Content Marketing Manager - B2B SaaS

Responsibilities:

• Developing sales strategies, working to expand their customer base and maintaining business relationships with clients.
• Expands relationships with existing customers by directing and supporting collaborative sales efforts to grow one or more assigned product lines.
• Demonstrate product features before a sale.
• Increasing brand awareness and market share.
• Define and direct marketing campaigns for demand creation, lead generation and for lead tracking and management
• Develop drip marketing efforts to support our sales team
• Develop and implement strategies for expanding the product’s customer base
• Oversee product marketing including product launch management, sales tools, competitive analysis and general sales support
• Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events
• Lead demand-generation marketing activities in the assigned market for the assigned product specialty.
• Meets assigned targets for profitable sales growth in assigned product lines.
• Involve in market research and reviewing information to identify areas of potential sales growth.
• Measure and report on the performance of marketing campaigns to gain insight and assess against goals.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.
• Lead social media efforts to collect collateral materials and conduct market research
• Run webinars on a bi-weekly basis, ensuring an excellent attendee experience
• Consider the end-to-end experience of customers, evaluating and improving offers and nurture campaigns.
• Partner with engineering and outside marketing agencies to create, curate and syndicate content to improve conversion. Throughout, you’ll experiment with new approaches and tools and be disciplined and analytical in measuring and sharing results.

Skill

• Excellent communication, interpersonal  and presentation skills.
• Ability to effectively lead, inspire and attract clients
• Extensive knowledge of marketing strategies, channels, and branding.
• Attested experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.
• Strong strategic planning and analytical skills
• Possess a strong implementation skillset with a process mindset
• Ability to ask excellent questions and listen actively
• Excellent verbal and written communication skills
• Experience with SEO, social media, A/B Testing, automated marketing

• As a member of this team, you will work to execute thoughtful, data-driven marketing campaigns that drive meaningful growth for the company.
• Develop and oversee implementation of strategy for paid social media channels(ie. Facebook, YouTube, Instagram, Google, etc.)
• Accountable for managing and optimizing budgets, trafficking ad campaigns, as well as achieving target KPIs across channels
• Explore opportunities within additional channels like Quora, Reddit, and others
• Perform daily analysis and optimization on campaign performance; prepare and deliver performance reports identifying successes and opportunities for improvement
• Actively test and analyze audiences, advertising creative, multimedia, site pages, landing pages, and placement to drive results in line with business goals and objectives
• Plan, develop and implement comprehensive paid media strategies that speak to users where they are in their journey on social channels; ranging from new customer acquisition to retention
• Lead and assist in coaching, managing, and educating dedicated team members, helping to support campaign management and optimization
• Collaborate with creative and marketing teams to generate advertising assets including video, graphics, ad copy, and landing page
• Maintain active relationships with Facebook + Google account representatives
• Stay current with industry trends and best practices, focusing on how these changes can be leveraged to drive material account improvements

• As a member of the growth team, the ideal candidate will be highly data-driven, process-driven, and have strong expertise in growth through performance marketing.
• The core objective of the role is to grow users and partners through meticulous management of the paid search marketing budget.
• The candidate must be able to thrive in a fast-paced, ever-evolving environment.
• The usual work includes running performance ad campaigns, optimizing the campaign's conversions, email automation, drip campaigns, monitoring improving SEO, increasing social media followers, user persona building, driving activations, and acquisitions.

• We make sure are you are growing professionally with quarterly goals and appraisals.
• Health is wealth, so we provide health insurance
• Stand on Top - Employee professional development program
• Gold benefits and Internet allowance
• Welcoming a new member in the family is a great please so we provide maternity and paternity leave

And much more...

Roles and responsibilities:

• Managing organizational sales by developing a business plan that covers sales, revenue, and expense controls.
• Meeting planned sales goals.
• Setting individual sales targets with the sales team.
• Tracking sales goals and reporting results as necessary.
• Overseeing the activities and performance of the sales team.
• Coordinating with marketing on lead generation.
• The ongoing training of your salespeople.
• Develop your sales team through motivation, counseling, and product knowledge education.
• Develop a partner Go-to-Market strategy that complements the individual practice plans. Create new promotions, events, and programs to increase positive awareness and ultimately, increase sales for Frugal Testing.
• To build solutions, demos, and POCs, which can be taken to market.
• Identifying potential leads, developing and executing strategic alliances to generate revenue.
• Manage end-to-end partner relations including pitching and negotiation.
• Brainstorm and ideate creative marketing ideas to increase product adoption & awareness.
• Promoting the organization and products.
• Understand our ideal customers and how they relate to our services.
• Overseeing promotions and campaigns
• Planning and directing the hiring and training of new Sales Representatives.

