Brand Manager

at A Financial services startup

Agency job
via Qrata
icon
Pune
icon
5 - 13 yrs
icon
₹25L - ₹70L / yr
icon
Full time
Skills
Brand Management
Brand Manager
Brand Strategy
Branding
Marketing
- Define the brand value proposition and brand strategy

- Own the measurement of the brand and associated KPIs

- Primary owner to identify consumer insights and reasons for brand preference for OneCard/OneScore and category linked insights

- Refine the external voice and expand public presence of the brand

- Drive brand consistency across written text, voice/verbal communication, visual communication and content

- Define tonality, style guides, brand guidelines, brand vision and value proposition for short as well as long term

- Managing the budget for advertising and promotional items

- Driving NPS, CSAT and other surveys and deriving insights from these surveys

- Conduct competitive consumer insight linked primary and secondary research
Why apply to jobs via Cutshort
Personalized job matches
Stop wasting time. Get matched with jobs that meet your skills, aspirations and preferences.
Verified hiring teams
See actual hiring teams, find common social connections or connect with them directly. No 3rd party agencies here.
Move faster with AI
We use AI to get you faster responses, recommendations and unmatched user experience.
2101133
Matches delivered
3712187
Network size
15000
Companies hiring

Similar jobs

Expansion Manager for a renowned NGO(Pune)-West

at Hiring for a renowned NGO, based out in Pune.

Agency job
via Merito
Project Management
Marketing
Field service
Proposal writing
Budget management
icon
Pune
icon
5 - 20 yrs
icon
₹1L - ₹8L / yr

Our client is a renowned social transformation organization that bridges government, corporates, non-profits as well as citizens to create a sustainable livelihood for underprivileged urban youth

 
About the role
As a member of the expansion team, you will be responsible for the pre-partnership
activities which include, research and assessment of new cities, connecting with potential stakeholders,
building a local staff and launching Lighthouses in new cities. You will be working very closely with
government authorities and donors in this position to craft an expansion strategy and also help build the
team.
 
Your role to supplement the Organizational goals:
● Approaching the government/municipal authorities of various cities in the western region for
communicating about the Lighthouse program.
● Prepare proposals and budgets and submit them to potential stakeholders.
● Follow up with authorities for approval of budget and proposals.
● Collaborate with authorities for the identification of physical space for the Lighthouse center in
accordance with the organization’s specifications.
● Ensuring the development of the physical space in time for the launch of the Lighthouse.
● Supporting the launch of the Lighthouse in the new cities and handing it over to the team.
● Building and maintaining a good relationship with the potential stakeholders
● Coordinate with donors for the release of funds at different stages of the project.

Requirements

● 5+ years of experience in program management or marketing preferably in the social sector.
● Commitment to doing social good.
● Excellent written and verbal communication and interpersonal skills.
● Excellent at writing proposals and budgets
● Strong orientation to client servicing
● Comfortable traveling to different cities/states almost 2-3 days a week.

Benefits

Fixed Pay 
Job posted by
Merito Talent

Head of Brand Marketing

at D2C company into fresh produce

Agency job
via Qrata
Brand Management
Digital Marketing
icon
Bengaluru (Bangalore)
icon
8 - 16 yrs
icon
₹30L - ₹55L / yr
In this role, you will be a critical leader in the company’s growth story.

You will be the
‘Voice of Consumer’ - bringing in consumer insights and shaping cross functional decisions by partnering closely with leaders in Marketing, Product, Engineering, Sales and Customer Experience in addition to working with the leadership team and founders. As we’re scaling
our go-to-market and marketing efforts pan-India, we’re looking for a passionate, experienced, and customer-focussed leader to build and grow a team dedicated to building and scaling the brand.

You will be heading the Brand Marketing function at for the company. Lead teams across Brand (Traditional + Digital), Media, Social, Marketing Research, Creative & Content and Partnerships/Collaborations.

Position based out of Bangalore

Job description:
● Own the Brand vision - Develop strategy for establishing and scaling the brand pan-India - multicultural, multilingual context
● Translate strategy into actionable goals in close collaboration with Product, Marketing, Strategy, Category and other cross-functional teams
● Lead the transformation of the organisation into a consumer-driven company reflecting in culture, systems and processes
● Translate brand elements into plans and go-to-market strategies
● Oversee new and ongoing marketing and advertising activities across cities
● Create the quarterly and annual plan, propose options and help prioritise the same with the leadership team; secure resourcing and ensure budget vs. actual compliance on spending, input, lead, and outcome metrics
● Develop and manage a fit-for-course agency network and an in-house team to ensure effective and efficient execution of the Brand Strategy

Successful applicant:
● Should have 8-10 years of experience leading Brand Strategy and Development for a mid-to-large brand in consumer space (category agnostic). Prior experience only in a agency will be considered too
● Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience
● A start-up mentality and ability to flex in a fast-paced and dynamic environment.

