Senior Executive, Performance Marketing

at 7EDGE

DP
Posted by Arpitha R
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Remote only
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3 - 6 yrs
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₹3L - ₹7.2L / yr
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Full time
Skills
Facebook Marketing
Online advertising
Google Tag Manager (GTM)
Campaign Management
Campaign Manager
Instagram
Inventory optimization

Responsibilities:

  • Develop, manage and optimize comprehensive paid Facebook and Instagram Ad campaigns
  • Recommend new strategies based on data and testing
  • Experience in Audience research, audience building, and ad creation
  • Experience running targeted, high-spend, high-return ad campaigns, specifically on Facebook
  • Excellent knowledge of Instagram ads manager and other social media best practices
  • Knowledge of responding to comments, compiling campaigns and creating content for Instagram
  • Audit and optimize new & existing ad campaigns to ensure KPI’s are met such as budget spend, timelines, CPL, CPA, ROI, and ROAS - both short and long-term.
  • Manage social performance reporting process, communicating results (as needed) / on a daily, weekly or monthly basis.
  • Organize hypotheses and recommendations for enhancing campaign performance
  • Setup, verify and troubleshoot pixels (understanding of 3rd party platforms will be added advantage)
  • Understanding Google Analytics and Google Tag Manager is a plus
  • Stay up to date with current technologies and trends in Facebook policies, strategies, trends, design tools, and applications

Requirements:

  • 3+ years of experience working on social campaigns/ campaign manager / FB marketing in media agencies
  • Previous online experience in Facebook Advertising is mandatory with demonstrated experience in handling Facebook Business Manager, Instagram Ads and all the related assets like Ad accounts, App, Custom Audience, Lookalike Audience, Remarketing, Funnel Creation, Facebook Pixel tracking, budget optimization, Google Analytics analysis, Reporting, campaigns optimization.
  • Experience in improving account performance in social for E-commerce clients will be an added advantage
  • Run and Optimise all types of Facebook ads over Facebook, Instagram and Facebook Network.
  • Design, execute, and analyze A/B tests across Facebook's advertising platform to test targeting, creative, and landing pages, and improve overall campaign performance.
  • Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization
  • Stay abreast of industry trends and best practices in paid advertising

Education Qualification:

  • Bachelor’s degree, MBA Marketing will be an added advantage
  • Must be flexible with weekly schedule, adaptable, and willing to take on multiple priorities.
  • Excellent organization and time management skills to complete tasks on time.
  • Well-versed with advanced computer skills in Microsoft tools (Excel, Word, Powerpoint)
  • Excellent analytical skills with the ability to present data reports
Read more

About 7EDGE

Founded
2010
Type
Size
20-100
Stage
Bootstrapped
About

7EDGE is a Digital Product Engineering company with a team of creative thinkers, solution consultants and skilled engineers. We deliver modern applications with cloud-native services in the microservices architecture and AI capabilities for enterprises and startups.


We analyze and identify areas of improvement and help develop a strategic roadmap for our customers digital journey. Our core strength lies in the development of Web & Mobile applications using emerging technologies, which include React.js, Node.js, Python, React Native, Native Android, iOS, and AWS.

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Tech Stack
Python
NodeJS (Node.js)
React.js
React Native
Objective C
Java
Swift
NextJs (Next.js)
Kotlin
Amazon Web Services (AWS)
NewRelic
Docker
Google Cloud Platform (GCP)
___custom___Azure
Frequently asked questions
What does the company do?
What is the location preference of jobs?

We specialize in building cloud-native, cross-platform applications on multi-stack programming languages using serverless and microservices architecture hosted on the cloud platform to ensure high scalability, maintainability, and security.

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