Content Marketing Manager

If you are the kind of person who wants to build content & communication layer around SaaS products that impact millions of users, has a passion for making wordplay work for you and wants to own the content layer in an early stage company, this is the place for you. If you make the cut, we guarantee that you will be given complete autonomy and the right team to hit your metrics.

Responsibilities

• Strategise, develop, and implement content initiatives to educate and grow our beauty professional community.
• Collaborating with team leaders to develop and implement a customer-centric and appealing content strategy.
• To work with the growth team and learn how to increase an audience in a sustainable way.
• Keeping an eye on changing beauty industry trends to ensure that content is topical and relevant.
• Work with our product and technical teams to raise awareness of and adoption of new  product features.
• Control all aspects of campaign optimization, troubleshooting, and reporting, with a focus on scalability and efficiency.
• Use analytics to show the clear impact of all efforts.
• By combining internal and external learnings, create and record best practises and playbooks.

Skills/Experiences:

• 1-2 years of experience in building and engaging a community for a tech startup or business
• Experience in playing an influencer role on social media would be highly preferred
• Demonstrated track record of delivering high-impact solutions in collaborative teams, particularly with designers
• Proven track record of creating high impact outcomes
• Self-starter, comfortable operating in a fast-paced, ever-changing environment.
• Experience in problem solving and tackling problems with a creative mindset.

Job Description:

We seek a forward-thinking writer to deliver amazing content and collaborate with our internal team. We’re looking for someone with a proven ability to communicate complex concepts in ways that are relatable and exciting for the audience. You would be a great fit if the following resonate with you.

• You have at least 4 years of professional content development experience in a competitive environment.
• You’re passionate about the power of content and immerse yourself in writing for hours on end.
• You are able to bring unique and reflective insights to your content that is not on Google.
• With a strong understanding of SEO, you’re able to deliver high-quality content that search engine algorithms crave for.
• You look forward to dabbling in multiple forms of content such as case studies, white papers, tech writing, etc.
• Your narrative has a strong affinity towards a value-selling approach and drives the content through approvals and publication.
• You’re a maestro in crafting great-sounding business content layered with technical jargon and SEO directives.
• You love to collaborate with Ops and Sales teams and are relentless in pursuit of a story to support a competitive business strategy.

Optional Skills (Good to have):

Keyword analysis, content strategy.

We are looking for a creative storyteller aka Content writer who is digital savvy and has a good hold on brand content strategy and initiatives. The successful candidate will be responsible for building brand content across all internal as well as external platforms. Most importantly, this individual should have a high sense of ownership, who can conceptualize and strategize our visual and written content endeavours.

Role & Responsibilities:

Work closely with business and product managers to understand content strategy objectives and deliverables.

Strong project manager with the ability to engage productively and successfully with key stakeholders from creative, media, marketing, product, and research teams.

Look after short form of content such as push notifications, SMS, emails & social media; as well as SEO driven long form of organic and paid content.

Understand impact of content on overall customer engagement and prioritize tasks accordingly.

Establish guidelines and best practices across teams on content generation.

Qualifications & Skills:

Demonstrated ability to manage multiple projects - prioritization, planning and task delegation.

Have experience in both long form and short form of content.

Excellent written and verbal communication skills

Good organisational and time-management/team building skills

Bachelors/ Masters in Design, Marketing, Communications, Journalism or relevant field.

• You'll make it happen by creating the copies for the best funnels for Knorish, constantly improving, optimizing the existing content with fanatic attention to marketing.
• Experience in creating mind-boggling content for social advertising channels including YouTube, Facebook, Twitter
• Optimizing PR campaigns when there is a need
• Boundless positivity, zeal for learning, calculated experimentation, and a desire to become a Voice of the platform
• Create SEO optimized blogs for posting
• Preferred to have a deep understanding of SEO, Keyword analysis, SEMRUSH, UBERSUGGEST, AHREFS
• A must knowledge of CMS, blog maintenance, CTAs, and others

• Market+ Salary
• Annual Bonuses

We are looking for a Content Writer to join our editorial team and enrich our websites with new blog posts, guides and marketing.