What’s on offer:
● Lead the Brand building for a D2C brand in a never-before-done category
● To be at the centre of action in scaling the brand across the country successfully
Job posted by
Prajakta Kulkarni

Brand & Marketing Leader

at Skin Care Product Company

Agency job
via Qrata
Brand Management
Category Management
Marketing
Marketing Strategy
Branding
icon
Bengaluru (Bangalore)
icon
2 - 3 yrs
icon
₹25L - ₹35L / yr
Role: Brand & Marketing Leader
Location: Bangalore

About The Role

• Own the P&L of the brand, right from pricing, discounts & marketing
activities
• Plan & deliver on growth, in alignment with the company’s strategies
• Conceptualize & execute plans across all marketing channels (Digital,
Outdoor, Social, 3rd party platforms, BTL etc).
• Identify & program manage new product development opportunities that
helps the brand stay relevant with the latest trends & consumer needs,
through market and consumer research.
• Identify brand's differentiation, positioning in the market, build a coherent
consumer language across all touch-points.
• Build newer channels of communication for the brand and help the brand
build channels previously unexplored.
• Work to drive discovery, traffic & conversion. Understand business
trajectory, capture data, analyze campaigns and documents. Create detailed
specifications for all e-commerce platforms and analyze site traffic
management.
• Work closely with operations & supply chain teams to ensure stock
availability by providing growth projections in advance & avoiding out of
stocks
• Complete ownership of campaigns which are rolled out on a weekly, monthly
and yearly basis.
Qualifications and experience
Looking for candidates with an MBA from a Tier 1 & 2 B-School with 1-3 years of post-MBA experience.

Skills required
- 1-3 years of experience in Brand/ Category Management in a consumer facing company
- An understanding of trends and an ability to respond to customers wishes.
Job posted by
Prajakta Kulkarni

Brand Manager

at One of India’s leading Consumer Products Group,

Agency job
via Qrata
Brand Management
Brand Manager
icon
Mumbai
icon
3 - 8 yrs
icon
₹15L - ₹35L / yr
Purpose of the Role
This role holder is responsible for end to end management of
the brand including profitability and growth

Qualification & Experience
 Post-Graduation in Management (from a Premier institute)
 Experience of 4 to 5 years in Digital Marketing
 FMCG experience is preferable

Key Deliverables of the Role
 Responsible for Launching & Brand building of the assigned brand
 Responsible for growth and profitability of the Brand
 Develop social media and influencer strategy for the brands
 Consumer Insighting for brand strategy
 Create and execute a holistic content strategy for Digital First Brands
 Lead communication development on the brand
 Create Brand equity and loyalty among target consumers using innovative methods
Job posted by
Prajakta Kulkarni

Brand Manager

at An Internet company in Bangalore

Agency job
via Qrata
Brand Management
Brand Manager
Social media manager
Social Media Marketing (SMM)
Google Analytics
Search Engine Optimization (SEO)
icon
Bengaluru (Bangalore)
icon
3 - 8 yrs
icon
₹10L - ₹20L / yr
"About the Role:

Brand Managers are responsible for planning, implementing, managing and monitoring company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales. We are looking for an experienced, passionate and creative Social Media Manager to join our team. As a Social Media Manager you will be responsible for developing and implementing our Social Media strategy in order to increase our

online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales departments.