Requirements:

• Bachelor’s degree in business or related field.
• Experience in planning and implementing sales strategies.
• Experience in customer relationship management.
• Experience managing and directing a sales team.
• Excellent written and verbal communication skills.
• Dedication to providing great customer service.
• Ability to lead a sales team.
• Experience in digital marketing – Google Ads, LinkedIn Ads, FB Ads, Email Campaigns, SEO, etc.
• Experience of handling an event is desirable but not mandatory.
• Experience working on any Marketing Automation tool.
• Experience working with cross-functional teams.

SOCIAL MEDIA MANAGER

Tesseract Esports is looking for an experienced, creative and passionate Social Media Manager to join our team. As a Social Media Manager you will be responsible for managing all our social media accounts including those of our owned/co-owned/shared/white-label projects and IPs. You will be responsible for developing and implementing social media strategies in order to increase online presence and improve our marketing efforts for our brand and projects.

You will be working closely with the operations and creative teams and other client staff for successful implementation of social media plans and campaigns.

About Tesseract Esports

Tesseract Esports was founded in 2015 with an intent to elevate and transform the nascent gaming scene in South and Southeast Asia into a high profile and professional esport. We played a pioneering role by being the first to launch and introduce mobile esports in the region. We were also among the first to produce the biggest and most successful esports events and gaming activations in India at an unprecedented scale, paving the way for the growth of esports in the country.

We have since gone to partner with game publishers, developers, brands and media platforms to produce large scale esports events and engagements and become one of the leading esports production houses in the Asia-Pacific. We have worked with Qualcomm, MPL, Tencent Games, Razer, Garena, Acer and several other partners on many successful live and online esports activations. We are a growing team of highly skilled and passionate individuals focused on delivering the best competitive experiences. We are headquartered at our state of the art production studio in Hyderabad, India which also happens to be the largest esports facility in South Asia.

Requirements/Skills

• Passionate about gaming and Esports.
• Excellent interpersonal, presentation, verbal and written communication skills.
• Excellent knowledge of Facebook, Twitter, Instagram, YouTube, LinkedIn and other major social media platforms and best practices.
• Excellent copywriting skills.
• Proficient computer skills, Microsoft Office Suite & Google Suite.
• General Knowledge of Search Engine Optimization (SEO), internet ranking for web content, keyword research, google analytics and web traffic metrics.
• Ability to plan and execute long-term and short-term social media campaigns
• Working knowledge of multi-social posting platforms such as Hubspot and Agora Pulse.
• Good understanding of social media KPIs and social media marketing strategy.
• Good time management, multi-tasking, problem solving and analytical skills.
• Ability to work in a highly collaborative and fast paced work environment.

You will be responsible for (not limited to)

• Manage, administer and grow all existing and new company social networks including Facebook, Twitter, Instagram, YouTube, LinkedIn etc.
• Create and execute social media plans and campaigns for different projects by collaborating with the content team and client staff.
• Develop and implement social media plans, competitions, strategies and campaigns to build brand/company/project awareness and drive engagement.
• Incorporate optimization strategies, analyze data and research best ways to increase traffic.
• Track, tabulate and report social media metrics consistently
• Oversee day to day management of campaigns, review success of campaigns and develop ways to improve.
• Research new media platforms, trends and industry opportunities in gaming and Esports.
• Provide feedback from social media trends and research to different teams.
• Manage and facilitate social media communities by responding to social media posts and developing discussions.
• Monitor SEO and user engagement and suggest content optimization
• Communicate with followers and respond to queries in a timely manner.

Your Experience

1-3 years experience in related field (Social Media Manager, Community Manager, Social Media Specialist, Marketing, PR, Communications, Gaming, Esports etc.)

What we will be excited to see in you

• Strong understanding of local and global gaming and esports ecosystems
• Social Management/Community building experience in gaming and esports field.
• Experience in setting up and optimizing google ad word campaigns
• Self-Learning

• The ability to write and think creatively
• Significant experience in writing strong, accurate copy that is grammatically correct
• A flexible approach and willingness to adapt ideas as per clients requirement
• The ability to work to strict deadlines without compromising on work quality
• Great organizational skills
• An eye for detail
• Strong research skills