Brand & Marketing Leader

at Skin Care Product Company

Agency job
via Qrata
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Bengaluru (Bangalore)
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2 - 3 yrs
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₹25L - ₹35L / yr
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Full time
Skills
Brand Management
Category Management
Marketing
Marketing Strategy
Branding
Role: Brand & Marketing Leader
Location: Bangalore

About The Role

• Own the P&L of the brand, right from pricing, discounts & marketing
activities
• Plan & deliver on growth, in alignment with the company’s strategies
• Conceptualize & execute plans across all marketing channels (Digital,
Outdoor, Social, 3rd party platforms, BTL etc).
• Identify & program manage new product development opportunities that
helps the brand stay relevant with the latest trends & consumer needs,
through market and consumer research.
• Identify brand's differentiation, positioning in the market, build a coherent
consumer language across all touch-points.
• Build newer channels of communication for the brand and help the brand
build channels previously unexplored.
• Work to drive discovery, traffic & conversion. Understand business
trajectory, capture data, analyze campaigns and documents. Create detailed
specifications for all e-commerce platforms and analyze site traffic
management.
• Work closely with operations & supply chain teams to ensure stock
availability by providing growth projections in advance & avoiding out of
stocks
• Complete ownership of campaigns which are rolled out on a weekly, monthly
and yearly basis.
Qualifications and experience
Looking for candidates with an MBA from a Tier 1 & 2 B-School with 1-3 years of post-MBA experience.

Skills required
- 1-3 years of experience in Brand/ Category Management in a consumer facing company
- An understanding of trends and an ability to respond to customers wishes.
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Search Engine Optimization (SEO)
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Our client is the most sought after traditional Indian outfit manufacturing and exporting company. Their contemporary and stylishly designed clothes are full of unique patterns, matchless embroidery, gorgeous mirror-work and beautiful block prints.

Almost a decade old, it is a venture committed to bring together a varied range of traditional crafts and techniques of dyeing, weaving, printing and hand embroidery. The founders have dedicated their life to promote Indian Block Prints and provide employment and Hand-Embroidery training to women so that numerous underprivileged women can be empowered.
 
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  • Excellent verbal and written English communication skills
  • Excellent understanding of social media platforms
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  • Desire to work in a fast-paced start-up environment
  • Comfortable with all forms of content - videos, photoshoots, editing softwares etc.
  • A keen internist in psychology would be a great plus.
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QUALIFICATION AND EXPERIENCE
  • Masters in Marketing, Branding or equivalent. Additional Certifications will be a plus
  • Professional Degree in a relevant field will be a plus
  • Minimum 10 years of experience preferably in a B2C product based company
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Agency job
via Unnati
Customer Success
Account Management
Brand Management
Branding
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NCR (Delhi | Gurgaon | Noida)
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1 - 5 yrs
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₹3L - ₹8L / yr

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Founded 2020  •  Services  •  0-20 employees  •  Bootstrapped
Strategist
Branding
Brand Management
Market Research
Marketing Strategy
brand
Brainstorming
Advertising
Graphic Designing
Web design
Presentation Skills
Sales presentations
Sales
Marketing
Keyword Research
Competitor Analysis
Risk analysis
Communication Skills
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Social media strategy
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Pricing Strategy
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Remote, Chennai
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3 - 5 yrs
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₹2L - ₹5L / yr

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The ideal candidate should be open-minded and passionate about creating holistic brand experiences. Ultimately, the outstanding Brand Strategist should have strong research skills, an analytical mindset and be an excellent storyteller.

 

Brand Strategist Responsibilities:

 

  • Conducting extensive primary and secondary research.
  • Staying up-to-date on consumer research and market trends.
  • Analyzing research, data and trends.
  • Creating competitive reviews and situational analyses.
  • Identifying insights, challenges and opportunities.
  • Developing brand architecture, positioning and strategy.
  • Writing compelling brand stories.
  • Meeting and presenting to clients.
  • Briefing and collaborating with creative teams.
  • Leading ideation and brainstorming sessions.

Brand Strategist Requirements:

 

  • Degree in business, marketing, branding, communication or related field required.
  • Previous experience as a brand strategist or similar role.
  • Excellent communication skills, both verbal and written.
  • Experience leading client meetings.
  • Analytical and problem-solving mindset.
  • Creative and compelling storyteller.
  • Strong research skills.
  • Strategic thinker.
  • Excellent presentation skills.
Job posted by
Daniel Cox
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