Content Writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. If you’re familiar with producing online content and have an eye for detail, we’d like to meet you. Feel free to share samples of your work or portfolio of your published articles, along with your application.

Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness

Digital Editor Job description

We are looking for a creative and passionate Digital Editor to research, plan, develop and implement web contents, Whitepapers, Technology Blogs & Trending News. As a Digital Editor your main goal will be to produce creative, proof read, web contents, Tech Blogs & news that attract an audience.

Digital Editor Roles and Responsibilities:

• Create, produce and manage high-quality content 
• Proofread and edit material. Proofreading our deliverables to ensure they are grammatically perfect and stylistically interesting.
• Supervise layout of images, graphics, videos and other artwork.
• Manage and upload day-to-day contents. Regularly check and track contents reach.
• Work in a multidisciplinary team with professionals such as web designers, marketing team to improve content strategy.
• Mange development improvements to the new website; keep abreast and advise of developments in the digital arena; identify new digital opportunities
• Research, create and upload SEO-friendly content pieces such as Technology blog posts, Trending News, case studies, and other content for our websites.
• Offer your expertise on email marketing best practice to maximize the impact of these emails.
• Liaise with staff and others members to encourage them to write relevant and interesting content for the website; foster relationships with the latter to involve them in any community forum aspect of the new website.
• Ensure that all activity is measured, analyzed and reviewed with leanings taken forward. Accountable for disseminating monthly analytical reports. Regularly report on digital campaigns and contribute, where possible, with recommendations based on performance.
• Ability to review content as an educator or coach, and intuitively understand what the target audiences need to know, plus the delivery methods best suited to how they want to/are able to consume information
• Good knowledge of Influence marketing. Have to manage & co-ordinate with influencers.
• Use Social Media for better presence
• Adhere to copyright and privacy standards and company policies.
• Determine and track important KPIs
• Track and analyze website’s traffic 
• Produce and present reports
• Keep abreast with new trends in web technology.

Digital Editor Key Skills, Requirements and Qualifications:

• A qualification in Digital Communications/ Media, or Marketing or PR or Journalism/English or IT/Web.
• Previous working experience as a Digital Editor for 5 - 7 years
• Excellent proofreading, editing and copywriting skills 
• Available portfolio of published work
• In-depth knowledge of software such as InDesign, Photoshop, etc.
• In-depth knowledge of best SEO practices
• Knowledge of Marketing and SEO tools
• Knowledge of content management systems
• Great interpersonal, presentation and communication skills
• Creativity Skills: Editors need to be good at thinking creatively, problem-solving skills, generating ideas for up growing Technology Blogs, Trending News, and Whitepapers, Web Contents.
• Organizational Skills: Editors need to be excellent at organization and forward planning. Much of the editorial content they select will be agreed several weeks before publication.
• Management skills:  Time management skills need to be honed as well as the ability to resolve conflict and handle complaints, if found any. Editors must be sensitive to arising problems with contents.
• Writing and speaking skills: It goes without saying that editors must be accomplished writers but they have to be confident speakers too.
• Digital skills: Nearly all media outlets have a digital element now and editors need to be comfortable with posting and editing content online. Should have excellent writing skills; must have digital copywriting and copy-editing experience.
• Good knowledge of at least two Content Management Systems and SEO best practice.
• Working knowledge of HTML5 and CSS3.
• Design/Desktop publishing experience (Adobe Creative Suite) with some evidence showing digital media design.
• Have superb user experience skills and be able to develop wire-frames and write and communicate clear, functional/design specifications.
• Be proficient at planning your own work, to multitask and deliver to tight deadlines, with minimal supervision.
• Basic video making and editing skills useful - but not essential.