Responsibilities:

1. Performing research on current benchmark trends and audience preferences

2. Designing and implementing social media strategy to align with business goals

3. Setting specific objectives and reporting on ROI

4. Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

5. Monitor SEO and web traffic metrics

6. Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

7. Communicate with followers, respond to queries in a timely manner and monitor customer reviews

8. Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)

9. Suggest and implement new features to develop brand awareness, like promotions and competitions

10. Stay up-to-date with current technologies and trends in social media, design tools and applications

11. Creating campaign plans for business and marketing priorities

Basic Qualifications:

- Proven work experience as a Brand Manager/Social media manager

- Hands on experience in content management

- Excellent copywriting skills

- Ability to deliver creative content (text, image and video)

- Solid knowledge of SEO, keyword research and Google Analytics

- Knowledge of online marketing channels

- Familiarity with web design

- Excellent communication skills

- Analytical and multitasking skills

- BSc degree in Marketing or relevant field"
Job posted by
Prajakta Kulkarni

Public Relation Manager

at iMocha

Founded 2012  •  Product  •  100-500 employees  •  Raised funding
Public Relations
PR campaigns
Corporate Communications
Media relations
Branding
Media planning
B2B Marketing
Marketing
PR events
PR campaign
icon
Remote, Pune, Bengaluru (Bangalore), Chennai
icon
5 - 6 yrs
icon
₹12L - ₹14L / yr

Responsibility

Devise creative public relations strategies to raise the company’s profile across US and Indian markets.

Develop effective PR campaigns and plans using appropriate strategies, tools and tactics.

Craft (and revisit existing) robust company and product narratives & key messages that are media-friendly and will support company spokespeople for all external engagements.

Come up with comms quarter plans and PR calendars

Organise and drive PR & Media Relations activities with agency and spokespeople.

Be the custodian of the brand’s press office and ensure the same is constantly updated with updated facts and figures, databases, profiles, brand assets, spokespeople images, profiles, etc.

Work with the in-house marketing team to ensure consistency in promoting the corporate, brand and product image.

Organise and coordinate earned media opportunities, including media interviews, email responses and speaking opportunities at events/forums.

Draft/edit, and approve company statements, speeches, press releases, briefers, debriefers and authored articles by ensuring consistency in messaging and high quality of content.

Assess earned and paid opportunities for strategic partnerships and manage relations for the same.

Analyse results and impact of PR & Media Relations campaigns and efforts and creatively prepare performance and impact reports.

Content support Internal Communications and employee engagement campaigns and activities in close collaboration with the Leadership Team, People Org and other internal stakeholders.

 

Requirements

5+ years experience in public relations and/or corporate communications, ideally B2B Tech/SaaS experience preferred.

Preferred to have established relationships with media contacts and demonstrated success with media relations

Experience working with agency and getting favorable mentions on media in a regular basis

Skilled at planning, prioritising and executing in a fast-paced environment with keen attention to detail and accuracy.

Outstanding verbal and written communication with a special knack for telling stories in a clear, intriguing and effective way, and keen attention to grammar.

Ability to draft focussed talking points and content for simple blog posts, FAQs, video scripts and more

A creative mind partnered with the ability to find the best practical solutions

 

 

Job posted by
Jugnu J

Senior Manager

at A Well Reputed MNC Company

Brand Management
Marketing Strategy
Brand Strategy
Product Strategy
Marketing & Communication
Corporate Communications
"campus branding"
"talent branding"
"external communication"
Project Management
icon
Chennai, Bengaluru (Bangalore), Coimbatore
icon
9 - 15 yrs
icon
₹21L - ₹24L / yr

Responsibilities :

 

  • Design and execute ‘ Brand positioning strategies ‘ for campuses . Including the execution of quick wins and strategic alignment of long term plans
  • Plan and organize ‘campus engagement events’ for better brand positioning
  • Primary and secondary research to forecast  and mitigate any brand threats or perception mismatches
  • Work with multiple stakeholders in creating brand strategy, designing new programs to help campus students and entry level graduates start and pursue their learning journey from onboarding through deployment
  • Project management skills to manage delivery of branding materials like digital content, blogs, mailers, websites, brochures, posters, standees, newsletters, WhatsApp communication posters, events, video storyboarding, press write-ups, with individual accountability
  • Conceptualize, create and edit presentations for learning strategists, managers, leadership team, with a high level of accuracy and aesthetic value
  • Efficient in designing collaterals with new age themes, attractive messaging, taglines, hashtags, WIIFM strategy that drives a call to action.
Job posted by
Aishwarya KA

Customer Lifecycle Marketing Manager

at The Quartile Company

Founded 2018  •  Product  •  20-100 employees  •  Profitable
Marketing
Product Marketing
Customer Retention
Customer Acquisition
Growth Hacking
CLM
icon
Remote, Bengaluru (Bangalore)
icon
2 - 5 yrs
icon
₹8L - ₹15L / yr

