Campaign Manager

at Tatvic

DP
Posted by Aastha Bhadani
icon
Ahmedabad
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3 - 7 yrs
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₹1L - ₹8L / yr
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Full time
Skills
Google Adwords
Search Engine Optimization (SEO)
PPC
DV360
campaign

Location: Ahmedabad (Work From the Office)

Job Description

Responsibilities of a Campaign Manager

Responsibilities w.r.t Customer:

  1. Keep the promises made to the customer in terms of deliverables.

  2. Continuous research on Audience and product to ensure an appropriate match and share as well as get insights from the customer

  3. Design a marketing plan and get it approved by the customer

  4. Design and implement the planned campaign to achieve the customer KPI 

  5. Negotiate deals with third party publishers as a part of the marketing plan

  6. Implement the campaign by ensuring traffic (Campaign Trafficking )

  7. Analyze the campaign 

    1. Report the results to the customer

    2. Deep analysis of the data

    3. Optimize the campaign based on the data 

  8. Guide the customer on a technology road map for their requests.

  9. Keeping the floodlight implementation at the correct trigger points to get the data 

  10. Keep the customer updated and aware of the progress. 

  11. Communicate to keep customer sentiment high

Business Responsibilities

  1. Increase the revenue per customer by giving a marketing plan which they accept.

  2. Providing marketing plans for new customers to the Customer Development team for business development

  3. Designing Innovative and performing campaigns which lead to increased revenue by the customer. 

Technology

Stay abreast with the concepts and updates in the core technologies DV 360, Campaign Manager and Google Ads, and GA 360.

Functional Competencies

Planning & Strategy

Trafficking, Conversion setup

Optimization, Bidding, Budgets, and Targeting

Reporting, Analysis, and insights

 

About Tatvic

Tatvic is a Google Analytics Certified Partner offering Web Analytics Consulting Services for Google Analytics, Omniture, Web Trends and Unica. Contact us for Web Analytics Consulting & Conversion Rate Optimization.
Founded
2014
Type
Product
Size
100-500 employees
Stage
Bootstrapped
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