re looking for a Content Strategist / Content Marketing Manager who can turn financial insights into engaging stories — helping investors make smarter decisions and strengthening our brand presence across platforms.
🎯 What You’ll Do
1️⃣ Content Strategy & Planning
- Develop and execute a powerful content strategy aligned with brand and business goals.
- Research audience needs, behavior, and trends in the investment landscape to uncover fresh content opportunities.
- Build and manage content calendars ensuring consistency and timely delivery.
- Collaborate across teams to align messaging and brand storytelling.
2️⃣ Content Creation & Campaigns
- Conceptualize and lead campaigns around brand initiatives, product launches, and investor education.
- Craft or oversee creation of compelling content — blogs, articles, videos, infographics, social media posts, and more.
- Work with internal teams, freelancers, and agencies to deliver quality content on schedule.
- Maintain consistency in brand voice, tone, and compliance with financial communication standards.
- Manage and mentor the content team (writers, designers) and coordinate resourcing with external partners to meet content velocity targets (e.g., target number of high-quality assets per month).
- Oversee content production budgets and timelines, ensuring campaigns are delivered within scope and cost expectations.
3️⃣ Content Distribution & Performance
- Strategize content distribution across channels — social media, email, web, and strategic partnerships — to maximize reach and engagement.
- Track and analyze key performance metrics like traffic, engagement, and conversions.
- Continuously optimize based on insights and emerging content formats.
- Prepare dashboards and weekly/monthly performance reviews; present insights and actionable recommendations to stakeholders and senior leadership.
- Work closely with analytics and growth teams to run experiments (A/B testing, audience segmentation) and measure campaign ROI and attribution to business outcomes.
🧠 What You Bring
- 4+ years of experience in content marketing / strategy, preferably in Mutual Funds, Investments, or Financial Services.
- Strong understanding of financial communication and investor behaviour.
- A proven ability to translate complex financial concepts into simple, engaging narratives.
- Expertise in content planning, SEO best practices, and digital content distribution.
🚀 Why Join Us?
- Be part of a growing brand redefining financial communication.
- Work in a creative, collaborative environment where ideas matter.
- Drive impact in an industry that empowers investors across India.
- Competitive compensation and opportunities for professional growth.
📝 Ready to Create Impactful Financial Content?
If you live and breathe content strategy — and believe in the power of storytelling in finance — we’d love to meet you!
📩 Apply now and let’s shape the future of investor engagement together.
Shubham Vishwakarma
Full Stack Developer - Averlon
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