Key Responsibilities

  • There are two main responsibilities of the role:
    • to increase the overall top line by increasing the application rate(optimizing the funnel) 
    • ensuring more users are retained post the first consumption cycle. 
  • Create and refine effective programs that leverage tenure and customer behaviour data, and include a mix of triggered and targeted campaigns.
  • Identify key, measurable metrics for Customer lifecycle programs with a focus to test and scale rapidly.
  • Create, implement and optimize daily/weekly/monthly campaigns and user journeys (retention and reactivation - both automated and not automated)
  • Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research through surveys and talking directly with customers. 
  • Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)
  • Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots with clear measurable outcomes
Job posted by
Saakshi Bhartiya

Brand Strategist

at PAVONIAN SOLUTIONS PRIVATE LIMITED

Founded 2020  •  Services  •  0-20 employees  •  Bootstrapped
Strategist
Branding
Brand Management
Market Research
Marketing Strategy
brand
Brainstorming
Advertising
Graphic Designing
Web design
Presentation Skills
Sales presentations
Sales
Marketing
Keyword Research
Competitor Analysis
Risk analysis
Communication Skills
Content Strategy
Social media strategy
Sales strategy
Pricing Strategy
icon
Remote, Chennai
icon
3 - 5 yrs
icon
₹2L - ₹5L / yr

We are looking for a skilled and solutions-oriented Brand Strategist with a strong analytical mind to craft compelling brand stories and strategies that deliver results. The Brand Strategist's responsibilities include conducting extensive research, analyzing findings, making recommendations, presenting to clients and briefing creatives. You should be a strategic thinker with a knack for uncovering consumer insights that inform strategy development.

The ideal candidate should be open-minded and passionate about creating holistic brand experiences. Ultimately, the outstanding Brand Strategist should have strong research skills, an analytical mindset and be an excellent storyteller.

 

Brand Strategist Responsibilities:

 

  • Conducting extensive primary and secondary research.
  • Staying up-to-date on consumer research and market trends.
  • Analyzing research, data and trends.
  • Creating competitive reviews and situational analyses.
  • Identifying insights, challenges and opportunities.
  • Developing brand architecture, positioning and strategy.
  • Writing compelling brand stories.
  • Meeting and presenting to clients.
  • Briefing and collaborating with creative teams.
  • Leading ideation and brainstorming sessions.

Brand Strategist Requirements:

 

  • Degree in business, marketing, branding, communication or related field required.
  • Previous experience as a brand strategist or similar role.
  • Excellent communication skills, both verbal and written.
  • Experience leading client meetings.
  • Analytical and problem-solving mindset.
  • Creative and compelling storyteller.
  • Strong research skills.
  • Strategic thinker.
  • Excellent presentation skills.
Job posted by
Daniel Cox

Marcom Manager

at Hapstive

Founded 2007  •  Services  •  20-100 employees  •  Profitable
Marketing & Communication
Digital Marketing
Content Writing
Public Relations
Marketing
campaign
icon
Malad
icon
4 - 7 yrs
icon
₹13L - ₹-16L / yr
Responsibilities: • Help develop and execute marketing strategies and campaigns with the common goal of increasing sales and profits. • Handling marketing materials & campaigns - both online and offline • Executing & managing Lead generation campaigns • Manage brand delivery and consistency across all markets for all product lines • Manage the Corporate Communications team including graphics designers and copy writers as well as external agencies to produce high quality publications and materials on time and within budget. • Develop and maintain effective relationships with media. • Organizing and managing events • Writing, reviewing and publishing all marketing collateral • Work collaboratively with a diverse staff team to create and manage cross-organizational, integrated marketing strategies • Provide writing and editing support for all outbound member communication including all promotional materials, website content, a monthly newsletter • Serve as internal liaison to the meetings department and other staff resources • Review and edit existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines Mandatory Skill Set: • Digital Marketing • Content Writing • Public Relation • Understanding of strategies • Campaign Interested candidates can kindly share your resume to [email protected]
Job posted by
sanjay k
Did not find a job you were looking for?
icon
Search for relevant jobs from 10000+ companies such as Google, Amazon & Uber actively hiring on Cutshort.
Get to hear about interesting companies hiring right now
iconFollow Cutshort
Want to apply to this role at A Financial services startup?
Why apply via Cutshort?
Connect with actual hiring teams and get their fast response. No spam.
Learn more
Get to hear about interesting companies hiring right now
iconFollow Cutshort